Migros the biggest supermarket in Switzerland, holds high appeal among both males and females due to its wide range of products and as it is a supermarket, so has a wide appeal across demographics Many shoppers will visit regularly and purchase an item of clothing footwear out of convenience while shopping for their groceries.
Profile of retailer's shopper base, key performance indicators, sales and market shares
Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- Migros' diverse product portfolio allows it to attract middle-aged consumers with low to medium household incomes
- Underwear, nightwear and core basics are at the heart of Migros' apparel proposition
- Migros' sustainability credentials allow it to attract a growing number of eco-conscious consumers
Reasons to Buy
- Gain a comprehensive knowledge on Mirgos' business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in Switzerland
Table of Contents
- Executive Summary
- Migros Retail Shopper Profile
- Swiss clothing & footwear shopper profile
- Where Swiss consumers purchase clothing & footwear
- Retailers used for other categories
- Migros Overview
- Snapshot of proposition
- Key performance metrics
- Global retail sales
- Sales and Market Shares
- Apparel market
- Migros ’ market share
- Top 10 retailers’ market share
- Migros ’ share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Manor
- Zalando
- H&M
- Coop City
- C&A
- Globus
- Department Stores
- Sport 2000
- Deichmann
- Intersport
- Migros
