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Opportunities in the Eastern European Bakery and Cereals Sector

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    Report

  • 152 Pages
  • December 2021
  • Region: Europe
  • GlobalData
  • ID: 5550139
The global bakery and cereals sector was valued at $615,486.3 million in 2020 and is expected to generate a CAGR of 4.7% to reach $774,472.0 million in 2025. Eastern Europe was the smallest market in the global bakery & cereals sector in 2020, with value sales of $46,586.3 million, but the region is forecast to record the highest growth with a value CAGR of 6.18% during 2020-2025. In addition, the region is projected to grow from 36,433.2 million kg in 2020 to 39,503.2 million kg in 2025 at a volume CAGR of 1.63%.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern European bakery & cereals sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope


This report brings together multiple data sources to provide a comprehensive overview of the Eastern European bakery & cereals sector, analyzing data from 20 countries in the region. It includes analysis on the following:

  • Market Environment: Includes sector size, market size, and growth analysis by category.
  • High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various bakery & cereals categories across high-potential countries in the Eastern European region. It also provides Risk-Reward analysis of four countries across the Eastern European region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success Stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights.
  • Competitive Environment: Provides an overview of leading companies in the Eastern European region, besides analyzing the growth of private label in the region.
  • Health & Wellness Analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall bakery & cereals sector during 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving sales of the bakery & cereals sector in 2020. It also covers the market share of leading companies offering bakery & cereals products with health and wellness attributes in the same year.
  • Distribution Analysis: Provides analysis on the leading distribution channels in the Eastern European bakery & cereals sector in 2020. It covers food & drinks specialists, hypermarkets & supermarkets, convenience stores, “Dollar Stores”, variety stores & general merchandise retailers, e-retailers, cash & carries & warehouse clubs, vending machines, drugstores & pharmacies, and others.
  • Packaging Analysis*: The report provides percentage share (in 2020) and growth analysis (during 2015-2025) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of bakery & cereals products.
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to the Eastern European bakery & cereals sector.

Reasons to Buy


  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

Executive summary
Part 1: Market Environment
  • Market size analysis - Eastern Europe compared with other regions
  • Value and volume growth analysis by region
  • Eastern Europe market growth analysis by country
  • Eastern Europe market growth analysis by category

Part 2: High-Potential Countries’ Analysis
  • Methodology - Identifying high-potential countries
  • Top four high-potential countries in Eastern Europe
  • Overview of high-potential countries in Eastern Europe
  • Growth contribution analysis by country (1/6)
  • Value share analysis of bakery & cereals sector compared with other food sectors
  • Change in consumption levels by country and category
  • Per capita consumption analysis
  • Per capita expenditure analysis

Part 3: Country Deep Dive
  • Overview of Bulgarian bakery & cereals sector
  • Demographic analysis* - Bulgaria
  • Key trends in Bulgarian bakery & cereals sector
  • Overview of Turkish bakery & cereals sector
  • Demographic analysis* - Turkey
  • Key trends in Turkish bakery & cereals sector
  • Overview of Russian bakery & cereals sector
  • Demographic analysis* - Russia
  • Key trends in Russian bakery & cereals sector
  • Overview of Ukrainian bakery & cereals sector
  • Demographic analysis* - Ukraine
  • Key trends in Ukrainian bakery & cereals sector

Part 4: Success Stories
  • About case studies
  • Case Study: Mom's Natural Foods - blueberry granola
  • Case Study: Žito buckwheat bread with walnuts
  • Case Study: M Life gluten-free flour

Part 5: Competitive Environment
  • Leading companies’ share in the Eastern European bakery & cereals sector
  • Brand share analysis of top five companies
  • Leading companies in the Eastern European bakery & cereals sector
  • Leading brands in the Eastern European bakery & cereals sector
  • Private label penetration in the Eastern European bakery & cereals sector

Part 6: Health & Wellness Analysis
  • Value share analysis of health & wellness market
  • Health & wellness market growth analysis by country
  • Key product attributes and consumer benefits
  • Leading health & wellness companies by category

Part 7: Distribution Analysis
  • Leading distribution channels by country
  • Leading distribution channels by category

Part 8: Packaging Analysis
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

Part 9: Challenges and Future Outlook
  • Key challenges in the Eastern European bakery & cereals sector
  • Future outlook in the Eastern European bakery & cereals sector

Appendix
  • Definitions
  • About Us

List of Tables
  • Regional comparison: market size, growth, and per capita analysis, 2020-2025
  • Overview of high-potential countries in Eastern Europe
  • Value share of bakery & cereals sector as a proportion of overall food by country, 2020
  • Change in consumption of category within bakery & cereals sector (value terms), by country, 2020-2025
  • Top five companies’ share by brand (in value terms) in bakery & cereals sector, 2020
  • Private label penetration (in value terms) in bakery & cereals sector, 2020
  • Health & wellness value and its share in overall sales, 2015-2020
  • Share of product attributes in high-potential countries in Eastern Europe, 2020
  • Leading distribution channels in Eastern Europe by country, 2020
  • Leading distribution channels in Eastern Europe by category, 2020

List of Figures
  • Annual value growth analysis by region, 2020-2025
  • Annual volume growth analysis by region, 2020-2025
  • Category volume growth analysis of countries compared with regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of baking ingredients category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of baking mixes category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of bread & rolls category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of breakfast cereals category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of cakes, pastries & sweet pies category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of cereal bars category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of cookies (sweet biscuits) category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of dough products category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of energy bars category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of morning goods category in Eastern Europe, 2020-2025
  • Country-level contribution to the growth of savory biscuits category in Eastern Europe, 2020-2025
  • Per capita consumption by category in Eastern Europe by country, 2020
  • Per capita expenditure by category in Eastern Europe by country, 2020
  • Bulgaria: category share, 2020
  • Demographic analysis* - Bulgaria
  • Turkey: category share, 2020
  • Demographic analysis* - Turkey
  • Russia: category share, 2020
  • Demographic analysis* - Russia
  • Ukraine: category share, 2020
  • Demographic analysis* - Ukraine
  • Leading companies in the Eastern European bakery & cereals sector by value sales (% share), 2020
  • Leading companies in the Eastern European bakery & cereals sector by value sales ($ million), 2020
  • Leading brands (including private label) in the Eastern European bakery & cereals sector by value sales ($ million), 2020
  • Country-level contribution to the growth of H&W market in Eastern Europe, 2015-2020
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Uno Bakery Corp.
  • Mondelēz International Inc.
  • ETI Gida San. ve Tic. A.S.
  • GoodMills Group
  • Yildiz Holding AS