The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021. Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes. Outdoor marketing is no longer the only medium to reach the targeted audience; nowadays, marketers can market their products and services to the target audience they like. Different forms of marketing can help end users reach the exact kind of customer they want. Different types of marketing, such as social media marketing, email marketing, etc., help end users analyze the target audience. Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.
The platform segment is expected to hold a larger market size during the forecast period.
The cloud advertising market, by component, covers platforms and services. The platforms segment is projected to hold the largest market share during the forecast period. Cloud advertising helps companies create, manage, and execute customer engagement to drive revenue growth across industries. Platforms allow organizations to create personalized and automated web-based marketing campaigns across touchpoints, such as email, social media, web, and mobiles. They manage repetitive tasks associated with campaign follow-ups and send one-pagers and emails at regular intervals. They also provide integrated data, build customer profiles, make instant content delivery and reporting, and help collaborate with other team members. Platforms have a complete set of marketing tools, such as omnichannel campaign management, content management, data management, testing and personalization, and analytics. They offer capabilities such as AI technology to analyze consumer data in real-time and modify the content to be displayed. Cloud advertising uses data science and machine learning algorithms to boost conversion, visitor engagement, and loyalty.
The public cloud segment is expected to hold the largest market share in 2020
The deployment model segment includes public cloud and private cloud. The public cloud segment holds the largest market share in 2021. Public cloud is built on the cloud computing model, which shares resources (such as CPUs, servers, and racks) among various businesses, depending on the demand. In the public deployment model, various resources, such as applications, storage, virtual servers, and hardware, are available to client enterprises over the internet. The services offered over the public deployment model are either free or subscription-based. The advantages of using the public cloud include simplicity and ease of deployment. Moreover, the initial investment required for this deployment is minimum, and there are no responsibilities involved in managing the infrastructure. The public cloud offers various benefits to organizations; these include scalability, reliability, flexibility, utility-style costing, and location independence services. The major concern about the public cloud is data security, and due to this reason, several enterprises are moving toward private and hybrid cloud models for their cloud operations.
North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period
The geographic analysis of the cloud advertising market includes five major regions: North America, Europe, APAC, MEA, and Latin America. Among all regions, North America is estimated to hold the largest market size in 2021, and the trend is expected to continue till 2026. The region is expected to hold the largest market size, as the cloud marketing technology already has a strong presence here. It constitutes developed economies: the US and Canada.
The early adoption of digital marketing, the presence of top players, and globalization of cloud services in North America are expected to drive the cloud advertising market. Enterprises in the region are investing heavily in digital marketing initiatives and improving customer experience. In North America, the percentage of social media users, smartphone users, and ad spending is exceptionally high compared to other regions. The penetration of mobile devices in the US is more than 90%, followed by Canada. It provides marketers with a strong channel to target potential customers. Verticals, including consumer goods and retail, and media and entertainment, are expected to invest in cloud marketing technology. The growing demand for personalized content and experience would further drive the adoption in North America.
Vendors have adopted several organic and inorganic growth strategies, such as new product launches and enhancements, partnerships and collaborations, and mergers and acquisitions, to strengthen their presence in the cloud advertising market. They have been adopting a combination of organic and inorganic growth strategies to expand their customer base and market share. Service enhancements to meet dynamic market needs and partnerships have been the active strategies implemented by the major vendors in recent years.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.
The breakup of the profiles of the primary participants is as follows:
- By Company Type: Tier I: 25%, Tier II: 25%, and Tier III: 50%
- By Designation: C-Level: 35%, D-Level: 25%, and Others: 40%
- By Region: North America: 48%, Europe: 27%, APAC: 15%, and RoW: 10%
The report profiles the following key vendors:
