For the market analysis, the outbound MICE market is segmented into event type and region. By event type, it is segregated into meeting, incentive, convention, and exhibition. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, Spain, France, Italy, and Rest of Europe), Asia-Pacific (China, India, Singapore, Australia, Japan, Malaysia, South Korea, Hong Kong, and Rest of AsiaPacific), and LAMEA (Latin America, Middle East, and Africa).
Region wise, LAMEA has gained considerable share in outbound MICE market and is expected grow at highest CAGR. New MICE locations are emerging, and they might even become more prominent than before as the MICE market looks more and more for distinctive and unforgettable experiences. Outbound MICE tourism is becoming more and more important to nations in Latin America and Africa. A nation like Egypt has been developing its infrastructure and is experiencing an increase in MICE tourism. Thereby growth in infrastructural development, better airline connections, decreasing rate of terror attacks, and surge in foreign direct investment in emerging countries of Latin America and Africa are likely to supplement the growth for the outbound MICE market during the forecast period.
The major players operating in the market are 360 Destination Group, Access Destination Services, ATPI LTD., BCD GROUP (BCD MEETINGS & EVENTS), BI Worldwide, Carlson Wagonlit Travel (CWT Meetings & Events), CIEVENTS, Conference Care Ltd., Creative Group, Inc., CSI DMC, IBTM, ITA Group, MARITZ, Meetings & Incentives Worldwide, Inc., ONE10, LLC, The Freeman Company, and The Interpublic Group of Companies, Inc.
Key Benefits For Stakeholders
This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the outbound mice market analysis from 2021 to 2031 to identify the prevailing outbound mice market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the outbound mice market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global outbound mice market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Event Type
- Meetings
- Incentives
- Conventions
- Exhibitions
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- Spain
- France
- Italy
- Rest Of Europe
- Asia-Pacific
- China
- India
- Singapore
- Australia
- Japan
- Malaysia
- South Korea
- Hong Kong
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- 360 Destination Group
- Access Destination Services
- ATPI LTD.
- BCD GROUP (BCD MEETINGS & EVENTS)
- BI Worldwide
- Carlson Wagonlit Travel (CWT Meetings & Events)
- CIEVENTS
- Conference Care Ltd.
- Creative Group, Inc.
- CSI DMC
- IBTM
- ITA Group
- MARITZ
- Meetings & Incentives Worldwide, Inc.
- ONE10, LLC
- The Freeman Company
- The Interpublic Group of Companies, Inc.
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: OUTBOUND MICE MARKET, BY EVENT TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2 Meetings
