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Network and Location Analytics Market By Component, By Deployment Model, By Enterprise Size, By Application, By Industry Vertical: Global Opportunity Analysis and Industry Forecast, 2021-2031

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    Report

  • 338 Pages
  • October 2022
  • Region: Global
  • Allied Market Research
  • ID: 5725273
Network analytics is the application of big data principles and tools to the data used to manage and secure data networks. It provides information about network performance and the importance of using networks in an organization. Location analytics is the practice that combines geographic data about assets, transportation, infrastructure, and the environment with data about an organization’s customers and operations. Both analytics help organizations to build complete information as well as analyze location data to reach new markets, customers, and levels of success with the integration of location analytics tools. It provides potential benefits to an organization such as better customer experiences, and more informed decisions in complex scenarios, and helps in effective monitoring and analysis.

The growth of the global network and location analytics market is mainly driven by the proliferation of smartphones and upsurge in usage of GPS-enabled devices. In addition, factors such as the growing usage of spatial data and analytical tools, increasing adoption of networks, and rising adoption of location-based services during the COVID-19 pandemic fuel the growth of the network and location analytics market. However, consent and privacy concerns may hamper the market growth to some extent. On the other hand, the emergence of advanced technologies in the field of GIS, and the integration of AI with location analytics is expected to provide lucrative opportunities for market growth during the forecast period.
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The network and location analytics market is segmented on the basis of component, deployment mode, enterprise size, application, industry vertical, and region. On the basis of component, it is categorized into solution and services. On the basis of deployment model, it is classified on-premise and cloud. On the basis of enterprise size, it is classified into large enterprises and SMEs.

On the basis of application, it is divided into remote monitoring, sales & marketing optimization, asset management, risk management, facility management, and others. On the basis of industry vertical it is categorized into BFSI, retail & consumer goods, healthcare, hospitality, transport & logistic, government, IT & telecom, media and entertainment, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The company profiles of network and location analytics market players included in this report are Google LLC., Microsoft Corporation, IBM, Cisco Systems, Inc., Oracle, SAP SE, Hexagon, ALTERYX, INC., ESRI, SAS Institute Inc.

KEY BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the global network and location analytics market forecast along with the current & future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, & opportunities and their impact analysis on global network and location analytics market trends is provided in the report.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Component

  • Solution
  • Service

By Deployment Model

  • On Premise
  • Cloud

By Enterprise Size

  • Large Enterprises
  • SMEs

By Application

  • Remote Monitoring
  • Sales and Marketing Optimization
  • Asset Management
  • Risk Management
  • Facility Management
  • Others

By Industry Vertical

  • BFSI
  • Retail and consumer goods
  • Healthcare
  • Tourism and Hospitality
  • Transport and Logistic
  • Government and Defence
  • IT and Telecom
  • Media and Entertainment
  • Others

By Region

  • North America
  • U. S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Rest of Asia-Pacific
  • LAMEA
  • Latin America
  • Middle East
  • Africa

Key Market Players

  • IBM CORPORATION
  • Microsoft Corporation
  • SAP SE Inc.
  • Oracle Corporation
  • ESRI
  • SAS Institute, Inc.
  • . Alteryx, Inc.
  • HEXAGON AB
  • Cisco System Inc
  • SAP SE

 

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective

CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market

CHAPTER 4: NETWORK AND LOCATION ANALYTICS MARKET, BY COMPONENT
4.1 Overview
4.1.1 Market size and forecast
4.2 Solution
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Service
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country

CHAPTER 5: NETWORK AND LOCATION ANALYTICS MARKET, BY DEPLOYMENT MODEL
5.1 Overview
5.1.1 Market size and forecast
5.2 On Premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country

CHAPTER 6: NETWORK AND LOCATION ANALYTICS MARKET, BY ENTERPRISE SIZE
6.1 Overview
6.1.1 Market size and forecast
6.2 Large Enterprises
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 SMEs
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country