1. Adobe (US)
2. Oracle (US)
3. Salesforce (US)
4. Google (US)
5. IBM (US)
6. SAP (Germany)
7. Acquia (US)
8. Demandbase (US)
9. Experian (US)
10. Kubient (US)
11. FICO (US)
12. HubSpot (US)
13. Imagine Communications (US)
14. InMobi (India)
15. Marin Software (US)
16. Sitecore (US)
17. MediaMath (US)
18. Nielsen (US)
19. PEGA (US)
20. Sailthru (US).
Research Coverage
The report segments the global cloud advertising market by component, Platforms and Services. By application, the cloud advertising market has been segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on organization size, the cloud advertising market has been classified into large enterprises and SMEs. Based on deployment model, the market has been classified into public cloud and private cloud. By vertical, the cloud advertising market has been classified into Retail and Consumer Goods; BFSI; Education; Travel and Hospitality; Telecommunications; Manufacturing; Media and Entertainment and others. By region, the market has been segmented into North America, Europe, APAC, MEA, and Latin America.
Key Benefits of Buying the Report
The cloud advertising market report will help the market leaders/new entrants in the market with information on the closest approximations of the revenue numbers for the overall cloud advertising market and the subsegments. The report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.
Table of Contents
1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact - Scenario Assessment
Figure 4 Criteria Impacting the Global Economy
Figure 5 Scenarios in Terms of Recovery of the Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.6.3 Years Considered for the Study
1.7 Currency Considered
Table 1 United States Dollar Exchange Rate, 2018-2020
1.8 Stakeholders
2 Research Methodology
2.1 Research Data
Figure 6 Cloud Advertising Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
Figure 7 Breakup of Primary Interviews: by Company Type, Designation, and Region
Table 2 Primary Participants
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 8 Data Triangulation
2.3 Market Size Estimation
Figure 9 Cloud Advertising Market: Top-Down and Bottom-Up Approaches
Figure 10 Market Size Estimation Methodology - Approach 1 (Supply Side): Revenue of Cloud Advertising from Vendors
Figure 11 Market Size Estimation Methodology: Bottom-Up Approach (Supply Side): Collective Revenue of Cloud Advertising Vendors
Figure 12 Market Size Estimation Methodology - Supply Side: Illustration of Vendor Revenue Estimation
Figure 13 Market Size Estimation Methodology - Supply Side: CAGR Projections from the Supply Side
Figure 14 Market Size Estimation Methodology - Approach 2 (Demand Side): Revenue Generated from Applications (1/2)
Figure 15 Market Size Estimation Methodology - Approach 2 (Demand Side): Revenue Generated from Verticals (2/2)
2.4 Market Forecast
Table 3 Factor Analysis
2.5 Research Assumptions
2.6 Limitations of the Study
3 Executive Summary
Figure 16 Cloud Advertising Market: Global Snapshot
Figure 17 Top-Growing Segments in the Market
Figure 18 Platforms Segment to Hold a Larger Market Size During the Forecast Period
Figure 19 Customer Management Segment to Hold the Largest Market Size During the Forecast Period
Figure 20 Public Cloud Segment to Hold the Largest Market Size During the Forecast Period
Figure 21 Large Enterprises Segment to Hold a Larger Market Size During the Forecast Period
Figure 22 Top Verticals in the Market, 2019-2026 (USD Million)
Figure 23 North America to Hold the Largest Market Size During the Forecast Period
4 Premium Insights
4.1 Brief Overview of the Cloud Advertising Market
Figure 24 Shift from Traditional Advertising to Online Advertising, the Growing Impact of Internet Users, and Consumption of Digital Media to Drive the Demand for Cloud Advertising
4.2 Market, by Application (2021 Vs. 2026)
Figure 25 Campaign Management Segment to Hold the Largest Market Size in 2021
