The Global Creative Software Market size is expected to reach $13 billion by 2028, rising at a market growth of 6.3% CAGR during the forecast period.
There is a growing demand for technologically improved solutions for creating effective audio and video content. Companies and solution providers are under constant pressure to show a profit as content development grows rapidly. One of the most successful ways to engage customers is through video. This tendency has helped the creative software market.
The market's major participants are taking significant steps to enhance their positions. Adobe Systems Inc., a global leader in digital media goods and software, for example, is promoting its Adobe Premiere Element software, which is gaining traction as an all-in-one video solution for editors. A rising number of online businesses, YouTubers, and social media influencers are adopting audio and video editing technologies to integrate creativity into their online video content.
To diversify their revenue sources, solution providers and integrators are emphasizing their creative software solutions to attract small businesses. Furthermore, while some businesses and start-ups lack the financial resources to hire professional video editing companies, the growing start-up culture around the world is opening up new opportunities for audio and video editing software manufacturers. As a result of the digital marketing invasion, small businesses are becoming more ambitious in their efforts to sell and market their products using captivating online video content.
Utilizing editing tools, the user may effortlessly edit and develop photos, videos, banners, etc. Professionals' increasing adoption of image and video editing software for editing photographs and videos is a major driver in this segment's contribution to the creative software industry. Additionally, end-users want advanced new tools and increased use of image and video editing software by those utilizing smartphones. Professionals also require modern editing tools for image and video editing.
Both industrialized and developing countries experienced millions of positive cases and millions of fatalities during the COVID-19 outbreak. Governments across the globe implemented lockdowns in their countries to stop the spread of the virus. Companies implemented work-from-home initiatives as a result of the COVID-19 pandemic. COVID-19 also encouraged children and teenagers to seek amusement and education via internet video and streaming services. Because of the worldwide lockdown, which has forced schools and institutions to close for an indeterminate period of time, innovative solutions, audio, and video recording and editing software, and digital solutions have grown in popularity.
In the last decade, marketing has evolved drastically, and having an online presence is now a requirement for any successful firm. Many companies make specialized content for their social media accounts to entice and excite their consumers and their target audience. With the rise of digital marketing and digital out-of-home advertising, making audiovisual content, banners, and illustrations has become a necessity. To create a recognized online business, online marketing is a large subject with many parts that must be grasped. Many organizations have embraced video marketing to reach a big audience, and it is one of the most extensively employed parts of current marketing.
The primary market driver for audio editing software is the growing need for high-quality audio products across organizations in the media and entertainment industry. Similarly, the entertainment industry's growing emphasis on noise reduction and high-quality audio content is driving up demand for audio editing software. The growing use of audio editing software in applications including recording, playback, audio optimization, production, and audio is increasing revenue opportunities for software vendors. Furthermore, the incredible growth of Spotify has enabled beginning and underground musical artists to put their music on the Spotify platform and put it at the tap of the finger of millions of people.
Video editing software is no exception to the rule that software development is costly. That's because developing it takes a lot of time and, to some extent, a massive task force. To retain smoothness, video editing requires high data speeds and high-end CPUs. Technical errors that disrupt the audio and visual timeline's flawless sync should not impede an editor's creative process. Dealing with it necessitates specialized knowledge and high-end engineering. As a result, development is a costly and time-consuming process. The creators do not anticipate amateurs and beginners purchasing their video editing software.
Based on Deployment, the market is segmented into Cloud and On-premise. This mode of deployment offers various advantages such as more security of data and the ability to use the software without connecting to the internet.
Based on Type, the market is segmented into Sound & Video Recording Software, Image & Video Editing Software, Graphics & Illustration Software, Desktop Publishing Software, and Others. The sound and video recording software segment acquired the highest revenue share in the creative software market in 2021. This is due to the incredible rise in video and audio production because of platforms like YouTube and Spotify that enables users to reach their target audience with ease. Any tool that allows users to record their screen, webcam, or both are considered video recording software. One can record lectures, make how-to videos, send customer care messages, and more with video recording software. Any computer user, notably marketers, customer service agents, remote employees, and other professionals, needs video capture software. Audio recording software is software that allows users to record any sound.
