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Bulgaria Bakery and Cereals Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

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    Report

  • 141 Pages
  • October 2021
  • Region: Bulgaria
  • GlobalData
  • ID: 5458476
The publisher's Country Profile report on the bakery & cereals sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Bulgarian bakery & cereals sector was led by Bread & rolls category in both value and volume terms. However, the Dough products category is forecast to register fastest growing category in value terms while, morning goods is forecast to be the fastest growing category in volume terms during 2020-2025. Food & drinks specialists is the leading channel for distribution of bakery & cereals products in the country. Flexible packaging was the most commonly used pack material in Bulgarian bakery & cereals sector. Chipita S.A., Bella Bulgaria S.A. and Savimex Ltd are the leading players in the Bulgarian bakery & cereals sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
..- Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope


  • The per capita consumption and expenditure of bakery & cereals in Bulgaria were higher than both the global and regional levels in 2020
  • Bulgarian consumers prefer value-for-money products in the bakery & cereals sector
  • The per capita consumption of bread & rolls was higher in Bulgaria than other bakery & cereal categories in 2020
  • Private labels are growing at a higher CAGR than brands in the Bulgarian bakery & cereals
  • In the cakes, pastries & sweet pies category, products with health & wellness claims grew at a higher CAGR than products without health & wellness claims during 2015-2020

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

Table of Contents

Report ScopeExecutive Summary
Part 1: Market Environment
  • Value and Volume Share of Bulgaria in the Global and Eastern Europe Markets
  • Growth Analysis of Bulgaria Compared to Other Leading Countries in the Eastern Europe Market
  • PCC and PCE of Bulgaria Compared to the Global and Eastern Europe Markets

Part 2: Sector Deep Dive
  • Bulgaria Bakery & cereals Sector Snapshot
  • Market Size Analysis Consumers Are Trading
  • up for Value for Money Products in the Sector
  • Cross-Category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross-Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis Category: Baking Ingredients
  • Segment-Level Analysis (in Value Terms) Baking Ingredients
  • Segment-Level Analysis (in Volume Terms) Baking Ingredients
  • Market Size Analysis Category: Baking Mixes
  • Segment-Level Analysis (in Value Terms) Baking Mixes
  • Segment-Level Analysis (in Volume Terms) Baking Mixes
  • Market Size Analysis Category: Bread & Rolls
  • Segment-Level Analysis (in Value Terms) Bread & Rolls
  • Segment-Level Analysis (in Volume Terms) Bread & Rolls
  • Market Size Analysis Breakfast Cereals
  • Segment-Level Analysis (in Value Terms) Breakfast Cereals
  • Segment-Level Analysis (in Volume Terms) Breakfast Cereals Market Size Analysis Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Value Terms) Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Volume Terms) Cakes, Pastries & Sweet Pies
  • Market Size Analysis Cereal Bars
  • Segment-Level Analysis (in Value Terms) Cereal Bars
  • Segment-Level Analysis (in Volume Terms) Cereal Bars
  • Market Size Analysis Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Value Terms) Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Volume Terms) Cookies (Sweet Biscuits)
  • Market Size Analysis Dough Products
  • Segment-Level Analysis (in Value Terms) Dough Products
  • Segment-Level Analysis (in Volume Terms) Dough Products
  • Market Size Analysis Energy Bars
  • Market Size Analysis Morning Goods
  • Segment-Level Analysis (in Value Terms) Morning Goods
  • Segment-Level Analysis (in Volume Terms) Morning Goods
  • Market Size Analysis Savory Biscuits
  • Segment-Level Analysis (in Value Terms) Savory Biscuits
  • Segment-Level Analysis (in Volume Terms) Savory Biscuits

