Europe Fitness Equipment (Cardiovascular & Strength) Market Outlook, 2027

Europe is the second biggest market in the fitness equipment category, which has been majorly driven by higher member penetration in health & fitness clubs. European countries have the trend of larger gyms, and lower prices have attracted several consumers. It has led to increased procurement of quality & premium fitness equipment posed as a major factor market’s growth. Moreover, the emergence of the equipment manufacturing companies like Core Health & Fitness, Johnson Health Tech, Exigo, Torque fitness LLC, and others as a leading B2B manufacturing company. Health and fitness clubs the major revenue generator have been very attractive for the investors. Increasing adoption of fitness exercises significantly contributes to the growth of the fitness equipment industry across the European region. The obese population is the major users of cardiovascular equipment for weight management. In addition, increased awareness about fitness and its related health benefits drives the adoption of fitness equipment, especially through gym memberships and in-home equipment sales. Initiatives, such as corporate wellness programs, contribute to the growth of the fitness equipment market. Further, the number of fitness centers at super specialty hospitals have increased due to the supportive government measures to promote health awareness, thereby further supplementing the demand of fitness equipment.

The report titled “Europe Fitness Equipment Market, Outlook, 2027” provides an all-round analysis of Europe’s fitness equipment market with the historical and forecasted performance of its segments. The Europe fitness equipment market was valued at around USD 3 Billion in 2021 which is anticipated to register CAGR of nearly 5% for 2022-2027. The European fitness equipment market has been driven by the revenue generated from the top five economies of Germany, the United Kingdom, France, Italy, and Spain. Out of which the United Kingdom, Germany & France are the major revenue generator which combines generated around 48% of the revenue for the year 2021. Other than this, Spain, Italy & the rest of Europe have been a considerable contributor to the region’s fitness equipment market. Most of the countries in the European nation have been engaged in sports and outdoor fitness which have given rise to the trend of functional, free weight, resistance, cross-fit, etc. forms of cardio plus strength endurance training.

Cardiovascular fitness routines are a highly preferred form of training practice in Europe weather in gyms or at home. Attraction towards aerobic exercises along with the growing concern related to obesity has let the consumers move towards cardiovascular fitness. However, strength training has observed attraction from the consumers with the involvement of innovative forms of training like cross fit, body weight. The increase in concern of people about living an overall healthy lifestyle and physical fitness to get relief from disease such as diabetics, heart attacks, fluctuations in blood pressure, arthritis and others have led to increase in demand for different fitness equipment such as strength training equipment which helps an individual to build muscle endurance with strong strength and stamina. Cardiovascular training equipment helps to strengthen the heart and lungs, which helps in minimizing heart diseases, boosting the respiratory system. Fitness monitoring equipment is a wearable device for heart rate monitoring, blood-oxygen monitoring, measuring calorie burn, sleep tracking and others. The wearable devices provide real-time statistics for an individual’s body as total calorie burn; heart rate has led to an increase in the fitness equipment market.

According to the report, Spain has recorded the fastest growth as the market in the country has been emerging with innovations. Spain has a high population base that is involved in indoor and outdoor fitness routines. Some of the innovations in its business model include specialist clubs or boutiques: small facilities where members pay per visit. The market has been uplifted with the emergence of key domestic low-cost chains such as Altafit, VivaGym, Salter, Yorksfitness, Bodytone, etc. as well as with the leading international operator’s Anytime Fitness, Mcfit Global Group, and Basic-Fit. Such emerging facilities and influx of companies in the market will let the fitness equipment market growth of Spain to witness significant rise.

The number of fitness centers and gyms increased by more than 50% in the United Kingdom from 2011 to 2018, thus highlighting the robust fitness industry in the country. As per the 2019 Health Survey for England, nearly 28% of adults in the United Kingdom are obese, while 36.2% are overweight but not obese. Hence, due to the increasing fitness awareness, the gym culture in the nation has surged over the years. There are over 7.2 thousand health and fitness clubs in the United Kingdom, with over 10 million combined members.

Further, according to the Organization for Economic Co-operation and Development (OECD), in Germany, one in four adults is obese. Furthermore, as per the Robert Koch Institute, 53% of women, as well as 67% of men in the country, are overweight. Around 24% of women and 23% of men are also seriously overweight. The country’s high obesity rates have built substantial awareness surrounding fitness and health in Germany. Hence, these factors are expected to propel the Europe fitness equipment market growth.

A rise in the number of gym and health club memberships in Europe will propel fitness equipment market growth. According to the European Health & Fitness market report 2020, the number of health & fitness club members increased by 3.8% to around 65 million, while the total number of facilities increased by 2.3% to 63,644. The top 30 European fitness center operators accounted for around 17 million members, representing 26.5% of all memberships. The growing number of health clubs and gym memberships will surge the demand for robust fitness equipment. Throughout Europe, 9.4% of population aged 15 and above have a fitness club card. The growth opportunities exist in Eastern and Southern Europe, where the market is still small. The rise in the number of gyms and memberships will propel the demand for high-quality fitness equipment in the region. In 2019, the highest levels of gym and fitness equipment per capita consumption were registered in the Netherlands (3.93 kg per person), followed by Austria (1.93 kg per person), Finland (1.89 kg per person) and Belgium (1.88 kg per person), while the world average per capita consumption of gym and fitness equipment was estimated at 1.21 kg per person.

Covid-19 Impact:

The ongoing corona-virus pandemic had negatively impacted fitness equipment market growth in Europe. The temporary closure of several fitness facilities due to stringent lockdown imposed in the first quarter of 2020 which had declined the demand for fitness equipment. However, the industry will regain impetus with several countries in Europe flattening the corona-virus positive cases curve and reopening facilities with enhanced safety measures. To prevent the risk of contracting the disease through physical contact in gyms, consumers in Europe are also undertaking on-demand virtual training to experience enhanced workouts in the comfort of their homes.

Major companies in the market

Icon Health & Fitness Inc, Life Fitness, Johnson Health Tech Co. Ltd, Nautilus INC, Technogym S.P.A, Amer Sports Corporation, Core Health & Fitness LLC, Precor Incorporated, Tuntari New Fitness B.V, Exigo, Body Solid Europe, Rough Fitness, SportsArt Fitness, Inc., BFT Fitness

Considered in the report

• Geography: Europe
• Base year: 2021
• Historical year: 2016
• Estimated year: 2022
• Forecasted year: 2027

Aspects covered in the report

• Global fitness equipment market outlook
• Europe fitness equipment market outlook
• Europe cardiovascular fitness equipment market outlook
• Europe strength fitness equipment market outlook
• UK fitness equipment market outlook
• Germany fitness equipment market outlook
• France fitness equipment market outlook
• Italy fitness equipment market outlook
• Spain fitness equipment market outlook
• Rest of Europe fitness equipment market outlook
• Policy & regulations
• Porters five force model
• Company profile of top players
• Strategic recommendation

Segments covered in the market

By Country

• UK
• Germany
• France
• Italy
• Spain

By Type

• Cardiovascular
• Strength

By Cardiovascular fitness equipment

• Treadmill
• Stationary bike
• Elliptical trainer
• Rowing machine
• Cross Country ski
• Stair stepper

By Strength fitness equipment

• Dumbbells
• Weight plates
• Hydraulic equipment
• Resistance band & tubes

By End-User

• Commercial
• Residential

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning. Post this we have started doing primary calls to industry people by equally segmenting in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the fitness equipment industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.