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Incentives
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.4 Conventions
4.4.1 Key market trends, growth factors and opportunities
4.4.2 Market size and forecast, by region
4.4.3 Market analysis by country
4.5 Exhibitions
4.5.1 Key market trends, growth factors and opportunities
4.5.2 Market size and forecast, by region
4.5.3 Market analysis by country
CHAPTER 5: OUTBOUND MICE MARKET, BY REGION
5.1 Overview
5.1.1 Market size and forecast
5.2 North America
5.2.1 Key trends and opportunities
5.2.2 North America Market size and forecast, by Event Type
5.2.3 North America Market size and forecast, by country
5.2.3.1 U.S.
5.2.3.1.1 Market size and forecast, by Event Type
5.2.3.2 Canada
5.2.3.2.1 Market size and forecast, by Event Type
5.2.3.3 Mexico
5.2.3.3.1 Market size and forecast, by Event Type
5.3 Europe
5.3.1 Key trends and opportunities
5.3.2 Europe Market size and forecast, by Event Type
5.3.3 Europe Market size and forecast, by country
5.3.3.1 Germany
5.3.3.1.1 Market size and forecast, by Event Type
5.3.3.2 UK
5.3.3.2.1 Market size and forecast, by Event Type
5.3.3.3 Spain
5.3.3.3.1 Market size and forecast, by Event Type
5.3.3.4 France
5.3.3.4.1 Market size and forecast, by Event Type
5.3.3.5 Italy
5.3.3.5.1 Market size and forecast, by Event Type
5.3.3.6 Rest of Europe
5.3.3.6.1 Market size and forecast, by Event Type
5.4 Asia-Pacific
5.4.1 Key trends and opportunities
5.4.2 Asia-Pacific Market size and forecast, by Event Type
5.4.3 Asia-Pacific Market size and forecast, by country
5.4.3.1 China
5.4.3.1.1 Market size and forecast, by Event Type
5.4.3.2 India
5.4.3.2.1 Market size and forecast, by Event Type
5.4.3.3 Singapore
5.4.3.3.1 Market size and forecast, by Event Type
5.4.3.4 Australia
5.4.3.4.1 Market size and forecast, by Event Type
5.4.3.5 Japan
5.4.3.5.1 Market size and forecast, by Event Type
5.4.3.6 Malaysia
5.4.3.6.1 Market size and forecast, by Event Type
5.4.3.7 South Korea
5.4.3.7.1 Market size and forecast, by Event Type
5.4.3.8 Hong Kong
5.4.3.8.1 Market size and forecast, by Event Type
5.4.3.9 Rest of Asia-Pacific
5.4.3.9.1 Market size and forecast, by Event Type
5.5 LAMEA
5.5.1 Key trends and opportunities
5.5.2 LAMEA Market size and forecast, by Event Type
5.5.3 LAMEA Market size and forecast, by country
5.5.3.1 Latin America
5.5.3.1.1 Market size and forecast, by Event Type
5.5.3.2 Middle East
5.5.3.2.1 Market size and forecast, by Event Type
5.5.3.3 Africa
5.5.3.3.1 Market size and forecast, by Event Type
CHAPTER 6: COMPANY LANDSCAPE
6.1. Introduction
6.2. Top winning strategies
6.3. Product Mapping of Top 10 Player
6.4. Competitive Dashboard
6.5. Competitive Heatmap
6.6. Key developments
CHAPTER 7: COMPANY PROFILES
7.1 360 Destination Group
7.1.1 Company overview
7.1.2 Company snapshot
7.1.3 Operating business segments
7.1.4 Product portfolio
7.1.5 Business performance
7.1.6 Key strategic moves and developments
7.2 Access Destination Services
7.2.1 Company overview
7.2.2 Company snapshot
7.2.3 Operating business segments
7.2.4 Product portfolio
7.2.5 Business performance
7.2.6 Key strategic moves and developments
7.3 ATPI LTD.
7.3.1 Company overview
7.3.2 Company snapshot
7.3.3 Operating business segments
7.3.4 Product portfolio
7.3.5 Business performance
7.3.6 Key strategic moves and developments
7.4 BCD GROUP (BCD MEETINGS & EVENTS)
7.4.1 Company overview
7.4.2 Company snapshot
7.4.3 Operating business segments
7.4.4 Product portfolio
7.4.5 Business performance
7.4.6 Key strategic moves and developments
7.5 BI Worldwide
7.5.1 Company overview
7.5.2 Company snapshot
7.5.3 Operating business segments
7.5.4 Product portfolio
7.5.5 Business performance
7.5.6 Key strategic moves and developments
7.6 Carlson Wagonlit Travel (CWT Meetings & Events)
7.6.1 Company overview
7.6.2 Company snapshot
7.6.3 Operating business segments
7.6.4 Product portfolio
7.6.5 Business performance
7.6.6 Key strategic moves and developments
7.7 CIEVENTS
7.7.1 Company overview
7.7.2 Company snapshot
7.7.3 Operating business segments
7.7.4 Product portfolio
7.7.5 Business performance
7.7.6 Key strategic moves and developments
7.8 Conference Care Ltd.
7.8.1 Company overview
7.8.2 Company snapshot
7.8.3 Operating business segments
7.8.4 Product portfolio
7.8.5 Business performance
