Alcohol Wipes Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Global Alcohol Wipes Market is projected to grow at a CAGR of 7.1% during the forecast period.

Key Highlights

• Owing to the growing sense of personal hygiene and skin care requisites among consumers especially women, alcohol wipes market is anticipated grow substantially during the forecast period. Aided by cheaper availability of the product, consumers are progressively bringing alcohol wipes into use for regular basic routines such as skin cleansing or make-up removal.
• However, premiumization spanning in the market in favor of alcohol-free wipes, the market studied faces a robust competition, from the substitute. The factor is considered to restraint the alcohol wipes market.

Key Market Trends

Supermarkets/ Hypermarkets Remained the Largest Point of Sale

Various markets have witnessed greater sales of alcohol wipes from these mass merchandisers. The availability of a variety of brands has been a key factor for changeing consumer preferences. Owing to a huge retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets have emerged as the dominant channels for the sales of alcohol wipes across the world. Factors, such as business expansion and rising number of hypermarkets and supermarkets add to the sales of these retail formats and significantly contribute to the market studied, globally.

The United States Emerges as the Leading Country

Owing to a vast consumer base with a high purchasing power of the country, Americans have well perceived the need for personal care products including alcohol wipes. Moreover, the continued growth of the natural skincare industry in the country has resulted in an increasing number of companies capitalizing in the on-going trend eventually resulting in numerous product launches. As a result, followed by high developments in the country, consumers have attained a plentiful product offering available at competitive prices, further supplementing the market growth in the country.

Competitive Landscape

The global alcohol wipes market is fragmented. The market studied has key players competing for major market share and small regional players catering to a small region, to capture market share. The intense competition prevailing in the market studied is likely to lead to consolidation among market vendors in the coming years. Key players are focusing on online distribution channels for online marketing and branding of their products, in order to expand their geographical reach and increase their customer base

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support