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Paediatric Consumer Health in Georgia

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    Report

  • 21 Pages
  • September 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 4752905
Paediatric consumer health in Georgia is experiencing challenges due to a declining birth rate in 2024. In 2023, the number of births fell below 45,000, marking the lowest figure in the past 15 years. This is compounded by an annual exodus of approximately 150,000 individuals, predominantly young Georgians, which further constrains the potential for growth in paediatric health in 2024. Despite these challenges, vitamins remains the leading segment in paediatric consumer health.

The Paediatric Consumer Health in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Vitamins leads in 2024, despite declining birth rate
  • GSK continues to lead, leveraging trust in high-quality offerings
  • Preventative approach supports specific segments within an underdeveloped category
PROSPECTS AND OPPORTUNITIES
  • Forecast period will see stable demand and expanded portfolios, while birth rate continues to fall
  • Falling birth rate and competition from fortified and functional foods threaten progress
  • Players to invest more in product development
CATEGORY DATA
  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
  • Table 3 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
  • Table 4 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 5 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 6 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 7 Sales of Consumer Health by Category: Value 2019-2024
  • Table 8 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 9 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 10 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 11 Penetration of Private Label by Category: % Value 2019-2024
  • Table 12 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 13 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 14 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 15 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources