Tourist Boards Sector Landscape 2024

A complete overview of the tourist boards sector worldwide. The report includes market insight and sector and brand analysis.

In 2024, there are currently 211 tourist boards deals in place, with an annual estimated value of $221,14 million. Companies in the sector have a total of 85 active deals with soccer properties across the globe. Motor racing is the next most popular sport for the sector, with 19 deals in place primarily focused on the United States. Deals with sports teams dominate the market, both in terms of volume and value. The deal Visit Saudi has with this league is worth $21.81 million annually which is $6.81 million higher than Visit Qatar’s one-year deal with UEFA, the second most annually lucrative deal in the sector. Visit Rwanda has deals in place with the European soccer teams Arsenal FC, Paris Saint-Germain FC and Bayern Munich which are all Individually worth $6 million or more annually. Three brands have ten-year or longer deals, the most lucrative being Visit Dubai’s partnership with Real Madrid CF, worth $80 million, to serve as its first-ever official destination partner.

The majority of the sector’s sports investment is by brands based in Saudi Arabia. This includes many of the biggest spending brands such as Experience AlUla, ASFAR and Visit Saudi. La Region Occitanie has the highest total of six deals, which includes partnerships with Toulouse FC, Montpellier HSC, Perpignan, Montpellier, Toulouse and Catalans Dragons. Sud de France is the second most active brand, having secured five individual deals. The French tourist board is working to associate itself with soccer rugby league and rugby union properties based in the firm's home market, including the Toulouse FC, Montpellier HSC, Catalans Dragons, Perpignan and Castres.

A detailed overview of the tourist boards sector worldwide. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.

Scope

• The report looks to offer a detailed insight into the tourist boards sector across the globe. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.

Reasons to Buy

• For those wanting an in-depth analysis of how the tourist boards sector globally performed in the sports sponsorship industry, in the sense of both business and popularity.