CHAPTER 7: NETWORK AND LOCATION ANALYTICS MARKET, BY APPLICATION
7.1 Overview
7.1.1 Market size and forecast
7.2 Remote Monitoring
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 Sales and Marketing Optimization
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
7.4 Asset Management
7.4.1 Key market trends, growth factors and opportunities
7.4.2 Market size and forecast, by region
7.4.3 Market analysis by country
7.5 Risk Management
7.5.1 Key market trends, growth factors and opportunities
7.5.2 Market size and forecast, by region
7.5.3 Market analysis by country
7.6 Facility Management
7.6.1 Key market trends, growth factors and opportunities
7.6.2 Market size and forecast, by region
7.6.3 Market analysis by country
7.7 Others
7.7.1 Key market trends, growth factors and opportunities
7.7.2 Market size and forecast, by region
7.7.3 Market analysis by country

CHAPTER 8: NETWORK AND LOCATION ANALYTICS MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 BFSI
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis by country
8.3 Retail and consumer goods
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis by country
8.4 Healthcare
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market analysis by country
8.5 Tourism and Hospitality
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market analysis by country
8.6 Transport and Logistic
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market analysis by country
8.7 Government and Defence
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market analysis by country
8.8 IT and Telecom
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market analysis by country
8.9 Media and Entertainment
8.9.1 Key market trends, growth factors and opportunities
8.9.2 Market size and forecast, by region
8.9.3 Market analysis by country
9.0 Others
9.0.1 Key market trends, growth factors and opportunities
9.0.2 Market size and forecast, by region
9.0.3 Market analysis by country

CHAPTER 9: NETWORK AND LOCATION ANALYTICS MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Component
9.2.3 North America Market size and forecast, by Deployment Model
9.2.4 North America Market size and forecast, by Enterprise Size
9.2.5 North America Market size and forecast, by Application
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U. S.
9.2.7.1.1 Market size and forecast, by Component
9.2.7.1.2 Market size and forecast, by Deployment Model
9.2.7.1.3 Market size and forecast, by Enterprise Size
9.2.7.1.4 Market size and forecast, by Application
9.2.7.1.5 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Market size and forecast, by Component
9.2.7.2.2 Market size and forecast, by Deployment Model
9.2.7.2.3 Market size and forecast, by Enterprise Size
9.2.7.2.4 Market size and forecast, by Application
9.2.7.2.5 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Component
9.3.3 Europe Market size and forecast, by Deployment Model
9.3.4 Europe Market size and forecast, by Enterprise Size
9.3.5 Europe Market size and forecast, by Application
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 UK
9.3.7.1.1 Market size and forecast, by Component
9.3.7.1.2 Market size and forecast, by Deployment Model
9.3.7.1.3 Market size and forecast, by Enterprise Size
9.3.7.1.4 Market size and forecast, by Application
9.3.7.1.5 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Market size and forecast, by Component
9.3.7.2.2 Market size and forecast, by Deployment Model
9.3.7.2.3 Market size and forecast, by Enterprise Size
9.3.7.2.4 Market size and forecast, by Application
9.3.7.2.5 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Market size and forecast, by Component
9.3.7.3.2 Market size and forecast, by Deployment Model
9.3.7.3.3 Market size and forecast, by Enterprise Size
9.3.7.3.4 Market size and forecast, by Application
9.3.7.3.5 Market size and forecast, by Industry Vertical
9.3.7.4 Spain
9.3.7.4.1 Market size and forecast, by Component
9.3.7.4.2 Market size and forecast, by Deployment Model
9.3.7.4.3 Market size and forecast, by Enterprise Size
9.3.7.4.4 Market size and forecast, by Application
9.3.7.4.5 Market size and forecast, by Industry Vertical
9.3.7.5 Italy
9.3.7.5.1 Market size and forecast, by Component
9.3.7.5.2 Market size and forecast, by Deployment Model
9.3.7.5.3 Market size and forecast, by Enterprise Size
9.3.7.5.4 Market size and forecast, by Application
9.3.7.5.5 Market size and forecast, by Industry Vertical
9.3.7.6 Rest of Europe
9.3.7.6.1 Market size and forecast, by Component
9.3.7.6.2 Market size and forecast, by Deployment Model
9.3.7.6.3 Market size and forecast, by Enterprise Size
9.3.7.6.4 Market size and forecast, by Application
9.3.7.6.5 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Component
9.4.3 Asia-Pacific Market size and forecast, by Deployment Model
9.4.4 Asia-Pacific Market size and forecast, by Enterprise Size
9.4.5 Asia-Pacific Market size and forecast, by Application
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Market size and forecast, by Component
9.4.7.1.2 Market size and forecast, by Deployment Model
9.4.7.1.3 Market size and forecast, by Enterprise Size
9.4.7.1.4 Market size and forecast, by Application
9.4.7.1.5 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Market size and forecast, by Component
9.4.7.2.2 Market size and forecast, by Deployment Model
9.4.7.2.3 Market size and forecast, by Enterprise Size
9.4.7.2.4 Market size and forecast, by Application
9.4.7.2.5 Market size and forecast, by Industry Vertical
9.4.7.3 South Korea
9.4.7.3.1 Market size and forecast, by Component
9.4.7.3.2 Market size and forecast, by Deployment Model
9.4.7.3.3 Market size and forecast, by Enterprise Size
9.4.7.3.4 Market size and forecast, by Application
9.4.7.3.5 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Market size and forecast, by Component
9.4.7.4.2 Market size and forecast, by Deployment Model
9.4.7.4.3 Market size and forecast, by Enterprise Size
9.4.7.4.4 Market size and forecast, by Application
9.4.7.4.5 Market size and forecast, by Industry Vertical
9.4.7.5 India
9.4.7.5.1 Market size and forecast, by Component
9.4.7.5.2 Market size and forecast, by Deployment Model
9.4.7.5.3 Market size and forecast, by Enterprise Size
9.4.7.5.4 Market size and forecast, by Application
9.4.7.5.5 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Market size and forecast, by Component
9.4.7.6.2 Market size and forecast, by Deployment Model
9.4.7.6.3 Market size and forecast, by Enterprise Size
9.4.7.6.4 Market size and forecast, by Application
9.4.7.6.5 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Component
9.5.3 LAMEA Market size and forecast, by Deployment Model
9.5.4 LAMEA Market size and forecast, by Enterprise Size
9.5.5 LAMEA Market size and forecast, by Application
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Market size and forecast, by Component
9.5.7.1.2 Market size and forecast, by Deployment Model
9.5.7.1.3 Market size and forecast, by Enterprise Size
9.5.7.1.4 Market size and forecast, by Application
9.5.7.1.5 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Market size and forecast, by Component
9.5.7.2.2 Market size and forecast, by Deployment Model
9.5.7.2.3 Market size and forecast, by Enterprise Size
9.5.7.2.4 Market size and forecast, by Application
9.5.7.2.5 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Market size and forecast, by Component
9.5.7.3.2 Market size and forecast, by Deployment Model
9.5.7.3.3 Market size and forecast, by Enterprise Size
9.5.7.3.4 Market size and forecast, by Application
9.5.7.3.5 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments

CHAPTER 11: COMPANY PROFILES
11.1 IBM CORPORATION
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
11.2 Microsoft Corporation
11.2.1 Company overview
11.2.2 Company snapshot
11.2.3 Operating business segments
11.2.4 Product portfolio
11.2.5 Business performance
11.2.6 Key strategic moves and developments
11.3 SAP SE Inc.
11.3.1 Company overview
11.3.2 Company snapshot
11.3.3 Operating business segments
11.3.4 Product portfolio
11.3.5 Business performance
11.3.6 Key strategic moves and developments
11.4 Oracle Corporation
11.4.1 Company overview
11.4.2 Company snapshot
11.4.3 Operating business segments
11.4.4 Product portfolio
11.4.5 Business performance
11.4.6 Key strategic moves and developments
11.5 ESRI
11.5.1 Company overview
11.5.2 Company snapshot
11.5.3 Operating business segments
11.5.4 Product portfolio
11.5.5 Business performance
11.5.6 Key strategic moves and developments
11.6 SAS Institute, Inc.
11.6.1 Company overview
11.6.2 Company snapshot
11.6.3 Operating business segments
11.6.4 Product portfolio
11.6.5 Business performance
11.6.6 Key strategic moves and developments
11.7 . Alteryx, Inc.
11.7.1 Company overview
11.7.2 Company snapshot
11.7.3 Operating business segments
11.7.4 Product portfolio
11.7.5 Business performance
11.7.6 Key strategic moves and developments
11.8 HEXAGON AB
11.8.1 Company overview
11.8.2 Company snapshot
11.8.3 Operating business segments
11.8.4 Product portfolio
11.8.5 Business performance
11.8.6 Key strategic moves and developments
11.9 Cisco System Inc
11.9.1 Company overview
11.9.2 Company snapshot
11.9.3 Operating business segments
11.9.4 Product portfolio
11.9.5 Business performance
11.9.6 Key strategic moves and developments
11.10 SAP SE
11.10.1 Company overview
11.10.2 Company snapshot
11.10.3 Operating business segments
11.10.4 Product portfolio
11.10.5 Business performance
11.10.6 Key strategic moves and developments

