North America Yoga Mat Market Size, Share & Industry Trends Analysis Report By Material, By Distribution Channel (Specialty Store, Departmental Store & Hypermarket, and Online Channel), By End User, By Country and Growth Forecast, 2022 - 2028

The North America Yoga Mat Market is expected to witness market growth of 5.2% CAGR during the forecast period (2022-2028).

The most grippy mats are suited for the more vigorous forms of yoga, such as Ashtanga Vinyasa and hot yoga, although they may be less comfortable and show stains more rapidly. For practices like yin yoga, where positions are held for longer periods, more cushioned mats are ideal. Although thinner and lighter, travel mats have less cushioning.

Cotton futon mats are used in some yoga sessions in Scandinavia. They consist of a mattress with pockets of batting, typically cotton, occasionally wool, or a blend of cotton and polyester, and a machine-washable cover. They provide good grip and comfort. However, futons weigh up to 4.7 kg, making them far heavier than comparable mats. Five yoga instructors were questioned by Yoga Journal about their opinions on yoga mats. Although they had quite different brand preferences - some went with the conventional "sticky" kind - they all agreed that mats shouldn't be slippery.

According to a poll conducted by Yoga Alliance and Yoga Journal, there are currently 37 million yoga practitioners in the United States, and this figure is steadily rising. The results also indicate that women participate more actively in yoga than men. Americans spend a lot of money each year on yoga lessons, apparel, and accessories like mats and equipment. Children are included in the number of practitioners together with adults and women. There are several manufacturers of yoga pants in the United States who want to open stores in Canada and Mexico.

The US market dominated the North America Yoga Mat Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $2,866.4 million by 2028. The Canada market is poised to grow at a CAGR of 7.6% during (2022 - 2028). Additionally, The Mexico market is expected to witness a CAGR of 6.7% during (2022 - 2028).

Based on Material, the market is segmented into PVC, Rubber, Thermoplastic Elastomer, Polyurethane, and Cotton/Jute. Based on Distribution Channel, the market is segmented into Specialty Store, Departmental Store & Hypermarket, and Online Channel. Based on End User, the market is segmented into Yoga & Fitness Clubs, Household, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Lululemon Athletica, Inc., Hugger Mugger Company, Inc., Manduka, LLC, Prana (Columbia Sportswear Company), Aurorae, LLC, Ecoyoga Ltd., EuProMed s.r.o., Jade Yoga, and Yaazhtex.

Scope of the Study

Market Segments Covered in the Report:

By Material

• PVC
• Rubber
• Thermoplastic Elastomer
• Polyurethane
• Cotton/Jute

By Distribution Channel

• Specialty Store
• Departmental Store & Hypermarket
• Online Channel

By End User

• Yoga & Fitness Clubs
• Household
• Others

By Country

• US
• Canada
• Mexico
• Rest of North America

Key Market Players

List of Companies Profiled in the Report:

• Adidas AG
• Lululemon Athletica, Inc.
• Hugger Mugger Company, Inc.
• Manduka, LLC
• Prana (Columbia Sportswear Company)
• Aurorae, LLC
• Ecoyoga Ltd.
• EuProMed s.r.o.
• Jade Yoga
• Yaazhtex

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