Snacks in Kenya

Snacks in Kenya is undergoing a period of significant transformation, driven by a confluence of factors including inflation, evolving consumer preferences, and emerging trends. Inflationary pressures have led to increased production costs, prompting industry players to adjust their pricing strategies to ensure profitability. Consumers are demonstrating a growing health consciousness, actively seeking out options with lower sugar content. This shift in preferences has spurred demand for healthier

The Snacks in Kenya report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market
• Pinpoint growth sectors and identify factors driving change
• Understand the competitive environment, the market’s major players and leading brands
• Use five-year forecasts to assess how the market is predicted to develop.