Home-Use Beauty Devices Market Report 2025

This Home-Use Beauty Devices market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The home-use beauty devices market size has grown exponentially in recent years. It will grow from $20.78 billion in 2024 to $26.88 billion in 2025 at a compound annual growth rate (CAGR) of 29.4%. The growth in the historic period can be attributed to an aging population, marketing and media influence, improvements in safety and efficacy, increased availability and accessibility, and focus on personal wellness and self-care.

The home-use beauty devices market size is expected to see exponential growth in the next few years. It will grow to $74.45 billion in 2029 at a compound annual growth rate (CAGR) of 29%. The growth in the forecast period can be attributed to rising disposable incomes in emerging markets, male grooming market expansion, eco-conscious consumer behavior, and growth in e-commerce. Major trends in the forecast period include increased online sales and digital marketing, personalization and customization, eco-friendly and sustainable products, expansion in emerging markets, and increasing adoption of smart devices.

The growing incidence of skin issues is expected to drive the expansion of the home-use beauty device market in the future. Skin problems refer to various conditions that affect the skin's appearance, texture, or function, often leading to discomfort or health concerns. Factors such as rising environmental pollution, changes in lifestyle, genetic factors, diet, and stress are contributing to the increasing prevalence of skin issues. Home-use beauty devices can aid in managing certain skin problems when incorporated into a complete skincare regimen. For example, in February 2024, the Skin Cancer Foundation, a US-based organization, revealed that the number of melanoma cases in 2023 was 186,710, which increased by 7.3% to 200,340 in 2024. Therefore, the increasing prevalence of skin issues continues to drive the growth of the home-use beauty device market.

Leading companies in the home-use beauty device market are concentrating on the development of devices utilizing advanced technologies, such as intense pulsed light (IPL) technology, to provide painless and efficient solutions for silky-smooth hair removal and gain a competitive advantage in the market. IPL technology utilizes broad-spectrum light to address various skin concerns, including hair removal and skin rejuvenation. For instance, in November 2023, Foreo AB., a Sweden-based company specializing in cosmetics and beauty products, introduced the Peach 2, a device featuring advanced IPL technology and an ergonomic design for precise and effective hair removal, ensuring smooth and radiant skin. Its SmartSensor functionality guarantees safe and personalized treatments tailored to individual skin tones.

In April 2024, IBeauty Brands Inc., a US-based company renowned for its high-performance hair styling tools and products, acquired Voloom, a company specializing in home hair care and styling products, for an undisclosed amount. This strategic acquisition aimed to bolster IBeauty Brands Inc.'s product portfolio and market presence while providing access to innovative hair styling technology.

Major companies operating in the home-use beauty devices market are The Procter & Gamble Company, Panasonic Corporation, Xiaomi Corporation, L’Oréal S.A., YA-MAN Co LTD., Koninklijke Philips N.V., Spectrum Brands Holdings Inc., Amorepacific Corporation, Conair Corporation, MTG Co. Ltd., Dr. Dennis Gross Skincare LLC, Cyden Limited, NuFACE LLC, FOREO AB, Photomedex Inc., Silkn beauty Ltd., TRIA Beauty Inc., Lifetrons Switzerland AG, Beauty Bioscience Inc., Project E Beauty, Luke Lady, Shenzhen Mismon Technology Co. Ltd., LightStim, Shenzhen Rhafine Technology Co. Ltd., Pollogen Ltd.

North America was the largest region in the home-use beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the home-use beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the home-use beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Home beauty devices are electronic tools crafted for personal care and beauty regimens, tailored for safe and efficient usage by consumers in their residences. These devices offer convenience and cost-effectiveness, empowering users to attain professional-grade skincare treatments within the confines of their homes.

The primary categories of home beauty devices encompass hair removal, cleansing, acne treatment, light-emitting diode (LED) therapy, photo rejuvenation, oxygen or facial steaming, hair growth, and other applications. Hair removal denotes the elimination of unwanted hair from the body, employing diverse methods such as shaving, waxing, laser therapy, or depilatory creams. Technologies integrated within these devices include laser or light systems, vibration mechanisms, radio frequency energy, nano-iconic elements, micro-needling, and electroporation. These devices find utility across beauty salons, specialty stores, online platforms, and various other channels.

The home-use beauty devices market research report is one of a series of new reports that provides home-use beauty devices market statistics, including the home-use beauty devices industry global market size, regional shares, competitors with the home-use beauty devices market share, detailed home-use beauty devices market segments, market trends, and opportunities, and any further data you may need to thrive in the home-use beauty devices industry. These home-use beauty devices market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The home-use beauty devices market consists of sales of facial massagers, facial cleansing brushes, microcurrent devices, anti-aging and wrinkle treatment devices, and ultrasonic devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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