4.3 Market, by Deployment Model (2021 Vs. 2026)
Figure 26 Public Cloud to Hold a Larger Market Size During the Forecast Period
4.4 Market, by Vertical (2021 Vs. 2026)
Figure 27 Retail and Consumer Goods Vertical to Hold the Largest Market Share During the Forecast Period
4.5 Cloud Advertising Market Investment Scenario
Figure 28 Asia-Pacific to Emerge as the Best Market for Investments in the Next Five Years
5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 29 Drivers, Restraints, Opportunities, and Challenges
5.2.1 Drivers
5.2.1.1 Increasing Adoption of Cloud Services
5.2.1.2 Growing Need for Targeted Marketing and Consumer Analytics
5.2.1.3 Better Return on Investment (Roi) and Cost Optimization
5.2.2 Restraints
5.2.2.1 Data Security Concerns and Stringent Cloud Regulations
5.2.3 Opportunities
5.2.3.1 Shift from Traditional Advertising to Online Advertising
5.2.3.2 Growing Impact of Internet Users and Consumption of Digital Media
Figure 30 Growing Internet Users Around the World
5.2.4 Challenges
5.2.4.1 Efficient Use of Data
5.2.4.2 Poor Infrastructure in Few Developing and Underdeveloped Countries
5.3 Case Study Analysis
5.3.1 Use Case 1: Sitecore
5.3.2 Use Case 2: Salesforce
5.3.3 Use Case 3: Sitecore
5.4 Supply Chain Analysis
Figure 31 Cloud Advertising Market: Supply Chain
5.5 Ecosystem
Figure 32 Market: Ecosystem
5.6 Patent Analysis
Figure 33 Top Patent Applications Around the Globe, 2010 - Present
Table 4 Top Patent Applicants
5.7 COVID-19-Driven Market Dynamics
5.7.1 Drivers and Opportunities
5.7.2 Restraints and Challenges
5.8 Porter's Five Forces Analysis
Figure 34 Cloud Advertising Market: Porter's Five Forces Analysis
Table 5 Cloud Advertising: Porter's Five Forces Analysis
5.8.1 Threat of New Entrants
5.8.2 Threat of Substitutes
5.8.3 Bargaining Power of Suppliers
5.8.4 Bargaining Power of Buyers
5.8.5 Intensity of Competitive Rivalry
5.9 Technological Analysis
5.9.1 Big Data and Analytics
5.9.2 Blockchain
5.9.3 Machine Learning
5.9.4 Artificial Intelligence
5.10 Regulations
5.10.1 North America
5.10.2 Europe
5.10.3 Asia-Pacific
5.10.4 Middle East & Africa
5.10.5 Latin America
5.11 Pricing Analysis
Table 6 Pricing Analysis of Cloud Advertising Vendors
5.12 Trends/Disruptions Impacting Buyers
Figure 35 Market: Trends/Disruptions Impacting Buyers
6 Cloud Advertising Market, by Application
6.1 Introduction
Figure 36 Customer Management Segment Expected to Register the Largest Market Size in 2026
6.1.1 Application: Market Drivers
6.1.2 Application: COVID-19 Impact
Table 7 Market Size, by Application, 2016-2020 (USD Million)
Table 8 Market Size, by Application, 2021-2026 (USD Million)
6.2 Campaign Management
Table 9 Campaign Management: Market Size, by Region, 2016-2020 (USD Million)
Table 10 Campaign Management: Market Size, by Region, 2021-2026 (USD Million)
6.3 Customer Management
Table 11 Customer Management: Market Size, by Region, 2016-2020 (USD Million)
Table 12 Customer Management: Market Size, by Region, 2021-2026 (USD Million)
6.4 Experience Management
Table 13 Experience Management: Market Size, by Region, 2016-2020 (USD Million)
Table 14 Experience Management: Cloud Advertising Market Size, by Region, 2021-2026 (USD Million)
6.5 Analytics and Insights
Table 15 Analytics and Insights: Market Size, by Region, 2016-2020 (USD Million)
Table 16 Analytics and Insights: Market Size, by Region, 2021-2026 (USD Million)
6.6 Real-Time Engagement
Table 17 Real-Time Engagement: Market Size, by Region, 2016-2020 (USD Million)
Table 18 Real-Time Engagement: Market Size, by Region, 2021-2026 (USD Million)
7 Cloud Advertising Market, by Component
7.1 Introduction
Figure 37 Services Segment Expected to Grow at a Higher CAGR During the Forecast Period
7.1.1 Component: Market Drivers
7.1.2 Component: COVID-19 Impact
Table 19 Market Size, by Component, 2016-2020 (USD Million)
Table 20 Market Size, by Component, 2021-2026 (USD Million)
7.2 Platforms
