The global canned wines market size is expected to reach USD 571.8 million by 2028, registering a CAGR of 13.2%. Shifting consumer preference for convenient, portable, and single-serve wine products is expected to be a key factor contributing to the growth of the market. An increasing number of college students and working individuals have been shifting their preference for alcoholic beverages from high alcohol by volume (ABV) dark spirits, such as whiskey and rum, to low ABV drinks like wine and vermouth.
Increasing spending by millennials and Gen Xers on canned wines in the U.S., the U.K., Germany, Japan, and Australia over the past few years has also fueled the market growth. Canned beverages are highly convenient due to the compact size of cans. Moreover, there has been a growing demand for portable and less fragile wine containers than glass. These factors are projected to support the market growth.
The rising popularity of outdoor sports and recreational activities among younger generations has boosted the demand for canned wine. The canned format of packaging adds to the premium appearance and enhances the overall appeal of the product; thus, manufacturers have been trying to tap this market with more product launches in this format. For instance, Sans Wine Company offers 375ml cans at a premium price of USD 12 – USD 25 each. The market is fragmented with the presence of a large number of domestic as well as global players.
The rising popularity of outdoor sports and recreational activities among younger generations has boosted the demand for canned wine. The canned format of packaging adds to the premium appearance and enhances the overall appeal of the product; thus, manufacturers have been trying to tap this market with more product launches in this format. For instance, Sans Wine Company offers 375ml cans at a premium price of USD 12 – USD 25 each. The market is fragmented with the presence of a large number of domestic as well as global players.
Canned Wines Market Report Highlights
- The sparkling product segment held the largest revenue share in 2020 and is expected to maintain dominance over the forecast period
- Key players are focusing on new product launches to increase sales and gain a higher market share
- Supermarkets & hypermarkets was the largest distribution channel segment in 2020. With the increasing number of supermarkets across the globe, major product manufacturers are making their products available through the offline sales channels
- The online distribution channel is anticipated to register the fastest growth rate during forecast years
- Online sales channels, such as official websites, are extremely helpful as they provide detailed product information, which boosts sales through these channels
- North America accounted for the largest revenue share in 2020 due to high product demand
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Application Outlook
2.4. Competitive Insights
Chapter 3. Canned Wines Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Canned Wines Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Market Driver Analysis
3.5.2. Market Restraint Analysis
3.5.3. Industry Challenges
3.5.4. Industry Opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis - Porter’s
3.6.1.1. Supplier Power
3.6.1.2. Buyer Power
3.6.1.3. Substitution Threat
3.6.1.4. Threat from New Entrant
3.6.1.5. Competitive Rivalry
3.7. Roadmap of Canned Wines Market
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Canned Wines Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Sparkling
5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.3. Fortified
5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
5.4. Other
5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 6. Canned Wines Market: Distribution Channel Estimates & Trend Analysis
6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
6.2. Supermarket & Hypermarket
6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.3. Online
6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
6.4. Other Stores
6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
Chapter 7. Canned Wines Market: Regional Estimates & Trend Analysis
7.1. Regional Movement Analysis & Market Share, 2020 & 2028
7.2. North America
7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.2.4. The U.S.
7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3. Europe
7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.4. The U.K.
7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.5. Germany
7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.3.6. France
7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4. Asia Pacific
7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.4. Australia
7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.4.5. Japan
7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5. Central & South America
7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.5.4. Argentina
7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
7.6. Middle East & Africa
7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Million)
7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Million)
