Online Large Appliance Sales in Australia - Industry Market Research Report

Top of the range hood: Booming online shopping has supported significant revenue growth

The Online Large Appliance Sales industry has performed strongly over the past five years. Australian consumers have become increasingly comfortable with purchasing products online, particularly big-ticket items such as refrigerators, freezers and other large appliances. Steadily rising household numbers have supported demand for large appliances over the past five years. Households have also been more willing to upgrade existing appliances and purchase new equipment online. However, weak consumer sentiment has constrained demand for industry products over the period. Despite this trend, weak sentiment has also encouraged more consumers to shop online in search of bargains, instead of shopping in traditional stores. Overall, industry revenue is expected to rise at an annualised 13.5% over the five years through 2022-23, to $1.8 billion.

Industry companies sell a range of large appliances such as refrigerators, ovens, cooktops, range hoods, dishwashers, freezers, washing machines and dryers through the internet. The industry includes both online-only operators and bricks-and-mortar stores that have an online presence.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.