Table 21 Platforms: Market Size, by Region, 2016-2020 (USD Million)
Table 22 Platforms: Market Size, by Region, 2021-2026 (USD Million)
7.3 Services
Table 23 Services: Market Size, by Region, 2016-2020 (USD Million)
Table 24 Services: Market Size, by Region, 2021-2026 (USD Million)
8 Cloud Advertising Market, by Deployment Model
8.1 Introduction
Figure 38 Public Cloud Deployment Model to Account for a Larger Market Size During the Forecast Period
8.1.1 Deployment Model: Market Drivers
8.1.2 Deployment Model: COVID-19 Impact
Table 25 Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 26 Market Size, by Deployment Model, 2021-2026 (USD Million)
8.2 Public Cloud
Table 27 Public Cloud: Market Size, by Region, 2016-2020 (USD Million)
Table 28 Public Cloud: Market Size, by Region, 2021-2026 (USD Million)
8.3 Private Cloud
Table 29 Private Cloud: Market Size, by Region, 2016-2020 (USD Million)
Table 30 Private Cloud: Market Size, by Region, 2021-2026 (USD Million)
9 Cloud Advertising Market, by Organization Size
9.1 Introduction
Figure 39 Large Enterprises Are Expected to Record a Larger Market Size During the Forecast Period
9.1.1 Organization Size: Market Drivers
9.1.2 Organization Size: COVID-19 Impact
Table 31 Market Size, by Organization Size, 2016-2020 (USD Million)
Table 32 Market Size, by Organization Size, 2021-2026 (USD Million)
9.2 Large Enterprises
Table 33 Large Enterprises: Market Size, by Region, 2016-2020 (USD Million)
Table 34 Large Enterprises: Market Size, by Region, 2021-2026 (USD Million)
9.3 Small and Medium-Sized Enterprises
Table 35 Small and Medium-Sized Enterprises: Market Size, by Region, 2016-2020 (USD Million)
Table 36 Small and Medium-Sized Enterprises: Market Size, by Region, 2021-2026 (USD Million)
10 Cloud Advertising Market, by Vertical
10.1 Introduction
Figure 40 Retail and Consumer Goods Segment to Account for the Largest Market Size During the Forecast Period
10.1.1 Vertical: Market Drivers
10.1.2 Vertical: COVID-19 Impact
Table 37 Market Size, by Vertical, 2016-2020 (USD Million)
Table 38 Market Size, by Vertical, 2021-2026 (USD Million)
10.2 Retail and Consumer Goods
Table 39 Retail and Consumer Goods: Market Size, by Region, 2016-2020 (USD Million)
Table 40 Retail and Consumer Goods: Market Size, by Region, 2021-2026 (USD Million)
10.3 Media and Entertainment
Table 41 Media and Entertainment: Market Size, by Region, 2016-2020 (USD Million)
Table 42 Media and Entertainment: Market Size, by Region, 2021-2026 (USD Million)
10.4 Travel and Hospitality
Table 43 Travel and Hospitality: Market Size, by Region, 2016-2020 (USD Million)
Table 44 Travel and Hospitality: Cloud Advertising Market Size, by Region, 2021-2026 (USD Million)
10.5 Bfsi
Table 45 Bfsi: Market Size, by Region, 2016-2020 (USD Million)
Table 46 Bfsi: Market Size, by Region, 2021-2026 (USD Million)
10.6 Telecommunications
Table 47 Telecommunications: Market Size, by Region, 2016-2020 (USD Million)
Table 48 Telecommunications: Market Size, by Region, 2021-2026 (USD Million)
10.7 Manufacturing
Table 49 Manufacturing: Market Size, by Region, 2016-2020 (USD Million)
Table 50 Manufacturing: Market Size, by Region, 2021-2026 (USD Million)
10.8 Education
Table 51 Education: Cloud Advertising Market Size, by Region, 2016-2020 (USD Million)
Table 52 Education: Market Size, by Region, 2021-2026 (USD Million)
10.9 Others
Table 53 Other Verticals: Market Size, by Region, 2016-2020 (USD Million)
Table 54 Other Verticals: Market Size, by Region, 2021-2026 (USD Million)
11 Cloud Advertising Market, by Region
11.1 Introduction
Figure 41 North America to Account for the Largest Market Size During the Forecast Period
Table 55 Market Size, by Region, 2016-2020 (USD Million)
Table 56 Market Size, by Region, 2021-2026 (USD Million)
11.2 North America
11.2.1 North America: Cloud Advertising Market Drivers
11.2.2 North America: COVID-19 Impact
11.2.3 North America: Regulations