7.8.6 Key strategic moves and developments
7.9 Creative Group, Inc.
7.9.1 Company overview
7.9.2 Company snapshot
7.9.3 Operating business segments
7.9.4 Product portfolio
7.9.5 Business performance
7.9.6 Key strategic moves and developments
7.10 CSI DMC
7.10.1 Company overview
7.10.2 Company snapshot
7.10.3 Operating business segments
7.10.4 Product portfolio
7.10.5 Business performance
7.10.6 Key strategic moves and developments
7.11 IBTM
7.11.1 Company overview
7.11.2 Company snapshot
7.11.3 Operating business segments
7.11.4 Product portfolio
7.11.5 Business performance
7.11.6 Key strategic moves and developments
7.12 ITA Group
7.12.1 Company overview
7.12.2 Company snapshot
7.12.3 Operating business segments
7.12.4 Product portfolio
7.12.5 Business performance
7.12.6 Key strategic moves and developments
7.13 MARITZ
7.13.1 Company overview
7.13.2 Company snapshot
7.13.3 Operating business segments
7.13.4 Product portfolio
7.13.5 Business performance
7.13.6 Key strategic moves and developments
7.14 Meetings & Incentives Worldwide, Inc.
7.14.1 Company overview
7.14.2 Company snapshot
7.14.3 Operating business segments
7.14.4 Product portfolio
7.14.5 Business performance
7.14.6 Key strategic moves and developments
7.15 ONE10, LLC
7.15.1 Company overview
7.15.2 Company snapshot
7.15.3 Operating business segments
7.15.4 Product portfolio
7.15.5 Business performance
7.15.6 Key strategic moves and developments
7.16 The Freeman Company
7.16.1 Company overview
7.16.2 Company snapshot
7.16.3 Operating business segments
7.16.4 Product portfolio
7.16.5 Business performance
7.16.6 Key strategic moves and developments
7.17 The Interpublic Group of Companies, Inc.
7.17.1 Company overview
7.17.2 Company snapshot
7.17.3 Operating business segments
7.17.4 Product portfolio
7.17.5 Business performance
7.17.6 Key strategic moves and developments
List of Tables
Table 1. Global Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 2. Outbound Mice Market, for Meetings, by Region, 2021-2031 ($Billion)
Table 3. Outbound Mice Market for Meetings, by Country, 2021-2031 ($Billion)
Table 4. Outbound Mice Market, for Incentives, by Region, 2021-2031 ($Billion)
Table 5. Outbound Mice Market for Incentives, by Country, 2021-2031 ($Billion)
Table 6. Outbound Mice Market, for Conventions, by Region, 2021-2031 ($Billion)
Table 7. Outbound Mice Market for Conventions, by Country, 2021-2031 ($Billion)
Table 8. Outbound Mice Market, for Exhibitions, by Region, 2021-2031 ($Billion)
Table 9. Outbound Mice Market for Exhibitions, by Country, 2021-2031 ($Billion)
Table 10. Outbound Mice Market, by Region, 2021-2031 ($Billion)
Table 11. North America Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 12. North America Outbound Mice Market, by Country, 2021-2031 ($Billion)
Table 13. U.S. Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 14. Canada Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 15. Mexico Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 16. Europe Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 17. Europe Outbound Mice Market, by Country, 2021-2031 ($Billion)
Table 18. Germany Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 19. UK Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 20. Spain Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 21. France Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 22. Italy Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 23. Rest of Europe Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 24. Asia-Pacific Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 25. Asia-Pacific Outbound Mice Market, by Country, 2021-2031 ($Billion)
Table 26. China Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 27. India Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 28. Singapore Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 29. Australia Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 30. Japan Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 31. Malaysia Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 32. South Korea Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 33. Hong Kong Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 34. Rest of Asia-Pacific Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 35. LAMEA Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 36. LAMEA Outbound Mice Market, by Country, 2021-2031 ($Billion)
