2. Executive Summary
3. India Sport Insights
- Indian sports market was valued at over INR 185 Billion
- Media spend on sports increased
- Sports broadcasting
- Figure: Indian Sports Segment (INR in Billion), 2017- 2018E
- Figure: Media Spends on Sports (In Percent), 2018E
- Figure: Most Watched Sport on TV in Percent
4. Viewership of Sports
- Viewership of sports widened
- Figure: Viewership share on Sports (In Percent), 2017 - 2018
5. Media Rights
- Media rights remain the biggest source of revenues
- Sports broadcasters invested heavily in rights
6. Digital Consumption
- Increased sports consumption drove subscription revenues
- Viewership grew not just on broadcasters’ OTT platforms
- Facebook started streaming live sports content in India and globally
- Sports consumption was second only to entertainment on mobile phones
7. The Business of Leagues
- Indian Premier League cricket (IPL)
- Pro Kabaddi League (PKL)
- Indian Super League football (ISL)
- Ultimate Karate League (UKL)
8. Business Opportunities in Indian Sports
- Emergence of eSports
- Sports goods and equipment market in India
- Figure: Sporting Goods and Equipment Exports in (US$ Million),2014 - 2017
9. Training and Talent Acquisition
- Better stadium experiences
- Events around sporting events
10. AR and VR initiatives
- Fan engagement management
11. Governmental initiatives in sports
- Several sports promotional schemes have been implemented
- Khelo India was launched in 2018
- It is believed sports can create 4.3 million jobs by 2022
12. Budget Allocation
- Figure: India Budget Allocation in (INR Billion),2016 - 2019
13. Sports Employment
- Figure: By Category - Sports Employment in Percent
14. India’s Sports Consumption
- Rethinking the student sportsperson
- Marketing to Female Fans / Consumers
- Stadium of the Future: The Rise of “Smart Arenas
- Online rights are driving media inflation
- Data is being used to engage fans
- Upsurge in female viewership
- Brands invested US$694 million in eSports
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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