Italy Plant-based Milk Market Overview, 2027

Milk is traditionally a part of various cultures. Recently, its importance has been declining due to health concerns about hormonal changes, allergens, and nutrient quality. This has led to a change in consumer habits towards plant-based dairy products, which are rich sources of vitamins, proteins, fats, and carbohydrates. The younger population is increasingly becoming lactose intolerant due to changes in lifestyle and diet, further supported by the vegan diet trend, which led to increased acceptance of plant-based milk. Concerns about animal welfare and cruelty, as well as the impact on the environment, are increasing the demand for plant-based milk. Lack of consumer awareness about the use of plant-based milk among the rural population further hampers growth. Other factors, such as extensive promotional activities by celebrities and athletes to encourage the consumption of vegetarian products in order to maintain a healthy lifestyle and the ease of product availability via proliferating online retail channels, are expected to drive the market even further. However, the price sensitivity of plant-based milk is one of the restraints on the market during the forecast years.

According to the research report Italy Plant-Based Milk Market Overview, 2027 the plant-based milk market is expected to grow significantly during the forecast period. In terms of the type of milk, soy milk has the biggest market share due to it being the oldest plant-based milk, being widely available, and also due to its high nutritional value. Almond milk has the second largest share, and it is continuously increasing due to soy milk’s allergic properties. During the forecast period, oat milk is expected to grow at a significant rate due to the fact that it is a rich source of nutrients and free from dairy allergens and other additives that cause adverse effects on the human body. Besides, oats have a cholesterol-lowering property, which has been scientifically proven. In terms of milk formulation, there are two types: plain milk and flavor milk. Flavored plant milk comes in varied flavors like Chocolate, Strawberry, Vanilla, Coffee, Hazelnut, Mocha, Berry, Banana, Coconut, and others. Chocolate and strawberry have the highest market shares among other flavors due to their increasing popularity among young consumers. During the forecast period, other flavors like coffee, mocha, and coco will grow at a significant rate due to continuous innovation. Supermarkets and convenience stores have the highest market shares. During the forecast period, the online channel is expected to grow at a rate higher than any other sales channel due to many factors such as discounts, offers, convenience, time-saving, etc. Due to this, leading supermarket chains have their own online shopping apps.

People's lack of awareness about plant-based beverages and concerns about beverage additives will limit the growth of the plant-based milk market during the forecast period. However, it may pose a threat to the growth of the plant-based milk market.

Covid-19

COVID-19 continues to be a significant challenge for all businesses worldwide. The pandemic has resulted in a sudden increase in the Country’s plant-based food and beverage products. The demand for plant-based milk is surging as suspicion grows over possible links between wild animal-based products. The pandemic is now seen as a boon for plant-based products as consumers switch to healthy eating habits.

In addition to being a good source of protein, it offers a variety of flavors. As a result, most food companies have changed their marketing and manufacturing strategies to promote them more than other traditional health foods.

Considered in this report:

• Geography: Italy
• Base year: 2021
• Estimated year: 2022
• Forecast year: 2027

Aspects covered in this report

• Italy Plant-based milk market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type of milk:

• Soy milk
• Almond milk
• Coconut milk
• Rice milk
• Oat milk
• Other milk (Cashew, hazelnut, other)

Type of milk by formulation:

• Plain milk
• Flavored milk

Type of milk by flavors:

• Chocolate
• Vanilla
• Strawberry
• Berry
• Hazelnut
• Others (Coffee, coconut, mocha)

By Sales Channel in the report:

• Supermarkets
• Convenience stores
• Online
• Others (Airports, Gas stations, Health Shops)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Plant Based Milk Industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.