Table 37. Latin America Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 38. Middle East Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 39. Africa Outbound Mice Market, by Event Type, 2021-2031 ($Billion)
Table 40. 360 Destination Group: Company Snapshot
Table 41. 360 Destination Group: Operating Segments
Table 42. 360 Destination Group: Product Portfolio
Table 43. 360 Destination Group: Net Sales
Table 44. 360 Destination Group: Key Strategies
Table 45. Access Destination Services: Company Snapshot
Table 46. Access Destination Services: Operating Segments
Table 47. Access Destination Services: Product Portfolio
Table 48. Access Destination Services: Net Sales
Table 49. Access Destination Services: Key Strategies
Table 50. Atpi Ltd.: Company Snapshot
Table 51. Atpi Ltd.: Operating Segments
Table 52. Atpi Ltd.: Product Portfolio
Table 53. Atpi Ltd.: Net Sales
Table 54. Atpi Ltd.: Key Strategies
Table 55. Bcd Group (Bcd Meetings & Events): Company Snapshot
Table 56. Bcd Group (Bcd Meetings & Events): Operating Segments
Table 57. Bcd Group (Bcd Meetings & Events): Product Portfolio
Table 58. Bcd Group (Bcd Meetings & Events): Net Sales
Table 59. Bcd Group (Bcd Meetings & Events): Key Strategies
Table 60. Bi Worldwide: Company Snapshot
Table 61. Bi Worldwide: Operating Segments
Table 62. Bi Worldwide: Product Portfolio
Table 63. Bi Worldwide: Net Sales
Table 64. Bi Worldwide: Key Strategies
Table 65. Carlson Wagonlit Travel (Cwt Meetings & Events): Company Snapshot
Table 66. Carlson Wagonlit Travel (Cwt Meetings & Events): Operating Segments
Table 67. Carlson Wagonlit Travel (Cwt Meetings & Events): Product Portfolio
Table 68. Carlson Wagonlit Travel (Cwt Meetings & Events): Net Sales
Table 69. Carlson Wagonlit Travel (Cwt Meetings & Events): Key Strategies
Table 70. Cievents: Company Snapshot
Table 71. Cievents: Operating Segments
Table 72. Cievents: Product Portfolio
Table 73. Cievents: Net Sales
Table 74. Cievents: Key Strategies
Table 75. Conference Care Ltd.: Company Snapshot
Table 76. Conference Care Ltd.: Operating Segments
Table 77. Conference Care Ltd.: Product Portfolio
Table 78. Conference Care Ltd.: Net Sales
Table 79. Conference Care Ltd.: Key Strategies
Table 80. Creative Group, Inc.: Company Snapshot
Table 81. Creative Group, Inc.: Operating Segments
Table 82. Creative Group, Inc.: Product Portfolio
Table 83. Creative Group, Inc.: Net Sales
Table 84. Creative Group, Inc.: Key Strategies
Table 85. Csi Dmc: Company Snapshot
Table 86. Csi Dmc: Operating Segments
Table 87. Csi Dmc: Product Portfolio
Table 88. Csi Dmc: Net Sales
Table 89. Csi Dmc: Key Strategies
Table 90. Ibtm: Company Snapshot
Table 91. Ibtm: Operating Segments
Table 92. Ibtm: Product Portfolio
Table 93. Ibtm: Net Sales
Table 94. Ibtm: Key Strategies
Table 95. Ita Group: Company Snapshot
Table 96. Ita Group: Operating Segments
Table 97. Ita Group: Product Portfolio
Table 98. Ita Group: Net Sales
Table 99. Ita Group: Key Strategies
Table 100. Maritz: Company Snapshot
Table 101. Maritz: Operating Segments
Table 102. Maritz: Product Portfolio
Table 103. Maritz: Net Sales
Table 104. Maritz: Key Strategies
Table 105. Meetings & Incentives Worldwide, Inc.: Company Snapshot
Table 106. Meetings & Incentives Worldwide, Inc.: Operating Segments
Table 107. Meetings & Incentives Worldwide, Inc.: Product Portfolio
Table 108. Meetings & Incentives Worldwide, Inc.: Net Sales
Table 109. Meetings & Incentives Worldwide, Inc.: Key Strategies
Table 110. One10, LLC: Company Snapshot
Table 111. One10, LLC: Operating Segments
Table 112. One10, LLC: Product Portfolio
Table 113. One10, LLC: Net Sales
Table 114. One10, LLC: Key Strategies
Table 115. the Freeman Company: Company Snapshot
Table 116. the Freeman Company: Operating Segments
Table 117. the Freeman Company: Product Portfolio
Table 118. the Freeman Company: Net Sales
Table 119. the Freeman Company: Key Strategies
Table 120. the Interpublic Group of Companies, Inc.: Company Snapshot
Table 121. the Interpublic Group of Companies, Inc.: Operating Segments
Table 122. the Interpublic Group of Companies, Inc.: Product Portfolio
Table 123. the Interpublic Group of Companies, Inc.: Net Sales
Table 124. the Interpublic Group of Companies, Inc.: Key Strategies