11.2.3.1 Health Insurance Portability and Accountability Act of 1996
11.2.3.2 California Consumer Privacy Act
11.2.3.3 Gramm-Leach-Bliley Act
11.2.3.4 Health Information Technology for Economic and Clinical Health Act
11.2.3.5 Sarbanes-Oxley Act
11.2.3.6 Federal Information Security Management Act
11.2.3.7 Payment Card Industry Data Security Standard
11.2.3.8 Federal Information Processing Standards
Figure 42 North America: Market Snapshot
Table 57 North America: Cloud Advertising Market Size, by Application, 2016-2020 (USD Million)
Table 58 North America: Market Size, by Application, 2021-2026 (USD Million)
Table 59 North America: Market Size, by Component, 2016-2020 (USD Million)
Table 60 North America: Market Size, by Component, 2021-2026 (USD Million)
Table 61 North America: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 62 North America: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 63 North America: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 64 North America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 65 North America: Market Size, by Vertical, 2016-2020 (USD Million)
Table 66 North America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 67 North America: Market Size, by Country, 2016-2020 (USD Million)
Table 68 North America: Market Size, by Country, 2021-2026 (USD Million)
11.2.4 United States
Table 69 United States: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 70 United States: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 71 United States: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 72 United States: Market Size, by Organization Size, 2021-2026 (USD Million)
11.2.5 Canada
Table 73 Canada: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 74 Canada: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 75 Canada: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 76 Canada: Market Size, by Organization Size, 2021-2026 (USD Million)
11.3 Europe
11.3.1 Europe: Cloud Advertising Market Drivers
11.3.2 Europe: COVID-19 Impact
11.3.3 Europe: Regulations
11.3.3.1 General Data Protection Regulation
11.3.3.2 European Committee for Standardization
11.3.3.3 European Technical Standards Institute
Table 77 Europe: Market Size, by Application, 2016-2020 (USD Million)
Table 78 Europe: Market Size, by Application, 2021-2026 (USD Million)
Table 79 Europe: Market Size, by Component, 2016-2020 (USD Million)
Table 80 Europe: Market Size, by Component, 2021-2026 (USD Million)
Table 81 Europe: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 82 Europe: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 83 Europe: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 84 Europe: Cloud Advertising Market Size, by Organization Size, 2021-2026 (USD Million)
Table 85 Europe: Market Size, by Vertical, 2016-2020 (USD Million)
Table 86 Europe: Market Size, by Vertical, 2021-2026 (USD Million)
Table 87 Europe: Market Size, by Country, 2016-2020 (USD Million)
Table 88 Europe: Market Size, by Country, 2021-2026 (USD Million)
11.3.4 United Kingdom
Table 89 United Kingdom: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 90 United Kingdom: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 91 United Kingdom: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 92 United Kingdom: Market Size, by Organization Size, 2021-2026 (USD Million)
11.3.5 Germany
Table 93 Germany: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 94 Germany: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 95 Germany: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 96 Germany: Market Size, by Organization Size, 2021-2026 (USD Million)
11.3.6 France
Table 97 France: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 98 France: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 99 France: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 100 France: Market Size, by Organization Size, 2021-2026 (USD Million)
11.3.7 Rest of Europe