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America acquired the largest revenue share in the creative software market in 2021. The area includes mature economies with more advanced technological infrastructure. Furthermore, a highly competitive regional environment is likely to provide multiple chances for industry participants and a favorable market outlook. Additionally, a developed entertainment sector in the US is also driving the demand for creative software in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Sony Corporation, Artlist Limited, Nero AG, Movavi Software Limited, Magix Software GmbH, Wondershare Technology Group Co. Ltd., TechSmith Corporation, CyberLink Corporation, and Corel Corporation.
There is a growing demand for technologically improved solutions for creating effective audio and video content. Companies and solution providers are under constant pressure to show a profit as content development grows rapidly. One of the most successful ways to engage customers is through video. This tendency has helped the creative software market.
The market's major participants are taking significant steps to enhance their positions. Adobe Systems Inc., a global leader in digital media goods and software, for example, is promoting its Adobe Premiere Element software, which is gaining traction as an all-in-one video solution for editors. A rising number of online businesses, YouTubers, and social media influencers are adopting audio and video editing technologies to integrate creativity into their online video content.
To diversify their revenue sources, solution providers and integrators are emphasizing their creative software solutions to attract small businesses. Furthermore, while some businesses and start-ups lack the financial resources to hire professional video editing companies, the growing start-up culture around the world is opening up new opportunities for audio and video editing software manufacturers. As a result of the digital marketing invasion, small businesses are becoming more ambitious in their efforts to sell and market their products using captivating online video content.
Utilizing editing tools, the user may effortlessly edit and develop photos, videos, banners, etc. Professionals' increasing adoption of image and video editing software for editing photographs and videos is a major driver in this segment's contribution to the creative software industry. Additionally, end-users want advanced new tools and increased use of image and video editing software by those utilizing smartphones. Professionals also require modern editing tools for image and video editing.
COVID-19 Impact Analysis
Both industrialized and developing countries experienced millions of positive cases and millions of fatalities during the COVID-19 outbreak. Governments across the globe implemented lockdowns in their countries to stop the spread of the virus. Companies implemented work-from-home initiatives as a result of the COVID-19 pandemic. COVID-19 also encouraged children and teenagers to seek amusement and education via internet video and streaming services. Because of the worldwide lockdown, which has forced schools and institutions to close for an indeterminate period of time, innovative solutions, audio, and video recording and editing software, and digital solutions have grown in popularity.
Market Growth Factors
Use of Content in Marketing by Companies
In the last decade, marketing has evolved drastically, and having an online presence is now a requirement for any successful firm. Many companies make specialized content for their social media accounts to entice and excite their consumers and their target audience. With the rise of digital marketing and digital out-of-home advertising, making audiovisual content, banners, and illustrations has become a necessity. To create a recognized online business, online marketing is a large subject with many parts that must be grasped. Many organizations have embraced video marketing to reach a big audience, and it is one of the most extensively employed parts of current marketing.
Increasing Demand for Audio Editing Software
The primary market driver for audio editing software is the growing need for high-quality audio products across organizations in the media and entertainment industry. Similarly, the entertainment industry's growing emphasis on noise reduction and high-quality audio content is driving up demand for audio editing software. The growing use of audio editing software in applications including recording, playback, audio optimization, production, and audio is increasing revenue opportunities for software vendors. Furthermore, the incredible growth of Spotify has enabled beginning and underground musical artists to put their music on the Spotify platform and put it at the tap of the finger of millions of people.
Marketing Restraining Factor:
High Cost of Video Editing Software
Video editing software is no exception to the rule that software development is costly. That's because developing it takes a lot of time and, to some extent, a massive task force. To retain smoothness, video editing requires high data speeds and high-end CPUs. Technical errors that disrupt the audio and visual timeline's flawless sync should not impede an editor's creative process. Dealing with it necessitates specialized knowledge and high-end engineering. As a result, development is a costly and time-consuming process. The creators do not anticipate amateurs and beginners purchasing their video editing software.
Deployment Outlook
Based on Deployment, the market is segmented into Cloud and On-premise. This mode of deployment offers various advantages such as more security of data and the ability to use the software without connecting to the internet.
Type Outlook
Based on Type, the market is segmented into Sound & Video Recording Software, Image & Video Editing Software, Graphics & Illustration Software, Desktop Publishing Software, and Others. The sound and video recording software segment acquired the highest revenue share in the creative software market in 2021. This is due to the incredible rise in video and audio production because of platforms like YouTube and Spotify that enables users to reach their target audience with ease. Any tool that allows users to record their screen, webcam, or both are considered video recording software. One can record lectures, make how-to videos, send customer care messages, and more with video recording software. Any computer user, notably marketers, customer service agents, remote employees, and other professionals, needs video capture software. Audio recording software is software that allows users to record any sound.
