The publisher's Country Profile report on the bakery & cereals sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The Malaysian bakery & cereals sector is led by the bread & rolls category in value and volume terms in 2021. The bread & rolls category is forecast to register the fastest value and cakes, pastries & sweet pies will register fastest volume growth during 2021-2026. Hypermarkets & supermarkets is the leading channel in the distribution of bakery & cereals in the country. QAF Limited, Cereal Partners Worldwide S.A., and Mondelez International Inc are the top three companies in the Malaysian bakery & cereals sector. Flexible packaging is the most commonly used pack material in the Malaysian bakery & cereals sector.
The Malaysian bakery & cereals sector is led by the bread & rolls category in value and volume terms in 2021. The bread & rolls category is forecast to register the fastest value and cakes, pastries & sweet pies will register fastest volume growth during 2021-2026. Hypermarkets & supermarkets is the leading channel in the distribution of bakery & cereals in the country. QAF Limited, Cereal Partners Worldwide S.A., and Mondelez International Inc are the top three companies in the Malaysian bakery & cereals sector. Flexible packaging is the most commonly used pack material in the Malaysian bakery & cereals sector.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2016-2026
- Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2021
- Distribution data: Percentage of sales within each category through distribution channels such as dollar stores, variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.
Scope
- Per capita consumption of bakery & cereals was higher in Malaysia than the regional level in 2021
- Malaysian consumers prefer premium products in the bakery & cereals sector
- The per capita consumption of bread & rolls was higher in Malaysia than other bakery & cereal categories in 2021
- Hypermarkets & supermarkets is the leading distribution channel in the Malaysian bakery & cereals sector
- Private labels are growing at a higher CAGR than brands in the Malaysian bakery & cereals
- The health & wellness market is led by the pizza category in the Malaysian bakery & cereals sector
- Bread & rolls, was the most consumed category across leading cities in Malaysia
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1:Market Environment
- Value and Volume Share of Malaysia in the Global and Asia-Pacific Markets
- Growth Analysis of Malaysia Compared to Other Leading Countries in the Asia-Pacific Market
- PCC and PCE of Malaysia Compared to the Global and Asia-Pacific Markets
- Part 2: Sector Deep Dive
- Malaysia Bakery & Cereals Sector Snapshot
- Market Size Analysis
- Consumers Are Trading Down for Value-for-Money Products in the Sector
- Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis-Category: Baking Ingredients
- Segment-Level Analysis (in Value Terms) -Baking Ingredients
- Segment-Level Analysis (in Volume Terms) -Baking Ingredients
- Market Size Analysis-Category: Baking Mixes
- Segment-Level Analysis (in Value Terms) -Baking Mixes
- Segment-Level Analysis (in Volume Terms) -Baking Mixes
- Market Size Analysis -Category: Bread & Rolls
- Segment-Level Analysis (in Value Terms) -Bread & Rolls
- Segment-Level Analysis (in Volume Terms) -Bread & Rolls
- Market Size Analysis-Breakfast Cereals
- Segment-Level Analysis (in Value Terms) -Breakfast Cereals
- Segment-Level Analysis (in Volume Terms) -Breakfast Cereals
- Market Size Analysis-Cakes, Pastries & Sweet Pies
- Segment-Level Analysis (in Value Terms) -Cakes, Pastries & Sweet Pies
- Segment-Level Analysis (in Volume Terms) -Cakes, Pastries & Sweet Pies
- Market Size Analysis-Cereal Bars
- Segment-Level Analysis (in Value Terms) -Cereal Bars
- Segment-Level Analysis (in Volume Terms) -Cereal Bars
- Market Size Analysis-Cookies (Sweet Biscuits)
- Segment-Level Analysis (in Value Terms) -Cookies (Sweet Biscuits)
- Segment-Level Analysis (in Volume Terms) -Cookies (Sweet Biscuits)
- Market Size Analysis-Dough Products
- Segment-Level Analysis (in Value and Volume Terms) -Dough Products
- Market Size Analysis-Energy Bars
- Market Size Analysis-Morning Goods
- Segment-Level Analysis (in Value Terms) -Morning Goods
- Segment-Level Analysis (in Volume Terms) -Morning Goods
- Market Size Analysis-Savory Biscuits
- Segment-Level Analysis (in Value Terms) -Savory Biscuits
- Segment-Level Analysis (in Volume Terms) -Savory Biscuits
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies -Value and Volume Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Private Label Share Analysis by Category
- Growth of Private Labels Compared to Branded Products
- Degree of Consolidation/Fragmentation by Category
- Part 6: Health & Wellness Analysis
- Health & Wellness Analysis by Category
- Health & Wellness Analysis by Product Attributes
- Health & Wellness Analysis by Consumer Benefits
- Cross Category Comparison -Products with H&W Claims Vs. Non-H&W Claims
- Part 7: Packaging Analysis
- Pack Material Growth Analysis
- Pack Type Growth Analysis
- Closure Type Growth Analysis
- Primary Outer Type Growth Analysis
- Part 8: City Deep Dive
- Market Size Analysis of Top four Cities
- Market Size Analysis of Top four Cities by Category
- Leading Cities Contribution to Volume Growth
- Part 9: Consumergraphics
- Demographic Analysis
- Part 10: Macroeconomic Analysis
- GDP Growth and Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends, and Demographic Trends
- Malaysia Risk Index (GCRI) 2021
- Malaysia Risk Analysis -Compared to Global and Asia-Pacific Markets
- Methodology
- Definitions
- Appendix
List of Tables
- Leading value categories
- Leading categories (volume), 2021
- Cross-category comparison -by value (2016-2026)
- Cross-category comparison -by volume (2016-2026)
- Per capita consumption (by category), Malaysia compared to Asia-Pacific and global levels (in kg), 2021
- Baking ingredients -value analysis by segment, 2016-2026
- Baking ingredients-volume analysis by segment, 2016-2026
- Baking mixes -value analysis by segment, 2016-2026
- Baking mixes-volume analysis by segment, 2016-2026
- Bread & rolls -value analysis by segment, 2016-2026
- Bread & rolls -volume analysis by segment, 2016-2026
- Breakfast cereals -value analysis by segment, 2016-2026
- Breakfast cereals -volume analysis by segment, 2016-2026
- Cakes, pastries & sweet pies -value analysis by segment, 2016-2026
- Cakes, pastries & sweet pies -volume analysis by segment, 2016-2026
- Cereal bars -value analysis by segment, 2016-2026
- Cereal bars -volume analysis by segment, 2016-2026
- Cookies (sweet biscuits) -value analysis by segment, 2016-2026
- Cookies (sweet biscuits) -volume analysis by segment, 2016-2026
- Dough products -value and volume analysis by segment, 2016-2026
- Morning goods -value analysis by segment, 2016-2026
- Morning goods -volume analysis by segment, 2016-2026
- Savory biscuits -value analysis by segment, 2016-2026
- Savory biscuits -volume analysis by segment, 2016-2026
- Change in distribution share, 2016-2021
- Top five companies share by brand (in value and volume terms) in the bakery & cereals sector, 2021
- Brand shares of top five companies (in value and volume terms) by category, 2021
- Category comparison -with H&W claims and non-h&w claims, 2016-2026
- Volume Analysis of Top 10 Cities by Category (Million kg), 2021
- Performance overview (score: 1-100)
- Category data, by segment
- Per capita consumption (in kg), 2016-2026
- Per capita expenditure ($), 2016-2026
- Bakery & cereals sales distribution in Malaysia -by category (MYR million), 2021
- Brand share (in value and volume terms) in the bakery & cereals sector, 2021
- Brand share (in value and volume terms) in the bakery & cereals sector, by category, 2021
- Key Health & Wellness Product Attributes Driving Sales in Malaysia ($ Million), 2016-2021
- Key Health & Wellness Consumer Benefits Driving Sales in Malaysia ($ Million), 2016-2021
- Pack material (in million pack units), 2016-2026
- Pack materials by category (in million pack units), 2021
- Pack type (in million pack units), 2016-2026
- Pack types by category (in million pack units), 2021
- Closure type (in million pack units), 2016-2026
- Closure types by category (in million pack units), 2021
- Primary outer type (in million pack units), 2016-2026
- Primary outer types by category (in million pack units), 2021
- Real GDP and annual growth (%), 2018-2026
- Nominal GDP and annual growth (%), 2018-2026
- Consumer price inflation (%), 2018-2026
- Employed people and unemployment rate (%), 2018-2026
- Nominal household final consumption expenditure and annual growth (%), 2018-2026
