Television Programming & Broadcasting in Ireland - Industry Market Research Report

Tuning out: As more and more people switch over to streaming services, revenue slowly falls

On a global scale, the Television Programming and Broadcasting industry in the Republic of Ireland is small. Industry income is calculated to be the sum of commercial revenue like the sale of airtime for spot advertising, subscription revenue and exchequer grants. Consideration of indirect exchequer funding is excluded from estimations of industry income. In Ireland, there are three income-generating broadcasters that are licenced by the Broadcasting Authority of Ireland. These are public service broadcasters Raidio Teilifis Eireann and Teilifis na Gaeilge and commercial broadcaster Virgin Media Television. The industry comprises a preponderance of community TV broadcasters, operating as not-for-profit broadcasters that are, predominantly, bankrolled by sponsorship and provide cultural and heritage programming. Companies in the Television Programming and Broadcasting industry acquire and schedule programming content, which is subsequently broadcast to audiences via TV transmission networks. The broadcast of programming made freely available to users, in addition to programming available only on a subscription basis, falls under the scope of industry activities. The production and distribution of TV programming content are activities that are excluded from the industry. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.