Interdental Cleansing Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global interdental cleansing products market is forecasted to grow at a CAGR of ~4.8% during the forecast period (2020-2025).

Key Highlights

• The market has witnessed a significant growth owing to rise in dental problems and awareness regarding dental hygiene are the major factors driving the market growth during the study period. Moreover, rise in disposable income of consumers particularly in developing economies such as China and India coupled with manufacturers focus to develop innovative products such as electric interdental toothbrushes, dental tapes etc., with enhanced benefits are the major factors anticipated to drive the market growth in the coming years.
• Additionally, major players operating in the market are taking launching campaigns to educate and to raise awareness of the dental care among the people. Furthermore, various associations such as American Association of Orthodontists (AAO) are taking up initiatives and starting awareness programs related to good oral care. Such factors are anticipated to drive the market growth during the study period.

Key Market Trends

Strategic Investments by Leading Players

Globally, the market has witnessed a significant rate in product innovations that are extensively driving the sales of interdental cleansing products. The manufacturing companies are concentrating on catering various preferences of consumers and achieve competitive advantage in the market. For instance, in 2019, BURST Oral Care launched new black dental floss containing proprietary technology that expands on contact with saliva, giving more surface area for a deeper clean. The Expanding Black Mint Eucalyptus Floss is coated with charcoal nanoparticles that are adsorptive and anti-microbial. Luoro GmbH in partnership with M+C Schiffer GmbH, manufacturers of oral care devices in Europe launched Wingbrush, an intuitive interdental brush that makes cleaning between teeth easy, quick, and comfortable.

Europe Holds Significant Share in the Market

Europe has experienced a growing prevalence of oral and dental problems owing to the rise in the percentage of geriatric population which is anticipated to drive the market growth during the study period. The tooth decay among children with an age group of 6 years varies from 20% to 90% while in age group of 65-74 years, the prevalence of people having lost all their natural teeth ranges from about 20% to 50% across various countries in the European region according to WHO. Moreover, people without natural teeth may have functional problems, which detracts from their quality of life. Such factors are anticipated to drive the market growth in the region.

Competitive Landscape

Global interdental cleansing products market is highly competitive with the presence of prominent players are competing to gain market share. Koninklijke Philips N.V., TRISA AG, Procter & Gamble, Colgate-Palmolive Company, Sunstar Americas, Inc., are some of the prominent players in the global market. Companies are investing in product development and expanding distribution channel in order to gain competitive edge in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support