Farro, a grain, is an unhybridized form of wheat. It has a firm, chewy texture. Its fiber content therefore is high and so are nutrients such as Vitamin E and protein. It looks similar to barley, though it is a slightly more oblong and larger grain. Farro is a wheat product and contains gluten.
Recently, Farro has been attracting farmers interest due to its high commercial potential. The industrial sector is also looking to farro because of its potential in the production of pasta, biscuits and other items. Furthermore, shift toward plant-based foods has been fundamentally fueled by consumer concern regarding animal welfare, personal well-being, which has propelled the demand for farro market. In recent years, food traceability has gained momentum, wherein consumers care more about what they are eating and their source of food. In addition, consumers now desire for more creativity and variety in their diets; hence, they are experimenting with new products and adding ancient plant-based food combinations to their diet regime. The food industry players are responding to these consumer changes by developing a wide range of bakery foods, including farro.
However, the yields for farro during harvest is comparatively lower as compared to other staple grains. This factor can potentially hinder the farro market growth.
On the contrary, there has been a considerable rise in the demand for food products obtained from organic and sustainable grains. This is because consumers are constantly opting for edibles, which add higher value to their healthy lifestyle and regime. This can be regarded an opportunity by farro manufacturers for the expansion of their consumer and market base.
The farro market segment comprises of type, nature, distribution channel, and region. Depending on type, the market is categorized into whole gain farro and semi pearled & pearled farro. By nature, it is bifurcated into organic and conventional. According to distribution channel, it is classified into online and offline retail. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
By type, the whole grain farro category was the dominant segment in 2020 with 65.18% share. This is attributed to the fact that whole grains are wholesome and have a higher nutritional profile. However, the semi pearled & pearled segment is anticipated to grow at a faster rate during the farro market forecast period, owing to its rising culinary applications since it enables faster cooking time.
On the basis of nature, the conventional category was the dominant segment in 2020 with 58.1% share in the market. This is attributed to the fact that conventionally sourced farro is relatively low priced as compared to its counterparts, and is largely used for selling. However, the organic segment is anticipated to grow at a faster rate during the farro market forecast period, owing to increase in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO & pesticide-free grown products.
As per distribution channel, the offline segment accounted for the maximum share in the farro market in 2020. This is attributed to the fact that supermarkets & hypermarkets provide high visibility and attractive assortment of plant-based products to consumers. This enables them to discover new variety and understand the labels and differentiate better among products. Furthermore, supermarket chains are one of the frequently visited stores for purchasing grocery items. Hence, this factor is expected to boost the sales of farro in the market.
However, the online segment anticipated to grow at a faster rate during the farro market forecast period, owing to rising convenience for consumers and wider consumer reach due to brand websites.
Region wise, Europe was the prominent region in 2020 due to tremendous popularity and substantial consumption of plant-based foods in the region. In addition, this region is one of the largest producers and consumers of farro and its products. In addition, growing interest in its nutritional content, increasing attention to local traditions and ancient foods from consumers, growing interest in agrobiodiversity conservation and diversification of cropping system has propelled demand in the region. However, North America is expected to witness a significant CAGR, owing to the American consumers growing inclination towards Italian food. Furthermore, owing to the lifestyle changes, consumers in this region have been more inclined toward health-conscious products, which include functional food grains and plant-based alternatives.
The key players operating in the global farro market analysis include Woodland Foods, Whole Foods Market Services Inc., Bluebird Grain Farms, Bob's Red Mill Natural Foods Inc., Poggio del Farro Srl, Nature's Earthly Choice, Timeless Seeds Inc., Vigo Importing Co. Inc., Waitrose Ltd., Roland Foods LLC.