List of Figures
Figure 1. Outbound Mice Market Segmentation
Figure 2. Outbound Mice Market, 2021-2031
Figure 3. Outbound Mice Market, 2021-2031
Figure 4. Top Investment Pockets, by Region
Figure 5. Porter Five-1
Figure 6. Porter Five-2
Figure 7. Porter Five-3
Figure 8. Porter Five-4
Figure 9. Porter Five-5
Figure 10. Top Player Positioning
Figure 11. Outbound Mice Mark.:Drivers, Restraints and Opportunities
Figure 12. Outbound Mice Market, By Event Type, 2021(%)
Figure 13. Comparative Share Analysis of Meetings Outbound Mice Market, 2021-2031(%)
Figure 14. Comparative Share Analysis of Incentives Outbound Mice Market, 2021-2031(%)
Figure 15. Comparative Share Analysis of Conventions Outbound Mice Market, 2021-2031(%)
Figure 16. Comparative Share Analysis of Exhibitions Outbound Mice Market, 2021-2031(%)
Figure 17. Outbound Mice Market by Region, 2021
Figure 18. U.S. Outbound Mice Market, 2021-2031($Billion)
Figure 19. Canada Outbound Mice Market, 2021-2031($Billion)
Figure 20. Mexico Outbound Mice Market, 2021-2031($Billion)
Figure 21. Germany Outbound Mice Market, 2021-2031($Billion)
Figure 22. Uk Outbound Mice Market, 2021-2031($Billion)
Figure 23. Spain Outbound Mice Market, 2021-2031($Billion)
Figure 24. France Outbound Mice Market, 2021-2031($Billion)
Figure 25. Italy Outbound Mice Market, 2021-2031($Billion)
Figure 26. Rest of Europe Outbound Mice Market, 2021-2031($Billion)
Figure 27. China Outbound Mice Market, 2021-2031($Billion)
Figure 28. India Outbound Mice Market, 2021-2031($Billion)
Figure 29. Singapore Outbound Mice Market, 2021-2031($Billion)
Figure 30. Australia Outbound Mice Market, 2021-2031($Billion)
Figure 31. Japan Outbound Mice Market, 2021-2031($Billion)
Figure 32. Malaysia Outbound Mice Market, 2021-2031($Billion)
Figure 33. South Korea Outbound Mice Market, 2021-2031($Billion)
Figure 34. Hong Kong Outbound Mice Market, 2021-2031($Billion)
Figure 35. Rest of Asia-Pacific Outbound Mice Market, 2021-2031($Billion)
Figure 36. Latin America Outbound Mice Market, 2021-2031($Billion)
Figure 37. Middle East Outbound Mice Market, 2021-2031($Billion)
Figure 38. Africa Outbound Mice Market, 2021-2031($Billion)
Figure 39. Top Winning Strategies, by Year
Figure 40. Top Winning Strategies, by Development
Figure 41. Top Winning Strategies, by Company
Figure 42. Product Mapping of Top 10 Players
Figure 43. Competitive Dashboard
Figure 44. Competitive Heatmap of Top 10 Key Players
Figure 45. 360 Destination Grou.: Net Sales, ($Billion)
Figure 46. Access Destination Service.: Net Sales, ($Billion)
Figure 47. Atpi Ltd.: Net Sales, ($Billion)
Figure 48. Bcd Group (Bcd Meetings & Events.: Net Sales, ($Billion)
Figure 49. Bi Worldwid.: Net Sales, ($Billion)
Figure 50. Carlson Wagonlit Travel (Cwt Meetings & Events.: Net Sales, ($Billion)
Figure 51. Cievent.: Net Sales, ($Billion)
Figure 52. Conference Care Ltd.: Net Sales, ($Billion)
Figure 53. Creative Group, Inc.: Net Sales, ($Billion)
Figure 54. Csi Dm.: Net Sales, ($Billion)
Figure 55. Ibt.: Net Sales, ($Billion)
Figure 56. Ita Grou.: Net Sales, ($Billion)
Figure 57. Marit.: Net Sales, ($Billion)
Figure 58. Meetings & Incentives Worldwide, Inc.: Net Sales, ($Billion)
Figure 59. One10, LL.: Net Sales, ($Billion)
Figure 60. The Freeman Compan.: Net Sales, ($Billion)
Figure 61. The Interpublic Group of Companies, Inc.: Net Sales, ($Billion)
Executive Summary
According to the report, “Outbound MICE Market," the outbound mice market was valued at $225.90 billion in 2021, and is estimated to reach $1272.2 billion by 2031, growing at a CAGR of 13.3% from 2022 to 2031.Business tourism has a niche called MICE tourism. However, it is important to use a broad definition when talking about business. In addition, it covers all kinds of organizations, including associations, universities, non-governmental organizations, and public & semi-public agencies. The expansion of the corporate sector, an increase in FDI activity, and the development of small & medium-sized businesses are just a few of the causes supporting the growth of the global outbound mice market. Moreover, the growth of international business travel, global tourism, and an increase in the frequency of mouse events such as meetings around the world have fostered the outbound MICE market growth during the forecast period.
