The global savory snacks sector recorded value sales of $176,983 million in 2021. The Eastern European savory snacks sector was the smallest market, globally, valued at $7,867.1 million in 2021 and is forecast to reach $9,354.2 million in 2026, at a CAGR of 3.5% which is lower than the CAGR of the global savory snacks sector (5.3%), over 2021-26 (forecast period). Potato chips was the largest category, accounting for $3,118.4 million of sales (39.6% of the overall savory snacks sector) in Eastern Europe, in 2021 and is expected to reach $3,704.7 million in 2026, registering a CAGR of 3.5%. The overall savory snacks sector in the Eastern European region is fragmented, with the top five companies-Intersnack Group GmbH & Co. KG, PepsiCo, Inc., The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Tadim Gida, and The Kellogg Company- accounting for 15.1% of overall sales in 2021. Private label products held a 3.9% value share in the overall savory snacks sector, with presence in all categories in 2021.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European savory snacks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European savory snacks sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European savory snacks sector, analyzing data from 20 countries in the region. It includes analysis on the following:
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries' Analysis: Indicates changing share of value consumption of various savory snacks by category across high-potential countries in Eastern European region. It also provides risk-reward analysis of four countries across Eastern European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling savory snacks manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in Eastern European region, besides analyzing the growth of private label in the region
- Health & Wellness Analysis: Provides insights on health & wellness products in terms of value and percentage share 2016-21. The analysis includes key health & wellness attributes and consumer benefits driving the sales of the savory snacks sector in 2021. It also covers the market share of leading companies offering savory snacks with health and wellness attributes in the same year
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern European savory snacks sector in 2021. It covers six distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, “dollar stores', variety stores & general merchandise retailers, cash & carries & warehouse clubs, vending machines, and others
- Packaging Analysis: The report provides percentage share (in 2021) and growth analysis (during 2016-21) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of savory snacks
- Challenges and Future Outlook: Provides the challenges and outlook pertaining to Eastern European savory snacks sector
Reasons to Buy
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates
Table of Contents
- Executive Summary
Part 1: Market Environment
Part 2: High-Potential Countries' Analysis
Part 3: Country Deep Dive
Part 4: Success Stories
Part 5: Competitive Environment
Part 6: Health & Wellness Analysis
Part 7: Distribution Analysis
Part 8: Packaging Analysis
Part 9: Challenges and Future Outlook
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Intersnack Group GmbH & Co. KG
- PepsiCo Inc.
- The Lorenz Bahlsen Snack-World Gmbh & Co Kg
- Tadim Gida
- The Kellogg Company