An insight into the tourist board sector's current engagement with the sports industry, its most active brands and the impact of COVID-19 upon the sector
Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios
Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism
Scope
Reasons to Buy
Tourist board sponsorship is currently worth over $82 million with the sports industry, with rights holders around the world boasting travel, tourism or destination partners in their commercial portfolios
Breakdown of the most attractive sport markets for tourist boards. Analysis into the biggest deals and the what effect the pandemic has had on international tourism
Scope
- The report considers the current level of engagement of the tourist board sector with the sports industry, analysing the biggest brands and most committed spenders, with case studies on specific deals and the impact of the COVID-19 pandemic
Reasons to Buy
- Insight into the tourist board sector's engagement in sport sponsorship and data surrounding the most important geographical and sporting markets within this sponsorship landscape
Table of Contents
1. Executive Summary2. Introduction
- Social Media
3. COVID-19 Impact
- Visitation
- Industry Losses
- Vaccination Rates
4. Sector Analysis
- Sport Sector Breakdown
- Product Location Value
- Biggest Deals
- Case Study: Manchester United and Visit Malta
- Case Study: Arsenal and Visit Rwanda
5. Brand Analysis
- Most Active Brands
- Biggest Spenders
- Brand Location Spend
- Brand Location Deal Volume
- Most Active Countries
- Key Brands
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Visit Rwanda
- Tourism Authority of Thailand
- Malaysian Tourism Board
- Arsenal
- PSG
- Manchester United
