The public relations market size has grown strongly in recent years. It will grow from $106.48 billion in 2024 to $112.98 billion in 2025 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to growing traditional media landscape, corporate reputation management, crisis communication needs, word of mouth and advocacy, community engagement and csr.
The public relations market size is expected to see strong growth in the next few years. It will grow to $143.19 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to digital and social media dominance, influencer marketing integration, authenticity and transparency, globalization and cross-cultural communication, data-driven decision-making. Major trends in the forecast period include diversity, equity, and inclusion in communications, interactive content and experiences, employee advocacy, regulatory compliance, collaboration across departments.
The public relations market is being driven by the increasing need to gain a competitive advantage. PR has the capacity to align all functions with a unified vision in line with the organization's mission. A well-crafted, integrated PR plan can establish connections between organizations and their customers, providing a competitive edge. It serves to capture attention and enhance visibility for products or services. An illustrative example is Tropicana's PR campaign, where an interactive billboard in London showcased an animated character, Little Glass, emphasizing the health benefits of Vitamin C in Tropicana orange juice. The subsequent research report in The Telegraph indicated that 88% of respondents were prompted to buy Tropicana more frequently, with 100% believing the brand was worth paying more for after the campaign.
The growing prevalence of influencer marketing is anticipated to drive the expansion of the public relations market. Influencer marketing, a facet of social media marketing, involves endorsements and product placements by individuals or organizations recognized for their expertise or social influence. This form of marketing provides an authoritative voice for positive branding, aligning with the objectives of public relations professionals. For instance, data from Meltwater reveals a 2.9% increase in LinkedIn's potential ad reach in the UK between 2022 and 2023. Notably, online influencer marketing witnessed a substantial increase in spending (+18%), amounting to nearly $1 billion. Hence, the rising use of influencer marketing is expected to boost the public relations market.
Public relations (PR) firms are increasingly investing in digital PR within the digital medium, with programmatic PR representing the automation of advertising processes. The surge in global digital communications has prompted the delegation of manual tasks to artificial intelligence, enhancing transparency, control, and efficiency in advertising. Programmatic PR, with its advanced targeting capabilities, offers improved audience reach. Accenture Interactive's foray into the ad-buying realm exemplifies this trend, encompassing the planning, acquisition, and management of programmatic ad campaigns. These technological advancements are set to propel the public relations market further.
Leading companies in the public relations market are increasingly focusing on introducing innovative digital solutions to gain a competitive advantage. Innovative PR digital solutions involve utilizing digital technologies and strategies to enhance brand reputation, boost brand awareness, and improve communication with target audiences. For example, in July 2024, Google Inc., a US-based technology firm, launched the Google News Initiative’s Advertising Revenue Lab Malaysia, with support from the Ministry of Communications. This program is designed to assist small and medium-sized news publishers in Malaysia, equipping local newsrooms with tools and expertise to thrive in a transforming media environment. The Advertising Revenue Lab Malaysia is the latest addition to GNI’s programs, collaborating with publishers to strengthen digital advertising strategies and foster sustainable business models. It focuses on technical and product training, along with hands-on support for optimizing websites, enhancing audience engagement, and increasing ad revenue.
In May 2024, CG Life, a US-based, tech-enabled agency specializing in life sciences, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition supports CG Life’s strategy to expand its service offerings in the biopharma and medical technology sectors. It will also broaden CG Life’s communications expertise within these industries. Berry & Company Public Relations, based in the United States, specializes in public relations for life sciences and medical technology companies.