Recently, Farro has been attracting farmers interest due to its high commercial potential. The industrial sector is also looking to farro because of its potential in the production of pasta, biscuits and other items. Furthermore, shift toward plant-based foods has been fundamentally fueled by consumer concern regarding animal welfare, personal well-being, which has propelled the demand for farro market. In recent years, food traceability has gained momentum, wherein consumers care more about what they are eating and their source of food. In addition, consumers now desire for more creativity and variety in their diets; hence, they are experimenting with new products and adding ancient plant-based food combinations to their diet regime. The food industry players are responding to these consumer changes by developing a wide range of bakery foods, including farro.
However, the yields for farro during harvest is comparatively lower as compared to other staple grains. This factor can potentially hinder the farro market growth.
On the contrary, there has been a considerable rise in the demand for food products obtained from organic and sustainable grains. This is because consumers are constantly opting for edibles, which add higher value to their healthy lifestyle and regime. This can be regarded an opportunity by farro manufacturers for the expansion of their consumer and market base.
The farro market segment comprises of type, nature, distribution channel, and region. Depending on type, the market is categorized into whole gain farro and semi pearled & pearled farro. By nature, it is bifurcated into organic and conventional. According to distribution channel, it is classified into online and offline retail. Region wise, it is studied across North America, Europe, Asia-Pacific, and LAMEA.
By type, the whole grain farro category was the dominant segment in 2020 with 65.18% share. This is attributed to the fact that whole grains are wholesome and have a higher nutritional profile. However, the semi pearled & pearled segment is anticipated to grow at a faster rate during the farro market forecast period, owing to its rising culinary applications since it enables faster cooking time.
On the basis of nature, the conventional category was the dominant segment in 2020 with 58.1% share in the market. This is attributed to the fact that conventionally sourced farro is relatively low priced as compared to its counterparts, and is largely used for selling. However, the organic segment is anticipated to grow at a faster rate during the farro market forecast period, owing to increase in health consciousness among consumers, rise in consumer spending, and inclination toward non-GMO & pesticide-free grown products.
As per distribution channel, the offline segment accounted for the maximum share in the farro market in 2020. This is attributed to the fact that supermarkets & hypermarkets provide high visibility and attractive assortment of plant-based products to consumers. This enables them to discover new variety and understand the labels and differentiate better among products. Furthermore, supermarket chains are one of the frequently visited stores for purchasing grocery items. Hence, this factor is expected to boost the sales of farro in the market.
However, the online segment anticipated to grow at a faster rate during the farro market forecast period, owing to rising convenience for consumers and wider consumer reach due to brand websites.
Region wise, Europe was the prominent region in 2020 due to tremendous popularity and substantial consumption of plant-based foods in the region. In addition, this region is one of the largest producers and consumers of farro and its products. In addition, growing interest in its nutritional content, increasing attention to local traditions and ancient foods from consumers, growing interest in agrobiodiversity conservation and diversification of cropping system has propelled demand in the region. However, North America is expected to witness a significant CAGR, owing to the American consumers growing inclination towards Italian food. Furthermore, owing to the lifestyle changes, consumers in this region have been more inclined toward health-conscious products, which include functional food grains and plant-based alternatives.
The key players operating in the global farro market analysis include Woodland Foods, Whole Foods Market Services Inc., Bluebird Grain Farms, Bob's Red Mill Natural Foods Inc., Poggio del Farro Srl, Nature's Earthly Choice, Timeless Seeds Inc., Vigo Importing Co. Inc., Waitrose Ltd., Roland Foods LLC.
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FARRO MARKET, BY TYPE
CHAPTER 5: FARRO MARKET, NATURE
CHAPTER 6: FARRO MARKET, DISTRIBUTIONAL CHANNEL
CHAPTER 7: FARRO MARKET, BY REGION
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Woodland Foods
- Whole Foods Market Services Inc.
- Bluebird Grain Farms
- Bob's Red Mill Natural Foods Inc.
- Poggio del Farro Srl
- Nature's Earthly Choice
- Timeless Seeds Inc.
- Vigo Importing Co. Inc.
- Waitrose Ltd.
- Roland Foods LLC
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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