Profile of retailer's shopper base, key performance indicators, sales and market shares
Scope
- ASOS' convenience and product offer is particularly appealing to Millennial consumers in the UK
- ASOS' front-of-mind appeal and wide product range helped it capitalize on UK apparel spend shifting online
- ASOS' diverse range of own brands allows it to target a wide range of consumers
Reasons to Buy
- Gain a comprehensive knowledge on ASOS's business and develop a competitive advantage
- Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing and footwear segment in the UK
Table of Contents
- Executive Summary
- ASOS Retail Shopper Profile
- UK clothing & footwear shopper profile
- Where UK consumers purchase clothing & footwear products
- Retailers used for other categories
- ASOS Overview
- Snapshot of proposition
- Key performance metrics
- Global sales split
- Sales and Market Shares
- Apparel market
- ASOS' market share
- Top 10 retailers’ market share
- ASOS' share of shoppers
- Top 10 retailers’ market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Next
- Marks & Spencer
- JD Sports
- Primark
- ASDA
- ASOS
- SportsDirect.com
- Amazon
- T.K.Maxx
- John Lewis
