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Impact of COVID-19 on Sports Sponsorship by Apparel Industry

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    Report

  • 59 Pages
  • September 2020
  • Region: Global
  • GlobalData
  • ID: 5205456
Summary

A 35% drop in apparel sponsorship deals has been recorded between January and March 2020 against 2019. Sponsorship deals from apparel brands recorded a 50% drop between January and February.

Scope
  • The top 10 apparel companies by the number of deals accounted for just over half (51.1%) of the total sponsorship deals as of December 2019.
  • The top 10 apparel companies by annual spend on sponsorship deals accounted for 84.2% of the total
  • The majority of sponsorship deals were in Europe (58.8%), followed by North America (17.3%), worldwide (8.1%), Asia Pacific (10.7%), South America (2.8%) and Africa (2.3%).
  • Europe was responsible for the greatest share (47.0%) in annual sponsorship value, followed by North America (30.0%), worldwide (14.1%), Asia Pacific (6.1%), South America (2.0%) and Africa (0.7%).

Reasons to Buy
  • This report provides analysis of the relationship between the Apparel industry and Sports and the impact of COVID-19

Table of Contents

  • Executive Summary
  • Regional Analysis
  • Sector Analysis
  • Case Studies
  • Active sports sponsorships
  • Trends
  • COVID 19 Impact Analysis
  • SWOT Analysis
  • Appendix

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • New Balance
  • Nike
  • Adidas
  • Esports
  • Ralph Lauren
  • Puma
  • Kappa
  • Fanatic
  • Hummel