The Europe events management platform market is expected to grow from US$ 10,969.99 million in 2022 to US$ 20,287.95 million by 2028; it is estimated to grow at a CAGR of 10.8% from 2022 to 2028.
Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditures and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, eco-friendly, and cost-efficient alternatives. Factors attributing to the growth of virtual events include rapid urbanization and increased inclination of event companies toward using virtual infrastructure, products, and services. For purposes such as event marketing, event outsourcing & analytics, and content & social media development, huge adoption of virtual events is witnessed among small and large-scale organizations. The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of event management platforms are driving the event management platform market.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe events management platform market . The Europe events management platform market is expected to grow at a good CAGR during the forecast period.
Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditures and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, eco-friendly, and cost-efficient alternatives. Factors attributing to the growth of virtual events include rapid urbanization and increased inclination of event companies toward using virtual infrastructure, products, and services. For purposes such as event marketing, event outsourcing & analytics, and content & social media development, huge adoption of virtual events is witnessed among small and large-scale organizations. The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of event management platforms are driving the event management platform market.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe events management platform market . The Europe events management platform market is expected to grow at a good CAGR during the forecast period.
Europe Events Management Platform Market Segmentation
The Europe events management platform market is segmented based on component, deployment, application, end user, and country.- Based on component, the market is segmented into hardware, software, and services. The services segment dominated the market in 2022 and is expected to be fastest growing during forecast period.
- Based on deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment dominated the market in 2022 and is expected to be fastest growing during forecast period.
- Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment dominated the market in 2022 and is expected to be fastest growing during forecast period.
- Based on end user, the event market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment dominated the market in 2022 and is expected to be fastest growing during forecast period.
- Based on country, the Europe events management platform market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.
Table of Contents
1. Introduction
3. Research Methodology
4. Europe Event Management Platform Market Landscape
5. Europe Event Management Platform Market - Key Market Dynamics
6. Event Management Platform Market - Europe Market Analysis
7. Europe Event Management Platform Market Analysis - By Component
8. Europe Event Management Platform Market Analysis - By Deployment
9. Europe Event Management Platform Market Analysis - By Application
10. Europe Event Management Platform Market Analysis - By End User
11. Europe Event Management Platform Market - Country Analysis
12. Industry Landscape
13. Company Profiles
14. Appendix
Companies Mentioned
- ACTIVE Network, LLC
- Aventri, Inc.
- BigMarker
- Bizzabo
- Swapcard
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 141 |
| Published | September 2022 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 10969.99 Million |
| Forecasted Market Value ( USD | $ 20287.95 Million |
| Compound Annual Growth Rate | 10.8% |
| Regions Covered | Europe |
| No. of Companies Mentioned | 5 |