Table 101 Rest of Europe: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 102 Rest of Europe: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 103 Rest of Europe: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 104 Rest of Europe: Market Size, by Organization Size, 2021-2026 (USD Million)
11.4 Asia-Pacific
11.4.1 Asia-Pacific: Market Drivers
11.4.2 Asia-Pacific: COVID-19 Impact
11.4.3 Asia-Pacific: Regulations
11.4.3.1 International Organization for Standardization 27001
11.4.3.2 Personal Data Protection Act
Figure 43 Asia-Pacific: Market Snapshot
Table 105 Asia-Pacific: Cloud Advertising Market Size, by Application, 2016-2020 (USD Million)
Table 106 Asia-Pacific: Market Size, by Application, 2021-2026 (USD Million)
Table 107 Asia-Pacific: Market Size, by Component, 2016-2020 (USD Million)
Table 108 Asia-Pacific: Market Size, by Component, 2021-2026 (USD Million)
Table 109 Asia-Pacific: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 110 Asia-Pacific: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 111 Asia-Pacific: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 112 Asia-Pacific: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 113 Asia-Pacific: Market Size, by Vertical, 2016-2020 (USD Million)
Table 114 Asia-Pacific: Market Size, by Vertical, 2021-2026 (USD Million)
Table 115 Asia-Pacific: Market Size, by Country, 2016-2020 (USD Million)
Table 116 Asia-Pacific: Market Size, by Country, 2021-2026 (USD Million)
11.4.4 China
Table 117 China: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 118 China: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 119 China: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 120 China: Market Size, by Organization Size, 2021-2026 (USD Million)
11.4.5 Japan
Table 121 Japan: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 122 Japan: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 123 Japan: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 124 Japan: Market Size, by Organization Size, 2021-2026 (USD Million)
11.4.6 Australia and New Zealand
Table 125 Australia and New Zealand: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 126 Australia and New Zealand: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 127 Australia and New Zealand: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 128 Australia and New Zealand: Market Size, by Organization Size, 2021-2026 (USD Million)
11.4.7 Rest of Asia-Pacific
Table 129 Rest of Asia-Pacific: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 130 Rest of Asia-Pacific: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 131 Rest of Asia-Pacific: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 132 Rest of Asia-Pacific: Market Size, by Organization Size, 2021-2026 (USD Million)
11.5 Middle East and Africa
11.5.1 Middle East and Africa: Cloud Advertising Market Drivers
11.5.2 Middle East and Africa: COVID-19 Impact
11.5.3 Middle East and Africa: Regulations
11.5.3.1 Israeli Privacy Protection Regulations (Data Security), 5777-2017
11.5.3.2 Cloud Computing Framework
11.5.3.3 GDPr Applicability in Ksa
11.5.3.4 Protection of Personal Information Act
11.5.3.5 Tra's IoT Regulatory Policy
Table 133 Middle East and Africa: Market Size, by Application, 2016-2020 (USD Million)
Table 134 Middle East and Africa: Market Size, by Application, 2021-2026 (USD Million)
Table 135 Middle East and Africa: Market Size, by Component, 2016-2020 (USD Million)
Table 136 Middle East and Africa: Market Size, by Component, 2021-2026 (USD Million)
Table 137 Middle East and Africa: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 138 Middle East and Africa: Cloud Advertising Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 139 Middle East and Africa: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 140 Middle East and Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 141 Middle East and Africa: Market Size, by Vertical, 2016-2020 (USD Million)