Major companies operating in the public relations market include WPP plc, Publicis Groupe SA, Omnicom Group Inc., Publicis Consultants and Manning Selvage & Lee, Interpublic Group of Companies Inc., Dentsu Group Inc., Ogilvy Public Relations Worldwide Inc., FTI Consulting Inc., Havas SA, Weber Shandwick Worldwide Inc., AirPR Corp., FleishmanHillard Inc., Outbrain Inc., Hill+Knowlton Strategies Inc., Cision Ltd., Meltwater Group, Brunswick Group LLP, Ketchum Inc., IrisPR Software LLC, Hopscotch Group SA, Golin International Ltd., ICR LLC, Business Wire Inc., APCO Worldwide LLC, Ruder Finn Inc., Hotwire Global Limited, TrendKite Inc., Coyne Public Relations LLC, Zeno Group LLC, Prosek Partners LLC, Isentia Group Limited, M Booth & Associates Inc., Racepoint Global Inc., Allison+Partners Inc., MWWPR Holdings LLC, W2O Group LLC, Agility PR Solutions LLC, Hunter Public Relations LLC, BCW Global, 5W Public Relations LLC, DJE Holdings Inc., Daniel J. Edelman Holdings Inc., Onalytica Ltd., Kreab AB, Huntsworth plc, Communications Strategy Group Inc., PadillaCRT LLC, IPR Software Inc., Prezly Inc., Mikhailov & Partners Private Services Group, Swerve Public Relations Inc.
North America was the largest region in the public relations market in 2024. Western Europe was the second largest region in the global public relations market share. The regions covered in the public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the public relations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Public relations involve the process of arranging and communicating information from an individual or organization to the relevant public or target audience, with the aim of influencing that audience's perception. The objective of public relations is to assist a business in developing, structuring, and assessing the efficacy of its public relations strategies over time.
The primary categories of public relations are private PR firms and public PR firms. A public relations firm endeavors to shape public opinion regarding a company's products or services. Various mediums, such as events, social media, influencer marketing, company websites, TV, print, and others, are utilized across diverse industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment.
The public relations market research report is one of a series of new reports that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The public relations market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The public relations market size is expected to see strong growth in the next few years. It will grow to $143.19 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth in the forecast period can be attributed to digital and social media dominance, influencer marketing integration, authenticity and transparency, globalization and cross-cultural communication, data-driven decision-making. Major trends in the forecast period include diversity, equity, and inclusion in communications, interactive content and experiences, employee advocacy, regulatory compliance, collaboration across departments.
The public relations market is being driven by the increasing need to gain a competitive advantage. PR has the capacity to align all functions with a unified vision in line with the organization's mission. A well-crafted, integrated PR plan can establish connections between organizations and their customers, providing a competitive edge. It serves to capture attention and enhance visibility for products or services. An illustrative example is Tropicana's PR campaign, where an interactive billboard in London showcased an animated character, Little Glass, emphasizing the health benefits of Vitamin C in Tropicana orange juice. The subsequent research report in The Telegraph indicated that 88% of respondents were prompted to buy Tropicana more frequently, with 100% believing the brand was worth paying more for after the campaign.
The growing prevalence of influencer marketing is anticipated to drive the expansion of the public relations market. Influencer marketing, a facet of social media marketing, involves endorsements and product placements by individuals or organizations recognized for their expertise or social influence. This form of marketing provides an authoritative voice for positive branding, aligning with the objectives of public relations professionals. For instance, data from Meltwater reveals a 2.9% increase in LinkedIn's potential ad reach in the UK between 2022 and 2023. Notably, online influencer marketing witnessed a substantial increase in spending (+18%), amounting to nearly $1 billion. Hence, the rising use of influencer marketing is expected to boost the public relations market.
Public relations (PR) firms are increasingly investing in digital PR within the digital medium, with programmatic PR representing the automation of advertising processes. The surge in global digital communications has prompted the delegation of manual tasks to artificial intelligence, enhancing transparency, control, and efficiency in advertising. Programmatic PR, with its advanced targeting capabilities, offers improved audience reach. Accenture Interactive's foray into the ad-buying realm exemplifies this trend, encompassing the planning, acquisition, and management of programmatic ad campaigns. These technological advancements are set to propel the public relations market further.
