Mobile value-added services are upgraded services that complement the basic teleservices such as voice calls, and are referred to as supplemental services. Call-related services such as call waiting, call forwarding, voice mail, and other services like email, Short Messaging Services (SMS), Multimedia Messaging Services (MMS), and others are typical examples of value-added services. The global market for mobile value-added services is primarily driven by increasing use of mobile applications and other web-based services. According to mobile value-added services market analysis, the mobile value-added services are a significant source of revenue for telecom companies.
There are no official norms or regulations governing the privacy of client data for mobile value-added services. Additionally, the user's ability to use mobile value-added services could be limited by the lack of openness around data protection, consumer rights, and regulatory obligations. This aspect is predicted to limit growth of the global mobile value-added services market trend.
The global mobile value-added services market share is expected to grow as mobile users rise. This is due to the fact that mobile devices are now an integral part of everyone's lives and may be utilized to deliver a variety of mobile value-added services. The opportunities for mobile value-added service providers have greatly improved with the arrival of technologies such as 4G and 5G. Additionally, the recent growth of mobile and Internet services has accelerated digitalization of remote operations and is projected to open up a lot of opportunities for value-added services. It is possible to deliver a range of services rapidly, securely, and economically by leveraging Internet and mobile penetration. Mobile phones have thus evolved into the perfect platform for delivering a variety of value-added services. These factors are anticipated to boost mobile value-added services market demand in forecasted time period.
The COVID-19 pandemic brought several uncertainties leading to severe economic losses as various businesses across the world were on a standstill. During and after the COVID-19 timeframe, the impact on mobile value-added services market has been favorably benefited. The COVID-19 problem resulted in a major shift in consumer behavior towards online interactions and away from in-person interactions and public places. The shift in the healthcare sector is even more pronounced as telemedicine use rises. For instance, in May 2021, the Bharti Airtel took a new initiative to roll out digital tool for its users to help find out information regarding to COIVD-19 medicine, oxygen supply, hospital beds, and testing center through their app Airtel Thanks for its users. Similar other initiatives are projected to relieve the market of the difficulties faced during the pandemic. These factors are anticipated to fuel the growth of mobile value-added services market size.
The key players profiled in this report Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile value-added services market analysis from 2021 to 2030 to identify the prevailing mobile value-added services market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the mobile value-added services market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global mobile value-added services market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Solution
- Short Messaging Service (SMS)
- Multimedia Messaging Service (MMS)
- Location Based Services
- Mobile Email IM
- Mobile Money
- Mobile Advertising
- Mobile Infotainment
- Others
By End-User
- SMB
- Large Enterprises
By Vertical
- Media and Entertainment
- Healthcare
- Education
- Retail
- Government
- Telecom and IT
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- U.K.
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Saudi Arabia
- UAE
- South Africa
- Rest of LAMEA
Key Market Players
- Mozat Pte Ltd
- Apple Inc.
- Vodafone Group plc
- Samsung Electronics Co. Ltd.
- Reliance Industries Ltd.
- Huawei Investment & Holding Co. Ltd.
- OnMobile Global Limited
- Comviva Technologies
- Alphabet Inc.
- One97 Communications
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Table of Contents
Executive Summary
According to the report, titled, “Mobile Value-Added Services Market," the mobile value-added services market was valued at $658.5 billion in 2021, and is estimated to reach $2 billion by 2030, growing at a CAGR of 14.2% from 2022 to 2030.In the telecom sector, value-added services are referred to as non-core services. Mobile Value-added Services (MVAS), is a term used in telecommunications to describe digital services introduced to mobile phone networks other than voice services offered by content providers or through joint ventures with them. MVAS are available and are not included in the basic voice offers. These services are employed as a strategy for differentiation and allow mobile devices to be used independently by the end-user operators to create a new source of income, which is a major factor estimated to drive the mobile value-added services market demand in the upcoming years. According to mobile value-added services market analysis, the mobile value-added services are constantly evolving with the introduction of new mobile applications beyond the basic services, such as social media applications, Over-the-top (OTT) platform services, mobile banking, and others.
However, the mobile value-added services market still faces significant obstacles such as biased revenue share model where revenue is shared with different contributors, which is a serious challenge for the telecom industry to share revenue as this sector does not produce any content. Also, lack of technical capability and security of customers’ data are the major restraining factors which are anticipated to hamper mobile value-added services market growth.
The massive rise in mobile user base and high mobile phone usage is anticipated to increase mobile value-added services market opportunity. This is because of mobile phones are also heavily used for entertainment on the go. For instance, watching movies, playing games, watching news, cricket scores, money transfer, and others. Another significant driver for mobile value-added services is the rollout of 4G and 5G network services because it necessitates the deployment of new services that will draw more users to the operator. With the rollout of new technology innovation in field of telecommunication sector, content providers are now focusing on supplying fresh, interesting material that draws customers, and provides better customer service. These factors are anticipated to boost the mobile value-added services market size in the upcoming years.
The global mobile value-added services market share is segmented based on solution, end-user, vertical type, and region. By solution, it is classified into Short Messaging Services (SMS), Multimedia Messaging Services (MMS), location based services, mobile email & instant messaging, mobile money, mobile advertising, mobile infotainment, and others. By end-user, it is classified into small & medium enterprise and large enterprise. By vertical type, it is classified into media & entertainment, healthcare, education, retail, government, telecom & IT, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the mobile value-added services industry report include Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication.
The report offers a comprehensive analysis of the global mobile value-added services market forecast trends by thoroughly studying different aspects of the market including major segments, market statistics, market dynamics, regional market outlook, investment opportunities, and top players working towards growth of the market. The report also sheds light on the present scenario and upcoming trends & developments that are contributing to growth of the market. Moreover, restraints and challenges that hold power to obstruct the market growth are also profiled in the report along with the Porter’s five forces analysis of the market to elucidate factors such as competitive landscape, bargaining power of buyers and suppliers, threats of new players, and emergence of substitutes in the market.
Impact of COVID-19 on the Global Mobile Value-added Services Industry
- ü During the COVID-19 pandemic, governments of various countries-imposed restrictions such as social distancing due to which the healthcare professionals were facing issues but with the help of mobile value-added services healthcare professionals were able to provide medical consultation by using value-added services to evaluate and treat patients
ü It also helps the government and health authorities to provide the update regarding the norms and precautions to be taken by the people to protect themselves from COVID-19 during the pandemic period
Key Findings of the Study
- Based on solution, the Short Messaging Service (SMS) sub-segment emerged as the global leader in 2021 and the mobile money sub-segment is anticipated to be the fastest growing sub-segment during the forecast period
- Based on end-user, the large enterprises sub-segment emerged as the global leader in 2021 and the small & medium enterprises sub-segment is predicted to show the fastest growth in the upcoming years
- Based on vertical type, the government sub-segment emerged as the global leader in 2021 and the telecom & IT sub-segment is predicted to show the fastest growth in the upcoming years
- Based on region, the Asia-Pacific market registered the highest market share in 2021 and European market is predicted to show the fastest growth in the upcoming years
Companies Mentioned
- Mozat Pte Ltd
- Apple Inc.
- Vodafone Group plc
- Samsung Electronics Co. Ltd.
- Reliance Industries Ltd.
- Huawei Investment & Holding Co. Ltd.
- Onmobile Global Limited
- Comviva Technologies
- Alphabet Inc.
- One97 Communications
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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