Table 142 Middle East and Africa: Market Size, by Vertical, 2021-2026 (USD Million)
Table 143 Middle East and Africa: Market Size, by Country, 2016-2020 (USD Million)
Table 144 Middle East and Africa: Market Size, by Country, 2021-2026 (USD Million)
11.5.4 Saudi Arabia
Table 145 Saudi Arabia: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 146 Saudi Arabia: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 147 Saudi Arabia: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 148 Saudi Arabia: Market Size, by Organization Size, 2021-2026 (USD Million)
11.5.5 United Arab Emirates
Table 149 United Arab Emirates: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 150 United Arab Emirates: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 151 United Arab Emirates: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 152 United Arab Emirates: Market Size, by Organization Size, 2021-2026 (USD Million)
11.5.6 South Africa
Table 153 South Africa: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 154 South Africa: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 155 South Africa: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 156 South Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
11.5.7 Rest of Middle East and Africa
Table 157 Rest of Middle East and Africa: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 158 Rest of Middle East and Africa: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 159 Rest of Middle East and Africa: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 160 Rest of Middle East and Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
11.6 Latin America
11.6.1 Latin America: Cloud Advertising Market Drivers
11.6.2 Latin America: COVID-19 Impact
11.6.3 Latin America: Regulations
11.6.3.1 Brazil Data Protection Law
11.6.3.2 Argentina Personal Data Protection Law No. 25.326
Table 161 Latin America: Market Size, by Application, 2016-2020 (USD Million)
Table 162 Latin America: Market Size, by Application, 2021-2026 (USD Million)
Table 163 Latin America: Market Size, by Component, 2016-2020 (USD Million)
Table 164 Latin America: Market Size, by Component, 2021-2026 (USD Million)
Table 165 Latin America: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 166 Latin America: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 167 Latin America: Cloud Advertising Market Size, by Organization Size, 2016-2020 (USD Million)
Table 168 Latin America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 169 Latin America: Market Size, by Vertical, 2016-2020 (USD Million)
Table 170 Latin America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 171 Latin America: Market Size, by Country, 2016-2020 (USD Million)
Table 172 Latin America: Market Size, by Country, 2021-2026 (USD Million)
11.6.4 Brazil
Table 173 Brazil: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 174 Brazil: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 175 Brazil: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 176 Brazil: Market Size, by Organization Size, 2021-2026 (USD Million)
11.6.5 Mexico
Table 177 Mexico: Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 178 Mexico: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 179 Mexico: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 180 Mexico: Market Size, by Organization Size, 2021-2026 (USD Million)
11.6.6 Rest of Latin America
Table 181 Rest of Latin America: Cloud Advertising Market Size, by Deployment Model, 2016-2020 (USD Million)
Table 182 Rest of Latin America: Market Size, by Deployment Model, 2021-2026 (USD Million)
Table 183 Rest of Latin America: Market Size, by Organization Size, 2016-2020 (USD Million)
Table 184 Rest of Latin America: Market Size, by Organization Size, 2021-2026 (USD Million)
12 Competitive Landscape
12.1 Introduction
Figure 44 Market Evaluation Framework
12.2 Market Ranking
Figure 45 Market Ranking in 2021
12.3 Market Share of Top Vendors