However, governments stopped all domestic and international planes, and the MICE and tourism sectors also imposed travel restrictions to stop the spread of corona virus. Governments had to enact stringent regulations on travel and tourism due to the COVID-19 pandemic in order to stop the virus's spread. This put a stop to MICE (business incentive, conferencing, and exhibition) travel.
For market analysis, the outbound MICE market is segmented into event type and region. By event type, it is segregated into meeting, incentive, convention, and exhibition. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, UK, Spain, France, Italy, and Rest of Europe), Asia-Pacific (China, India, Singapore, Australia, Japan, Malaysia, South Korea, Hong Kong, and Rest of AsiaPacific), and LAMEA (Latin America, Middle East, and Africa).
According to the outbound MICE market trends, on the basis of event type, incentive segment was the significant revenue contributor to the market, with $27.8 billion in 2021, and is estimated grow at a CAGR of 16.1% during the forecast period. Employees are usually rewarded with incentive travel. A non-work-related vacation intended to maintain performance motivation. It is advantageous if a company that offers MICE services is situated in a nation that attracts leisure travelers and has a pleasant climate. The requisite airports, hotels, and airline connections are probably already in place. Thus, above mentioned factors are likley to boost the outbound MICE market demand during forecast period.
They draw incentive travelers to their location. A notable example for such an incentive location is Tanzania. In order to get the best performance from their employees, business owners may be encouraged by a growing economy and the expansion of the service and manufacturing industries to invest in their employees through incentive travel. This is expected to help the outbound MICE market growth during the forecast period.
According to the outbound MICE market opportunities, region wise, Asia-Pacific garnered a significant outbound MICE market share in 2021, and is expected to maintain its market share throughout outbound MICE market forecast period. Asia-Pacific has been gaining significant traction in global outbound market owing various factors such as rise in the manufacturing and service sector, infrastructural development, and free trade agreement between India and other countries. Furthermore, Government is actively taking interest in promoting MICE market in their respective countries by forming ministries and policies. For instance, the tourism policy for Gujarat, introduced by former Chief Minister Vijay Rupani, aims to position the state as the top tourist destination in the nation with a focus on investment and employment possibilities. Gujarat is to become a "MICE" tourism hotspot as a result of the initiative.
In this policy, the government proposed an incentive of $63.01 for the event organizer per foreign participant staying over, up to a maximum of $6,301.16, to encourage international events. The players operating in the global outbound MICE industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market.
The key players profiled in this report are 360 Destination Group, Access Destination Services, ATPI LTD., BCD GROUP (BCD MEETINGS & EVENTS), BI Worldwide, Carlson Wagonlit Travel (CWT Meetings & Events), CIEVENTS, Conference Care Ltd., Creative Group, Inc., CSI DMC, IBTM, ITA Group, MARITZ, Meetings & Incentives Worldwide, Inc., ONE10, LLC, The Freeman Company, and The Interpublic Group of Companies, Inc.
Key Findings of the Study
- The global outbound MICE market size was valued at $225.9 billion in 2021 and is estimated to reach $1,272.2 billion by 2031, registering a CAGR of 13.3% from 2022 to 2031.
- On the basis of event type, the exhibitions segment acquired $17.7 billion in 2021, exhibiting 7.8% of the global market share.
- On the basis of region, China was the most prominent market in Asia-Pacific in 2021, and is projected to reach $138.1 billion by 2031, growing at a CAGR of 19.0% during the forecast period.
Companies Mentioned
- 360 Destination Group
- Access Destination Services
- ATPI LTD.
- BCD GROUP (BCD MEETINGS & EVENTS)
- BI Worldwide
- Carlson Wagonlit Travel (CWT Meetings & Events)
- CIEVENTS
- Conference Care Ltd.
- Creative Group, Inc.
- CSI DMC
- IBTM
- ITA Group
- MARITZ
- Meetings & Incentives Worldwide, Inc.
- ONE10, LLC
- The Freeman Company
- The Interpublic Group of Companies, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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