Profile of retailer's shopper base, key performance indicators, sales and market shares
M&S has traditionally always had the highest appeal among older shoppers, and the publisher found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers. However, its market share declined from 6.9% in 2016 to 5.2% in 2019, and then dropped further to 4.1% in 2020 as it was heavily impacted by store closures throughout lockdowns as it has a high count of physical locations and its older customers were not yet accustomed to shopping online.
M&S has traditionally always had the highest appeal among older shoppers, and the publisher found in its Q3 2021 Consumer Survey that 50.0% of its shoppers in the UK are still over 55, however this figure is likely much lower than in previous years as it has been focusing on gaining wider relevance and attracting younger consumers. However, its market share declined from 6.9% in 2016 to 5.2% in 2019, and then dropped further to 4.1% in 2020 as it was heavily impacted by store closures throughout lockdowns as it has a high count of physical locations and its older customers were not yet accustomed to shopping online.
Scope
- M&S still mainly appeals to older shoppers but is increasing its relevance among the young, Declining UK market share pre pandemic is finally starting to recover, with impressive performance in 2022, M&S is wisely choosing to revamp store estate by closing underperforming locations and transforming remaining sites into its new concept
Reasons to Buy
- Gain a comprehensive knowledge on M&S business and develop a competitive advantage
- Investigate current trends in the clothing &footwear market to identify the best opportunities to exploit
- Analysis of key players in the clothing &footwear market segment in UK
Table of Contents
Executive Summary- M&S Retail Shopper Profile
- UK clothing & footwear shopper profile
- Where UK consumers purchase clothing & footwear
- Retailers used for other categories
- M&S Overview
- Snapshot of proposition
- Key performance metrics
- Global retail sales
- Sales and Market Shares
- UK apparel market
- M&S market share
- Top 10 retailers' market share
- M&S share of shoppers
- Top 10 retailers' market positioning map
- Contacts
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Primark
- Marks & Spencer
- Amazon
- Next
- ASDA
- H&M
- JD Sportst
- T.K.Maxx
- SportsDirect.com
- Matalan