Regional Outlook
Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. North America acquired the largest revenue share in the creative software market in 2021. The area includes mature economies with more advanced technological infrastructure. Furthermore, a highly competitive regional environment is likely to provide multiple chances for industry participants and a favorable market outlook. Additionally, a developed entertainment sector in the US is also driving the demand for creative software in the region.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Sony Corporation, Artlist Limited, Nero AG, Movavi Software Limited, Magix Software GmbH, Wondershare Technology Group Co. Ltd., TechSmith Corporation, CyberLink Corporation, and Corel Corporation.
- May-2022: CyberLink launched PowerDVD 22, the updated version of its award-winning movie and media playback software that allows consumers to have an immersive experience with movies, music, and YouTube. The software runs films in 8K, 4K HDR Blu-ray, and a broad range of media formats across any PC, laptop, TV, tablet, or phone. PowerDVD 22 takes CyberLink's pioneering media technology forward by providing interesting new features that give users more control and customization choices.
- Dec-2021: Adobe released Creative Cloud Express, a unified task-based, web and mobile product. The product simplifies creating and sharing wonderful multimedia content, ranging from social media posts and stories to invitations to marketing materials like logos, flyers, and banners. Creative Cloud Express allows drag-and-drop content creation, enabling every user to share their content with a few clicks. Additionally, Creative Cloud Express provides thousands of high-quality templates.
- Aug-2021: Adobe acquired Frame.io, a company with cloud-based software that allows various people to provide input on video. The acquisition helped enhance Adobe’s Premiere Pro and After Effects applications for video editing through review and approval capabilities.
- Jul-2021: FXhome released updates to its sophisticated image production software called Imerge Pro. The update introduced eight new effects, major enhancements to the effects menu, and new effect stack presets. Imerge Pro has avoided being lumped in the same category as other Photoshop alternatives by approaching the image production process with flexibility and adaptability optimized for the different workflow processes of individual users. These fluid, non-destructive features and processes make Imerge perfect for creatives.
- Feb-2021: TechSmith Corporation formed a partnership with Panopto, the leading video management system provider for higher education and large enterprises. Under the partnership, both companies aimed to offer students, educators, and employees a powerful solution for creating, securing, and distributing video-based intelligence in universities and enterprises. The partnership allowed users to simply leverage TechSmith’s best-in-class video editing tools and easy-to-use screen recording with Panopto’s industry-leading video management system for enterprises. Additionally, TechSmith is ending its Knowmia Enterprise service and is suggesting Panopto as its preferred migration platform.
- Oct-2020: Adobe joined hands with Contentserv, the world's leading Product Experience Platform provider. Under the collaboration, Contentserv was integrated with Adobe Creative Cloud Libraries via Contentserv's new Adobe Creative Cloud Connector. The merger enabled runtime synchronization of digital assets between Adobe applications and the Contentserv Digital Asset Management (DAM) solution.
Scope of the Study
Market Segments Covered in the Report:
By Deployment
- Cloud
- On-premise
By Type
- Sound & Video Recording Software
- Image & Video Editing Software
- Graphics & Illustration Software
- Desktop Publishing Software
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Sony Corporation
- Artlist Limited
- Nero AG
- Movavi Software Limited
- Magix Software GmbH
- Wondershare Technology Group Co. Ltd.
- TechSmith Corporation
- CyberLink Corporation
- Corel Corporation
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. Global Creative Software Market by Deployment
Chapter 5. Global Creative Software Market by Type
Chapter 6. Global Creative Software Market by Region
Chapter 7. Company Profiles
Companies Mentioned
- Adobe, Inc.
- Sony Corporation
- Artlist Limited
- Nero AG
- Movavi Software Limited
- Magix Software GmbH
- Wondershare Technology Group Co. Ltd.
- TechSmith Corporation
- CyberLink Corporation
- Corel Corporation
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 162 |
| Published | May 2022 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 8576.4 Million |
| Forecasted Market Value ( USD | $ 12981.3 Million |
| Compound Annual Growth Rate | 6.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