Chapter 8. Competitive Analysis
8.1. Key global players, recent developments & their impact on the industry
8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
8.3. Vendor Landscape
8.3.1. Key company market share analysis, 2020
Chapter 9. Company Profiles
9.1. E & J Gallo Winery
9.1.1. Company Overview
9.1.2. Financial Performance
9.1.3. Product Benchmarking
9.1.4. Strategic Initiatives
9.2. Union Wine Company
9.2.1. Company Overview
9.2.2. Financial Performance
9.2.3. Product Benchmarking
9.2.4. Strategic Initiatives
9.3. Integrated Beverage Group LLC
9.3.1. Company Overview
9.3.2. Financial Performance
9.3.3. Product Benchmarking
9.3.4. Strategic Initiatives
9.4. SANS WINE CO
9.4.1. Company Overview
9.4.2. Financial Performance
9.4.3. Product Benchmarking
9.4.4. Strategic Initiatives
9.5. Sula Vineyards Pvt. Ltd.
9.5.1. Company Overview
9.5.2. Financial Performance
9.5.3. Product Benchmarking
9.5.4. Strategic Initiatives
9.6. The Family Coppola
9.6.1. Company Overview
9.6.2. Financial Performance
9.6.3. Product Benchmarking
9.6.4. Strategic Initiatives
9.7. The Canned Wine Company
9.7.1. Company Overview
9.7.2. Financial Performance
9.7.3. Product Benchmarking
9.7.4. Strategic Initiatives
List of Tables1. Canned wines market - Key market driver analysis
2. Canned wines market - Key market restraint analysis
3. Global sparkling canned wines market estimates and forecast, 2016 - 2028 (USD Million)
4. Global fortified canned wines market estimates and forecast, 2016 - 2028 (USD Million)
5. Global other canned wines market estimates and forecast, 2016 - 2028 (USD Million)
6. Global canned wines market estimates and forecast through supermarket & hypermarket, 2016 - 2028 (USD Million)
7. Global canned wines market estimates and forecast through online, 2016 - 2028 (USD Million)
8. Global canned wines market estimates and forecast through other stores, 2016 - 2028 (USD Million)
9. North America canned wines market estimates and forecast, 2016 - 2028 (USD Million)
10. North America canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
11. North America canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
12. The U.S. canned wines market estimates and forecast, 2016 - 2028 (USD Million)
13. The U.S. canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
14. The U.S. canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
15. Europe canned wines market estimates and forecast, 2016 - 2028 (USD Million)
16. Europe canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
17. Europe canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
18. The U.K. canned wines market estimates and forecast, 2016 - 2028 (USD Million)
19. The U.K. canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
20. The U.K. canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
21. France canned wines market estimates and forecast, 2016 - 2028 (USD Million)
22. France canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
23. France canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
24. Germany canned wines market estimates and forecast, 2016 - 2028 (USD Million)
25. Germany canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
26. Germany canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
27. Asia Pacific canned wines market estimates and forecast, 2016 - 2028 (USD Million)
28. Asia Pacific canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
29. Asia Pacific canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
30. Australia canned wines market estimates and forecast, 2016 - 2028 (USD Million)
31. Australia canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
32. Australia canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
33. Japan canned wines market estimates and forecast, 2016 - 2028 (USD Million)
34. Japan canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
35. Japan canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
36. Central & South America canned wines market estimates and forecast, 2016 - 2028 (USD Million)
37. Central & South America canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
38. Central & South America canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
39. Argentina canned wines market estimates and forecast, 2016 - 2028 (USD Million)
40. Argentina canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
41. Argentina canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
42. Middle East & Africa canned wines market estimates and forecast, 2016 - 2028 (USD Million)
43. Middle East & Africa canned wines market revenue estimates and forecast by product, 2016 - 2028 (USD Million)
44. Middle East & Africa canned wines market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Million)
45. Vendor landscape
List of Figures
1. Canned wines market snapshot
2. Canned wines market segmentation & scope
3. Canned wines market penetration & growth prospect mapping
4. Canned wines market value chain analysis
5. Canned wines market dynamics
6. Canned wines market Porter's analysis
7. Canned wines market: Product movement analysis
8. Canned wines market: Distribution channel movement analysis
9. Canned wines market: Regional movement analysis
Companies Mentioned
- E & J Gallo Winery
- Union Wine Company
- Integrated Beverage Group LLC
- SANS WINE CO
- Sula Vineyards Pvt. Ltd.
- The Family Coppola
- The Canned Wine Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | May 2021 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 235.7 million |
| Forecasted Market Value ( USD | $ 571.8 million |
| Compound Annual Growth Rate | 13.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 7 |
