Dose and Co - Success Case Study

Dose and Co - Success Case Study is part of the publisher's Successes and Failures research. It examines the reasons underpinning success and key learnings. Dose & Co offers a collagen and protein powder and has grown in popularity as it is tapping into the growing Health & Wellness mega-trend.

Dose & Co has successfully managed to target young consumers with time constraints by developing collagen products in a convenient format that can be added to any drink. Dose & Co has gained more credibility with Khloe Kardashian as its new spokesperson.

Scope

• Dose & Co adapts to consumers’ preferences by using natural ingredients, along with 'non-GMO' and 'gluten-free' claims.
• Dose & Co started as a direct-to-consumer brand and after two years arrived in-store due to the omnichannel experience being more attractive to consumers.
• Adapting the product range to consumers’ demands has accelerated its growth.

Reasons to Buy

• Use Our selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the personal care sector by gaining insights from a brand that achieved international expansion.