- Population and annual growth (%), 2018-2026
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Exchange rates, 2016-2026
List of Figures
- Value and volume shares of Malaysia in the global and Asia-Pacific bakery & cereals sector, 2021-2026
- Malaysia compared to the other top countries in terms of market share, growth, and the competitive landscape
- PCC comparison -Malaysia, Western Europe, and global, 2016-2026
- PCE comparison -Malaysia, Western Europe, and global, 2016-2026
- Market size and growth analysis by value and volume, bakery & cereals sector, 2016-2026
- Extent to which consumers are trading down in the bakery & cereals sector
- Cross-category comparison -value growth analysis and category winners and losers
- Cross-category comparison -volume growth analysis and category winners and losers
- Market size and growth analysis by value and volume, baking ingredients category, 2016-2026
- Market size and growth analysis by value and volume, baking mixes category, 2016-2026
- Market size and growth analysis by value and volume, bread & rolls category, 2016-2026
- Market size and growth analysis by value and volume, breakfast cereals category, 2016-2026
- Market size and growth analysis by value and volume, cakes, pastries & sweet pies category, 2016-2026
- Market size and growth analysis by value and volume, cereal bars category, 2016-2026
- Market size and growth analysis by value and volume, cookies (sweet biscuits) category, 2016-2026
- Market size and growth analysis by value and volume, dough products category, 2016-2026
- Market size and growth analysis by value and volume, energy bars category, 2016-2026
- Market size and growth analysis by value and volume, morning goods category, 2016-2026
- Market size and growth analysis by value and volume, savory biscuits category, 2016-2026
- Share of key distribution channels (in value terms)-bakery & cereals, 2021
- Key distribution channel share by category (in value terms), 2021
- Leading companies (in value and volume terms) in the bakery & cereals sector, 2021
- Private label penetration by category (in value terms), 2021
- Growth analysis, private label and brands, 2016-2021
- Category-wise consolidation/fragmentation(in value terms) -bakery & cereals , 2021
- Prominence of health & wellness claims by category, $ million, 2021-2026
- Contribution of health & wellness by product attributes, $ million, 2021-2026
- Contribution of health & wellness by consumer benefits, $ million, 2021-2026
- Key pack materials in the Malaysian bakery & cereals sector by percentage share of pack units, 2021
- Annual growth rate by key pack material, 2016-2026
- Use of pack material by category (in pack units), 2021
- Key pack types in the Malaysian bakery & cereals sector by percentage share of pack units, 2021
- Annual growth rate by key pack type, 2016-2026
- Use of pack type by category (in pack units), 2021
- Key closure types in the Malaysian bakery & cereals sector by percentage share of pack units, 2021
- Annual growth rate by key closure type, 2016-2026
- Use of closure type by category (in pack units), 2021
- Key primary outer types in the Malaysian bakery & cereals sector by percentage share of pack units, 2021
- Annual growth rate by key primary outer type, 2016-2026
- Use of primary outer type by category (in pack units), 2021
- Volume growth analysis of top four cities (million kg), 2016-2021
- Leading cities’ contribution to volume change, 2021-2026
- Demographic analysis
- Real GDP (MYR billion) and annual growth (%)
- Nominal GDP (MYR billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in MYR terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Economic summary, labor market trends, and demographic trends
- Five lowest-risk nations in GCRI Q4 2021
- Five highest-risk nations in GCRI Q4 2021
- Malaysia's performance in country risk analysis in comparison to Asia-Pacific and the world
- List of109 countries analyzed to identify the high-potential countries in different regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- QAF Limited
- PepsiCo
- FFM Berhad
- YLF Manufacturing Sdn Bhd
- Dr. August Oetker Kg
- Cereal Partners Worldwide S.A.
- Yildiz Holding AS
- The Kellogg Company
- Hup Seng Perusahaan Makanan (M) Sdn. Bhd
- Perfect Food Manufacturing (M) Sdn. Bhd.
