Italy Cards and Payments: Opportunities and Risks to 2027

The analyst's ‘Italy Cards and Payments: Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Italian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits and cheques during the review-period (2019-23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e-27). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The analyst's ‘Italy Cards & Payments: Opportunities and Risks to 2027' report provides top-level market analysis, information and insights into the Italian cards and payments industry, including :

• Current and forecast values for each market in the Italian cards and payments industry, including debit, credit, and charge cards
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits and cheques . It also, includes an overview of the country's key alternative payment instruments.
• E-commerce market analysis.
• Analysis of various market drivers and regulations governing the Italian cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of the Italan cards and payments industry

Scope

• The advent of digital-only banks is driving competition in the banking space, thus boosting debit card holding. In June 2023, Intesa Sanpaolo unveiled its digital-only subsidiary Isybank, offering a range of banking products and services. This includes Light, Smart, and Prime accounts that come with a debit card. A metal Mastercard debit card is also available to Prime account holders. Among Isybank’s target audience is the 4 million Intesa Sanpaolo customers who do not prefer visiting branches and mainly use the bank’s online and mobile services to conduct their banking activities.
• Contactless card usage is set to rise further amid growing adoption of contactless technology in the public transport sector. In June 2023, smart mobility technology solutions provider Conduent Transportation partnered with Azienda Transporti Verona to launch contactless payments across 540 public buses public in the city of Verona, enabling commuters to make contactless payments using payment cards, digital wallets, and wearable devices.
• The growing preference for online shopping is encouraging retailers to enter the ecommerce space. In May 2023, British TV network Sky Sports partnered with US online sports retailer Fanatics to sell licensed sporting apparel and products from organizations such as the Premier League and Formula 1. These items are available for purchase online and can be shipped to various markets, including Italy. Meanwhile, in October 2023, Amazon announced plans to launch its ultra-fast drone delivery service, dubbed Prime Air, in three countries (including Italy) in 2024.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Italian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Italian cards and payments industry.
• Assess the competitive dynamics in the Italian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Italy.
• Gain insights into key regulations governing the Italian cards and payments industry.