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies
  • Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category Market Size Analysis Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Value Terms) Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Volume Terms) Cakes, Pastries & Sweet Pies
  • Market Size Analysis Cereal Bars
  • Segment-Level Analysis (in Value Terms) Cereal Bars
  • Segment-Level Analysis (in Volume Terms) Cereal Bars
  • Market Size Analysis Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Value Terms) Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Volume Terms) Cookies (Sweet Biscuits)
  • Market Size Analysis Dough Products
  • Segment-Level Analysis (in Value Terms) Dough Products
  • Segment-Level Analysis (in Volume Terms) Dough Products
  • Market Size Analysis Energy Bars
  • Market Size Analysis Morning Goods
  • Segment-Level Analysis (in Value Terms) Morning Goods
  • Segment-Level Analysis (in Volume Terms) Morning Goods
  • Market Size Analysis Savory Biscuits
  • Segment-Level Analysis (in Value Terms) Savory Biscuits
  • Segment-Level Analysis (in Volume Terms) Savory Biscuits

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies
  • Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison
  • Products with H&W Claims Vs. Non H&W Claims

Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis

Part 8: Consumergraphics
  • Demographic Analysis
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading Value Categories
  • Leading Categories (Volume), 2020
  • Cross Category Comparison By Value (2015 2025)
  • Cross Category Comparison By Volume (2015 2025)
  • Per Capita Consumption (by Category), Bulgaria Compared to Eastern Europe and Global Levels (in Kg), 2020
  • Baking Ingredients Value Analysis by Segment, 2015 2025
  • Baking Ingredients Volume Analysis by Segment, 2015 2025
  • Baking Mixes Value Analysis by Segment, 2015 2025
  • Bread & rolls Value Analysis by Segment, 2015 2025
  • Bread & rolls Volume Analysis by Segment, 2015 2025
  • Breakfast Cereals Value Analysis by Segment, 2015 2025
  • Breakfast Cereals Volume Analysis by Segment, 2015 2025
  • Cakes, Pastries & sweet Pies Value Analysis by Segment, 2015 2025
  • Cakes, Pastries & sweet Pies Volume Analysis by Segment, 2015 2025
  • Cereal Bars Value Analysis by Segment, 2015 2025
  • Cereal Bars Volume Analysis by Segment, 2015 2025
  • Cookies (Sweet Biscuits) Value Analysis by Segment, 2015 2025
  • Cookies (Sweet Biscuits) Volume Analysis by Segment, 2015 2025
  • Dough Products Value Analysis by Segment, 2015 2025
  • Dough Products Volume Analysis by Segment, 2015 2025
  • Morning Goods Value Analysis by Segment, 2015 2025
  • Morning Goods Volume Analysis by Segment, 2015 2025
  • Savory Biscuits Value Analysis by Segment, 2015 2025
  • Savory Biscuits Volume Analysis by Segment, 2015 2025
  • Change in Distribution Share, 2015 2020
  • Top Five Companies Share By Brand (in Value and Volume Terms) in the Bakery & cereals Sector, 2020
  • Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
  • Category Comparison With H&W Claims and Non H&W Claims, 2015 2025

List of Figures
  • Value and Volume Shares of Bulgaria in the Global and Eastern Europe Bakery & cereals Sector, 2020 2025
  • Bulgaria Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
  • PCC Comparison Bulgaria, Eastern Europe, and Global, 2015 2025
  • PCE Comparison Bulgaria, Eastern Europe, and Global, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Bakery & cereals Sector, 2015 2025
  • Extent to Which Consumers are Trading Up/Down in the Bakery & cereals Sector
  • Cross Category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
  • Market Size and Growth Analysis by Value and Volume , Baking Ingredients Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Baking Mixes Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Bread & Rolls Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Breakfast Cereals Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Cakes, Pastries & sweet Pies Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Cereal Bars Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Cookies (Sweet Biscuits) Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Dough Products Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Energy Bars Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Morning Goods Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume , Savory Biscuits Category, 2015 2025
  • Share of Key Distribution Channels (in Value Terms) Bakery & cereals, 2020
  • Key Distribution Channel Share by Category (in Value Terms), 2020

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Chipita S.A.
  • Bella Bulgaria S.A.
  • Savimex Ltd.
  • Eliaz OOD
  • Prestige 96 Ltd.
  • Pobeda Ad
  • Pain D`Or
  • Orkla Group
  • Cereal Partners Worldwide S.A.
  • Dobrudjanski Hliab JSC