In 2020, remote work and social distancing norms drove millions of businesses to cancel their brick-and-mortar events and shift to webinars and virtual events as an alternative to connect with distributed audiences. Driven by the long term, sustainable impact of distributed and hybrid work and adoption of digital channels, webinars and virtual events represent a booming growth opportunity.
Standing at $1.57 billion in 2020, the global webinars and virtual events market will nearly triple in size to reach $4.44 billion in 2025. Advanced data reporting, accessibility, reach, ease-of-use, no travel, and sustainability are the primary growth vectors putting the overall market on a high growth trajectory. In order to retain the broad digital audiences acquired during the pandemic, businesses will continue to invest in webinar and virtual event technologies leading to a robust revenue compound annual growth rate (CAGR 2020-2025) of 23.1 percent for the total market.
This report uncovers several top of mind trends for the short- to mid-term and analyzes the key workplace transformation and digital events trends emerging in the post-pandemic era. As remote and hybrid work become the new normal, what will be the new growth opportunities for webinars and virtual events? What will hybrid events of tomorrow look like? Given the fast changing market landscape, there are significant growth opportunities for vendors that can differentiate on better engagement and AI-driven feature sets in addition to pricing, use cases as well as scale and managed services.
The publisher has analyzed the key market trends and has forecasted the market size/CAGR for webinars and virtual events. This report assesses the growth opportunities available to vendors in this space and lays out key strategies for success in the post-COVID online and hybrid events market.
Table of Contents
1. Strategic Imperatives
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
2. Market Overview
Research Scope and Methodology
COVID-19 Travel Restrictions and the Events Industry
Market Segmentation
Key Growth Metrics
Market Overview
Competitive Landscape
Key Competitors 2021
3. Competitive Landscape
Market Drivers and Restraints
Growth Drivers
Growth Restraints
4. Technology and Market Trends
Post-pandemic State of Work
Communications and Collaboration Solution Investment Drivers
Factors Restraining Use of Communications and Collaboration Tools
Widespread Use of Webinars
Webinars are Widely Deployed Across the Organization
Top Reasons for AI Investments
Top Purchase Factors in Selecting Big Data Analytics Solutions
Technology Trends
5. Growth Forecasts
Total Addressable Market (TAM)
Revenue Forecasts
Forecast Assumptions
Percent of Revenue by Event Type
Number of Webinars Forecast
Revenue Contribution by Region
Competitive Environment
Revenue Market Share - Total Market
Revenue Market Share - Webinars
Revenue Market Share - Virtual Events
Market Share - Number of Webinars
Market Share Analysis
6. Growth Opportunity Universe, Global Webinar and Virtual Events Market
Growth Opportunities for Providers - Top Recommendations
Growth Opportunity 1 - Focus on AI and IoT to Create Personalized and Engaging Experiences
Growth Opportunity 2 - Hybrid Events Address the Next Normal
Growth Opportunity 3 - Extensible, Programmable Events Platforms
Growth Opportunity 4 - Video Conferencing Integration
Growth Opportunity 5 - Team Collaboration Integration
7. Next Steps
Your Next Steps
List of Exhibits
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