Asia-Pacific Fruit and Vegetable Ingredient Market - Growth, Trends, and Forecast (2020-2025)

The Asia-Pacific fruit and vegetable ingredient market is projected to register a CAGR of 4.98% during the forecast period.

There is an increasing demand for innovative and convenient fruit and vegetable powders and pieces, due to widespread urbanization in the Asia-Pacific countries. Such innovative ingredients can be conveniently added to products manufacture by the food processing companies, as well as maintain the real taste and aid in the cooking process of the end product.

An increasing young population and high-income levels in the two emerging world economies, such as India and China, are driving the market’s demand. Furthermore, fruits and vegetable pieces and powder are increasingly applied in beverages, soups and sauces, and ready-to-eat food, bakery, confectionery, and vegetable-based products, such as pickles.

Key Market Trends

Growing Application of Natural Ingredients

In the Asia-Pacific region, the natural food ingredient market is majorly driven by factors, such as rising health concerns, as a result of which the consumers now prefer natural beverages over carbonated drinks. The use of natural fruit and vegetable purees in the various industrial sectors, such as dairy, bakery, and beverage, aids in the growth of the fruit and vegetable ingredient market in various applications. Few applications, such as fruit purees and bases, work well in numerous recipes of natural beverages, including refrigerated juice products, smoothies, shelf-stable juice products, and signature cocktail mixers. Other applications of fruit and vegetable ingredients, such as concentrates, purees, and powders, are increasing rapidly, with the advent of natural juices, spreads, and nectars. These juice concentrates reveal unique opportunities, such as natural color, enhanced flavor, replacement of sugar, and enrichment of the nutritional content of the food or beverage.

China Holds a Prominent Share in the Market Studied

China is one of the leading countries manufacturing fruit and vegetable ingredients in the Asia-Pacific region, with advanced food processing technologies, which helps it produce high-quality fruit and vegetable ingredients at low costs. This makes China one of the largest suppliers of fruit and vegetable ingredients across the world. In line with the Chinese government’s health and wellness campaign on ‘Big Health’, Cargill Incorporated is taking a positive approach toward food safety measures in its production process. It is observed that Indian consumers prefer a taste of local fruits and vegetables in their food products. Thus, fruit and vegetable ingredient companies in India are introducing domestically produced Alphonso mango puree, which has wide applications in fruit beverages, yogurt, smoothies, ice creams, and bakery products, among others.

Competitive Landscape

The major strategies adopted by companies in the Asia-Pacfic fruit and vegetable ingredient market are new product launches, agreements/partnerships, expansions, and acquisitions. Some of the key players in the market studied are Sunopta, Archer Daniels Midland Company, AGRANA Beteiligungs-AG, Yaax International Inc., and Dohler Group, among others.

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