Executive Summary

According to this report, titled, 'Network and Location Analytics Market,' the network and location analytics market was valued at $19 billion in 2021, and is estimated to reach $89.7 billion by 2031, growing at a CAGR of 17% from 2022 to 2031.

Network and location analytics are collaborating to identify trends and patterns by analysis of network data and statistics. These also involve a network operation or a set of operations. For example, if a network operator finds a congestion problem in a certain area of the network, traffic can be routed through a different part of the network to meet service performance objectives. Furthermore, vendors are augmenting traditional analytics with automation and artificial intelligence technologies to enable the next generation of highly intelligent networks. This is expected to drive the network and location analytics industry growth.

Moreover, the growth of the global network and location analytics market size is primarily driven by the proliferation of smartphones and upsurge in usage of GPS-enabled devices. In addition, factors such as growing usage of spatial data and analytical tools, increasing adoption of networks, and further, the COVID-19 epidemic increased the use of location-based services, which fueled the market expansion. However, consent and privacy concerns may hamper the market growth to some extent. On the other hand, the emergence of advanced technologies in the field of GIS, and the integration of AI with location analytics is expected to provide lucrative opportunities for network and location and analytics industry growth during the forecast period

By deployment type, the global network and location analytics market share was dominated by the on-premise segment in 2021 and is expected to maintain its dominance in the upcoming years, as many businesses, especially large organizations, are hesitant to move away from on-premise analytics solutions. In addition, on-premise location analytics is experiencing rapid adoption in enterprise organizations as well as government bodies which are facing strict data security, compliance, and regulatory requirements. However, the cloud segment is expected to witness the highest growth in the network and location analytics industry. This is attributed to the ability of cloud-based location analytics software to offer greater efficiency and flexibility. North America dominates the network and location analytics market, due to the extensive technical support as well as growing trends in automation. The industry verticals such as government & defense, and IT & telecommunication are expected mainly contribute toward the growth of the market.

For instance, in 2019, AT&T, an American multinational conglomerate holding company partnered with the U.S. Department of Energy’s Argonne National Laboratory for a Climate Change Resiliency Project to better prepare and adapt to climate change events. AT&T used location analytics to assess the impact of climate change on its base stations, cell towers, and other physical infrastructure. However, Asia-Pacific is expected to observe the highest growth rate during the forecast period, owing to factors such as an upsurge in spending on location-based services and extensive adoption of smartphones and smart technologies.

The rapid spread of COVID-19, combined with local, state, and federal government encouragement of social distancing, has caused in unprecedented shifts in visit patterns to retail locations. While some business categories have seen visits skyrocket while in others, foot traffic has come to a standstill. This has led to the adoption of network and location analytics solutions by enterprises to analyze consumer behavior and there spending patterns.

KEY FINDINGS OF THE STUDY

By deployment model, on-premise segment accounted for the largest network and location analytics market forecast in 2021.

Region-wise, North America generated the highest revenue in 2021.

Depending on end user, landlords generated the highest revenue in 2021.

The key players profiled in the network and location analytics market analysis are Google LLC., Microsoft Corporation, IBM, Cisco Systems, Inc., Oracle, SAP SE, Hexagon, ALTERYX, INC., ESRI, SAS Institute Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

Companies Mentioned

  • IBM Corporation
  • Microsoft Corporation
  • SAP SE Inc.
  • Oracle Corporation
  • Esri
  • Sas Institute, Inc.
  • .Alteryx, Inc.
  • Hexagon Ab
  • Cisco System Inc.
  • SAP SE

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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