Table 185 Cloud Advertising Market: Degree of Competition
Figure 46 Market: Vendor Share Analysis
12.4 Historical Revenue Analysis of Top Vendors
Figure 47 Historical Revenue Analysis
12.5 Company Evaluation Quadrant
12.5.1 Definitions and Methodology
Table 186 Company Evaluation Quadrant: Criteria
12.5.2 Star
12.5.3 Emerging Leader
12.5.4 Pervasive
12.5.5 Participant
Figure 48 Cloud Advertising Market (Global): Company Evaluation Quadrant, 2021
Table 187 Company Footprint
Table 188 Company Vertical Footprint (1/2)
Table 189 Company Vertical Footprint (2/2)
Table 190 Company Region Footprint
Table 191 Company Application Footprint
12.6 Competitive Scenario
Table 192 Market: New Launches, September 2021-March 2019
Table 193 Cloud Advertising Market: Deals, August 2021-March 2019
13 Company Profiles
13.1 Introduction
13.2 Key Players
(Business Overview, Products & Services, Key Insights, Recent Developments, Analyst's View)*
13.2.1 Adobe
Table 194 Adobe: Business Overview
Figure 49 Adobe: Company Snapshot
Table 195 Adobe: New Launches
Table 196 Adobe: Deals
13.2.2 Oracle
Table 197 Oracle: Business Overview
Figure 50 Oracle: Company Snapshot
Table 198 Oracle: New Launches
Table 199 Oracle: Deals
13.2.3 Salesforce
Table 200 Salesforce: Business Overview
Figure 51 Salesforce: Company Snapshot
Table 201 Salesforce: New Launches
Table 202 Salesforce: Deals
13.2.4 Google
Table 203 Google: Business Overview
Figure 52 Google: Company Snapshot
Table 204 Google: New Launches
Table 205 Google: Deals
13.2.5 IBM
Table 206 IBM: Business Overview
Figure 53 IBM: Company Snapshot
Table 207 IBM: New Launches
Table 208 IBM: Deals
13.2.6 Sap
Table 209 Sap: Business Overview
Figure 54 Sap: Company Snapshot
Table 210 Sap: New Launches
Table 211 Sap: Deals
13.2.7 Acquia
Table 212 Acquia: Business Overview
Table 213 Acquia: New Launches
Table 214 Acquia: Deals
13.2.8 Demandbase
Table 215 Demandbase: Business Overview
Table 216 Demandbase: New Launches
Table 217 Demandbase: Deals
13.2.9 Experian
Table 218 Experian: Business Overview
Figure 55 Experian: Company Snapshot
Table 219 Experian: New Launches
Table 220 Experian: Deals
13.2.10 Kubient
Table 221 Kubient: Business Overview
Figure 56 Kubient: Company Snapshot
Table 222 Kubient: Deals
*Details on Business Overview, Products & Services, Key Insights, Recent Developments, Analyst's View Might Not be Captured in Case of Unlisted Companies.
13.3 Other Players
13.3.1 Fico
13.3.2 Hubspot
13.3.3 Imagine Communications
13.3.4 Inmobi
13.3.5 Marin Software
13.3.6 Sitecore
13.3.7 Mediamath
13.3.8 Nielsen
13.3.9 Pega
13.3.10 Sailthru
14 Adjacent Markets
14.1 Mobile Advertising Market
Table 223 Mobile Marketing Market Size, by Component, 2017-2024 (USD Million)
Table 224 Mobile Marketing Market Size, by Organization Size, 2017-2024 (USD Million)
Table 225 Mobile Marketing Market Size, by Vertical, 2017-2024 (USD Million)
Table 226 Mobile Marketing Market Size, by Region, 2017-2024 (USD Million)
14.2 Marketing Cloud Platform Market
Table 227 Marketing Cloud Platform Market Size, by Type, 2016-2023 (USD Million)
Table 228 Marketing Cloud Platform Market Size, by Marketing Function, 2016-2023 (USD Million)
Table 229 Marketing Cloud Platform Market Size, by Deployment Mode, 2016-2023 (USD Million)
15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: The Subscription Portal
15.3 Available Customizations
15.4 Related Reports
15.5 Author Details
Companies Mentioned
- Acquia
- Adobe
- Demandbase
- Experian
- Fico
- Hubspot
- IBM
- Imagine Communications
- Inmobi
- Kubient
- Marin Software
- Mediamath
- Nielsen
- Oracle
- Pega
- Sailthru
- Salesforce
- SAP
- Sitecore
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 246 |
| Published | October 2021 |
| Forecast Period | 2021 - 2026 |
| Estimated Market Value ( USD | $ 2.7 Billion |
| Forecasted Market Value ( USD | $ 6.7 Billion |
| Compound Annual Growth Rate | 19.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 20 |