Leading companies in the public relations market are increasingly focusing on introducing innovative digital solutions to gain a competitive advantage. Innovative PR digital solutions involve utilizing digital technologies and strategies to enhance brand reputation, boost brand awareness, and improve communication with target audiences. For example, in July 2024, Google Inc., a US-based technology firm, launched the Google News Initiative’s Advertising Revenue Lab Malaysia, with support from the Ministry of Communications. This program is designed to assist small and medium-sized news publishers in Malaysia, equipping local newsrooms with tools and expertise to thrive in a transforming media environment. The Advertising Revenue Lab Malaysia is the latest addition to GNI’s programs, collaborating with publishers to strengthen digital advertising strategies and foster sustainable business models. It focuses on technical and product training, along with hands-on support for optimizing websites, enhancing audience engagement, and increasing ad revenue.
In May 2024, CG Life, a US-based, tech-enabled agency specializing in life sciences, acquired Berry & Company Public Relations for an undisclosed sum. This acquisition supports CG Life’s strategy to expand its service offerings in the biopharma and medical technology sectors. It will also broaden CG Life’s communications expertise within these industries. Berry & Company Public Relations, based in the United States, specializes in public relations for life sciences and medical technology companies.
Major companies operating in the public relations market include WPP plc, Publicis Groupe SA, Omnicom Group Inc., Publicis Consultants and Manning Selvage & Lee, Interpublic Group of Companies Inc., Dentsu Group Inc., Ogilvy Public Relations Worldwide Inc., FTI Consulting Inc., Havas SA, Weber Shandwick Worldwide Inc., AirPR Corp., FleishmanHillard Inc., Outbrain Inc., Hill+Knowlton Strategies Inc., Cision Ltd., Meltwater Group, Brunswick Group LLP, Ketchum Inc., IrisPR Software LLC, Hopscotch Group SA, Golin International Ltd., ICR LLC, Business Wire Inc., APCO Worldwide LLC, Ruder Finn Inc., Hotwire Global Limited, TrendKite Inc., Coyne Public Relations LLC, Zeno Group LLC, Prosek Partners LLC, Isentia Group Limited, M Booth & Associates Inc., Racepoint Global Inc., Allison+Partners Inc., MWWPR Holdings LLC, W2O Group LLC, Agility PR Solutions LLC, Hunter Public Relations LLC, BCW Global, 5W Public Relations LLC, DJE Holdings Inc., Daniel J. Edelman Holdings Inc., Onalytica Ltd., Kreab AB, Huntsworth plc, Communications Strategy Group Inc., PadillaCRT LLC, IPR Software Inc., Prezly Inc., Mikhailov & Partners Private Services Group, Swerve Public Relations Inc.
North America was the largest region in the public relations market in 2024. Western Europe was the second largest region in the global public relations market share. The regions covered in the public relations market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the public relations market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Public relations involve the process of arranging and communicating information from an individual or organization to the relevant public or target audience, with the aim of influencing that audience's perception. The objective of public relations is to assist a business in developing, structuring, and assessing the efficacy of its public relations strategies over time.
The primary categories of public relations are private PR firms and public PR firms. A public relations firm endeavors to shape public opinion regarding a company's products or services. Various mediums, such as events, social media, influencer marketing, company websites, TV, print, and others, are utilized across diverse industries, including consumer goods and retail, BFSI, government and public sector, telecom, IT, healthcare, media, and entertainment.
