Panty Liner Market Overview, 2022-2027

For women of all ages, feminine hygiene products are very important, which help them prevent illnesses. An important point, though, is that they ought to feel at ease utilizing feminine hygiene supplies. Sanitary pads, menstruation cups, panty liners, tampons, and other items are the most commonly used feminine hygiene products. Makers of these solutions are concentrating on strategies for developing new items and expanding their CSR initiatives for women's hygiene. Unlike regular pads, which are significantly thicker and wider, panty liners are much thinner and narrower. As a result, they are employed as a backup to absorb urine leakage or light discharge. They support women during mild to moderate vaginal discharge and are made to be worn comfortably. Panty liners come in a variety of sizes, shapes, colors, materials, and portability options. They may be washed and reused numerous times because they are made of cotton.

According to the report, Global Panty Liner Market Overview, 2022-2027 the market is anticipated to grow with more than 7.5% CAGR during the forecast period. Because women are becoming more conscious of their cleanliness, it is predicted that the worldwide panty liner industry would experience significant growth in the years to come. The rise in literate and working women across the world is supporting the panty liners market growth. Rise of the panty liners market around the world is being fuelled by several factors, including changes in consumer preferences for panty liners, an increase in the number of working women, rising awareness of female hygiene, and increasing health concerns. Additionally, governments are encouraging businesses to launch hygiene programs and develop marketing plans to change perceptions of women and boost their self-esteem and confidence. This will hasten the spread of panty liners throughout the world. On the other hand, the growth of e-Commerce, increasing consumer acceptance of feminine hygiene products, and rising consumer desire for organic panty liners are some of the new trends boosting the global panty liners market.

New companies can target making panty liners that are comfy, rash-free, organic & natural, and secure for both, the environment and the body. For instance, Sanfe is a firm founded and nurtured by IIT Delhi that creates and develops goods to enhance female health and cleanliness. Sanfe, the first reusable sanitary pad maker, produced with composite banana fibre and lasting up to around 120 washes (2 years), distributes its sanitary napkins/pads under the brand name SanFe. The company also produces stand-and-pee gadgets, intimate care items, organic sanitary pads, panty liners, pain relief roll-ons, and menstruation cups, and was founded in 2017.

In some of the developing countries women and girls are facing challenges to manage menstrual cycle at schools, work places, and other public settings due to lack of water, facilities, and disposal mechanisms. There is also a limited availability of feminine hygiene products such as sanitary napkins, pads, panty liners, and other hygiene products in the low income countries due to limited consumer awareness about personal hygiene and high stigma. Moreover, growing prevalence of urinary incontinence among elderly people worldwide is also influencing the demand for intimate care products. Thus, to overcome such issues various prominent companies and government organizations are taking environmentally friendly, safe, and efficient hygiene as well as waste management initiatives to overcome such difficulties and challenges.

Globally, there is considerably growing attention to improve girls and women menstrual health and hygiene through knowledge and skills, social support, facilities and services, and product availability is one such factor influencing the growth of the panty liners market in the near future. Also, women in the developing countries are started to break the taboo and are talking freely about menstrual hygiene. These are some other factors fueling the growth of the panty liners market during the forecast period. However, daily usage of panty liners may cause bacterial infection, rashes, and other unpleasant health issues are some of the factors that may hamper the growth of the global panty liners market. In addition, due to high cost of panty liners, women in low income countries prefers cloths and other alternative materials to manage menstrual cycle is another factor likely to create an adverse impact on the panty liners market. On the other side, companies are shifting their focus to develop organic panty liners without chlorine, plastic, latex, perfume, and dyes materials is predicted to create the substantial potential for panty liners market in the near future.

Based on sales channel, online sector is booming in the panty liners market, as potential consumers are now searching and shopping online. Companies are also exploring social network channels such as Twitter, Facebook, and other platforms to promote their brands aggressively. The product is easily available at any medical store, departmental store, and super market. The easy availability ofthe product is anticipated to aid in the growth of the market. Along with this, the low price is another growth factor. Panty liners are easily available at an affordable price, which makes it easier for women to buy them anywhere. Moreover, the product is becoming a necessity for women. It is used by menstruating women, after childbirth as well as by breastfeeding women. However, some parts of panty liners are non- biodegradable, which makes the product a non- environment friendly option. This can hinder the growth of the market during the forecast period.

Covid-19 Impacts:

Due to the advent of the COVID-19 pandemic, most governments worldwide announced strict lockdown measures for consumer goods manufacturing companies, such that either most factories were directed to be either shut down or operate with a limited workforce. This created massive disruptions in the supply and distribution chain for sanitary napkins at the peak of the lockdown, thus hampering the sales of the products studied in the market. However, as feminine hygiene products are categorized under essential items, their production and sales were soon normalized, thus stabilizing the market studied during the 2020 period.

Major companies present in the market

Procter & Gamble, Kimberly-Clark Corporation, Hengan International Group Company Limited, Edgewell Personal Care Company, Kao Corporation, Johnson & Johnson, Unicharm Corporation, Daio Paper Corporation, Essity Aktiebolag, Ontex, First Quality Enterprises Inc

Considered in this report

• Geography: Global
• Historic year: 2016
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Global Panty Liner market with its value and forecast along with its segments
• Region and Country-wise toy market analysis
• Various divers and challenges
• Ongoing trends and developments
• Five force models
• Top profiled companies
• Strategic recommendation

Countries covered in the report

• North America (US, Canada, Mexico)
• Europe (Germany, UK, Spain, Italy, France, Russia)
• Asia-Pacific (China, Japan, India, Australia)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Qatar, Saudi Arabia, South Africa)

Segment covered in the report

By Product Type

• Sanitary Pad
• Tampons
• Panty Liner
• Menstrual Cup
• Internal Cleansers ,Disposable Razors & Blades

By Type

• Disposable
• Reusable

By Material Type

• Biodegradable
• Non- Biodegradable

By Sales Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Others (Specialty Stores, Hospitals)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual reports of companies, and analyzing the government- generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have verified the details obtained from secondary sources.

Intended audience

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to panty liner products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.


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