'Oxygen-Infused Innovation - ForeSights' explores an element that is breathing new life into consumer product innovation.
Oxygen plays a critical role in metabolism and respiration; however, it is being leveraged in a more explicit way across a range of consumer product categories. For example, brands are using oxygen to promote products that improve skin appearance, combat the effects of air pollution, or offer a superior drinking experience.
Oxygen plays a critical role in metabolism and respiration; however, it is being leveraged in a more explicit way across a range of consumer product categories. For example, brands are using oxygen to promote products that improve skin appearance, combat the effects of air pollution, or offer a superior drinking experience.
Scope
- A number of recently-launched oxygen-focused products indicate potential for significant innovation in this space.
- There is growing recognition of the merits of oxygen as a product ingredient across a broad range of categories.
- Despite the absence of medical backing, there was a surge in demand for canned oxygen during the COVID-19 pandemic.
Reasons to Buy
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