The public relations market research report is one of a series of new reports that provides public relations market statistics, including public relations industry global market size, regional shares, competitors with a public relations market share, detailed public relations market segments, market trends and opportunities, and any further data you may need to thrive in the public relations industry. This public relations market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The public relations market consists of revenue earned by entities by involving services such as managing, designing and implementing communication between an organization and its customers. Activities of PR firms aims to promote the image of their clients and encourages favorable relations between the client and its stakeholders, such as consumers, government, general public, employees and investors. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Public Relations Market Characteristics3. Public Relations Market Trends and Strategies4. Public Relations Market - Macro Economic Scenario Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics and Covid and Recovery on the Market32. Global Public Relations Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Public Relations Market34. Recent Developments in the Public Relations Market
5. Global Public Relations Growth Analysis and Strategic Analysis Framework
6. Public Relations Market Segmentation
7. Public Relations Market Regional and Country Analysis
8. Asia-Pacific Public Relations Market
9. China Public Relations Market
10. India Public Relations Market
11. Japan Public Relations Market
12. Australia Public Relations Market
13. Indonesia Public Relations Market
14. South Korea Public Relations Market
15. Western Europe Public Relations Market
16. UK Public Relations Market
17. Germany Public Relations Market
18. France Public Relations Market
19. Italy Public Relations Market
20. Spain Public Relations Market
21. Eastern Europe Public Relations Market
22. Russia Public Relations Market
23. North America Public Relations Market
24. USA Public Relations Market
25. Canada Public Relations Market
26. South America Public Relations Market
27. Brazil Public Relations Market
28. Middle East Public Relations Market
29. Africa Public Relations Market
30. Public Relations Market Competitive Landscape and Company Profiles
31. Public Relations Market Other Major and Innovative Companies
35. Public Relations Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Public Relations Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on public relations market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for public relations? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The public relations market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Medium: Events; Social Media; Influencer Marketing; Company Websites; TV; Print; Other Mediums2) By Type: Private PR firms; Public PR firms
3) By End User: Consumer Goods and Retail; BFSI; Government and Public Sector; Telecom; IT; HealthCare; Media; Entertainment
Subsegments:
1) By Events: Conferences; Trade Shows; Product Launches2) By Social Media: Facebook; Twitter; Instagram; LinkedIn
3) By Influencer Marketing: Sponsored Posts; Brand Partnerships; Affiliate Marketing
4) By Company Websites: Press Releases; Blog Posts; News Sections
5) By TV: Commercials; Interviews; News Segments
6) By Print: Newspapers; Magazines; Brochures
7) By Other Mediums: Podcasts; Email Newsletters; Webinars
Key Companies Mentioned: WPP plc; Publicis Groupe SA; Omnicom Group Inc.; Publicis Consultants and Manning Selvage & Lee; Interpublic Group of Companies Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
- WPP plc
- Publicis Groupe SA
- Omnicom Group Inc.
- Publicis Consultants and Manning Selvage & Lee
- Interpublic Group of Companies Inc.
- Dentsu Group Inc.
- Ogilvy Public Relations Worldwide Inc.
- FTI Consulting Inc.
- Havas SA
- Weber Shandwick Worldwide Inc.
- AirPR Corp.
- FleishmanHillard Inc.
- Outbrain Inc.
- Hill+Knowlton Strategies Inc.
- Cision Ltd.
- Meltwater Group
- Brunswick Group LLP
- Ketchum Inc.
- IrisPR Software LLC
- Hopscotch Group SA
- Golin International Ltd.
- ICR LLC
- Business Wire Inc.
- APCO Worldwide LLC
- Ruder Finn Inc.
- Hotwire Global Limited
- TrendKite Inc.
- Coyne Public Relations LLC
- Zeno Group LLC
- Prosek Partners LLC
- Isentia Group Limited
- M Booth & Associates Inc.
- Racepoint Global Inc.
- Allison+Partners Inc.
- MWWPR Holdings LLC
- W2O Group LLC
- Agility PR Solutions LLC
- Hunter Public Relations LLC
- BCW Global
- 5W Public Relations LLC
- DJE Holdings Inc.
- Daniel J. Edelman Holdings Inc.
- Onalytica Ltd.
- Kreab AB
- Huntsworth plc
- Communications Strategy Group Inc.
- PadillaCRT LLC
- IPR Software Inc.
- Prezly Inc.
- Mikhailov & Partners Private Services Group
- Swerve Public Relations Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 112.98 Billion |
| Forecasted Market Value ( USD | $ 143.19 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 51 |
