Geo-marketing is a tool that basically uses geographic, or location-based, information to help companies work together in marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store). In addition, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media.
Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global geomarketing market is segmented based on offering, deployment mode, location type, enterprise size, industry vertical and region. By offering, the market is bifurcated into solution and service. By service type, the market is bifurcated into professional services, managed services. By professional services, the market is further divided into training & education, integration & deployment, and support & maintenance. By deployment model, the market is segmented into on-premises and cloud based. By location type, it is categorized into outdoor and indoor. By industry vertical, the market is divided into BFSI, IT and telecom, retail and ecommerce, travel and hospitality, construction, and real-estate, automotive and transportation, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global geomarketing market is segmented based on offering, deployment mode, location type, enterprise size, industry vertical and region. By offering, the market is bifurcated into solution and service. By service type, the market is bifurcated into professional services, managed services. By professional services, the market is further divided into training & education, integration & deployment, and support & maintenance. By deployment model, the market is segmented into on-premises and cloud based. By location type, it is categorized into outdoor and indoor. By industry vertical, the market is divided into BFSI, IT and telecom, retail and ecommerce, travel and hospitality, construction, and real-estate, automotive and transportation, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the geomarketing market analysis from 2021 to 2031 to identify the prevailing geomarketing market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the geomarketing market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global geomarketing market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Offering
- Software
- Service
- Service Type
- Professional Services
- Managed Services
By Deployment Mode
- On-premise
- Cloud
By Industry Vertical
- BFSI
- IT and Telecom
- Retail and ECommerce
- Travel and Hospitality
- Construction and Real-Estate
- Automotive and Transportation
- Others
By Location Type
- Indoor
- Outdoor
By Enterprise Size
- Large Enterprises
- SMEs
By Region
- North America
- U. S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Netherlands
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- Australia
- India
- Rest Of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- ESRI
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Table of Contents
CHAPTER 1: INTRODUCTION1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Top player positioning
3.5. Market dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
3.6. COVID-19 Impact Analysis on the market
CHAPTER 4: GEOMARKETING MARKET, BY OFFERING
4.1 Overview
4.1.1 Market size and forecast
4.2 Software
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market analysis by country
4.3 Service
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market analysis by country
4.3.4 Service Geomarketing Market by Service Type
4.3.4.1 Professional Services Market size and forecast, by region
4.3.4.2 Professional Services Market size and forecast, by country
4.3.4.3 Managed Services Market size and forecast, by region
4.3.4.4 Managed Services Market size and forecast, by country
CHAPTER 5: GEOMARKETING MARKET, BY DEPLOYMENT MODE
5.1 Overview
5.1.1 Market size and forecast
5.2 On-premise
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market analysis by country
5.3 Cloud
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market analysis by country
CHAPTER 6: GEOMARKETING MARKET, BY LOCATION TYPE
6.1 Overview
6.1.1 Market size and forecast
6.2 Indoor
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market analysis by country
6.3 Outdoor
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market analysis by country
CHAPTER 7: GEOMARKETING MARKET, BY ENTERPRISE SIZE
7.1 Overview
7.1.1 Market size and forecast
7.2 Large Enterprises
7.2.1 Key market trends, growth factors and opportunities
7.2.2 Market size and forecast, by region
7.2.3 Market analysis by country
7.3 SMEs
7.3.1 Key market trends, growth factors and opportunities
7.3.2 Market size and forecast, by region
7.3.3 Market analysis by country
CHAPTER 8: GEOMARKETING MARKET, BY INDUSTRY VERTICAL
8.1 Overview
8.1.1 Market size and forecast
8.2 BFSI
8.2.1 Key market trends, growth factors and opportunities
8.2.2 Market size and forecast, by region
8.2.3 Market analysis by country
8.3 IT and Telecom
8.3.1 Key market trends, growth factors and opportunities
8.3.2 Market size and forecast, by region
8.3.3 Market analysis by country
8.4 Retail and ECommerce
8.4.1 Key market trends, growth factors and opportunities
8.4.2 Market size and forecast, by region
8.4.3 Market analysis by country
8.5 Travel and Hospitality
8.5.1 Key market trends, growth factors and opportunities
8.5.2 Market size and forecast, by region
8.5.3 Market analysis by country
8.6 Construction and Real-Estate
8.6.1 Key market trends, growth factors and opportunities
8.6.2 Market size and forecast, by region
8.6.3 Market analysis by country
8.7 Automotive and Transportation
8.7.1 Key market trends, growth factors and opportunities
8.7.2 Market size and forecast, by region
8.7.3 Market analysis by country
8.8 Others
8.8.1 Key market trends, growth factors and opportunities
8.8.2 Market size and forecast, by region
8.8.3 Market analysis by country
CHAPTER 9: GEOMARKETING MARKET, BY REGION
9.1 Overview
9.1.1 Market size and forecast
9.2 North America
9.2.1 Key trends and opportunities
9.2.2 North America Market size and forecast, by Offering
9.2.2.1 North America Service Geomarketing Market by Service Type
9.2.3 North America Market size and forecast, by Deployment Mode
9.2.4 North America Market size and forecast, by Location Type
9.2.5 North America Market size and forecast, by Enterprise Size
9.2.6 North America Market size and forecast, by Industry Vertical
9.2.7 North America Market size and forecast, by country
9.2.7.1 U. S.
9.2.7.1.1 Market size and forecast, by Offering
9.2.7.1.1.1 U. S. Service Geomarketing Market by Service Type
9.2.7.1.2 Market size and forecast, by Deployment Mode
9.2.7.1.3 Market size and forecast, by Location Type
9.2.7.1.4 Market size and forecast, by Enterprise Size
9.2.7.1.5 Market size and forecast, by Industry Vertical
9.2.7.2 Canada
9.2.7.2.1 Market size and forecast, by Offering
9.2.7.2.1.1 Canada Service Geomarketing Market by Service Type
9.2.7.2.2 Market size and forecast, by Deployment Mode
9.2.7.2.3 Market size and forecast, by Location Type
9.2.7.2.4 Market size and forecast, by Enterprise Size
9.2.7.2.5 Market size and forecast, by Industry Vertical
9.3 Europe
9.3.1 Key trends and opportunities
9.3.2 Europe Market size and forecast, by Offering
9.3.2.1 Europe Service Geomarketing Market by Service Type
9.3.3 Europe Market size and forecast, by Deployment Mode
9.3.4 Europe Market size and forecast, by Location Type
9.3.5 Europe Market size and forecast, by Enterprise Size
9.3.6 Europe Market size and forecast, by Industry Vertical
9.3.7 Europe Market size and forecast, by country
9.3.7.1 UK
9.3.7.1.1 Market size and forecast, by Offering
9.3.7.1.1.1 UK Service Geomarketing Market by Service Type
9.3.7.1.2 Market size and forecast, by Deployment Mode
9.3.7.1.3 Market size and forecast, by Location Type
9.3.7.1.4 Market size and forecast, by Enterprise Size
9.3.7.1.5 Market size and forecast, by Industry Vertical
9.3.7.2 Germany
9.3.7.2.1 Market size and forecast, by Offering
9.3.7.2.1.1 Germany Service Geomarketing Market by Service Type
9.3.7.2.2 Market size and forecast, by Deployment Mode
9.3.7.2.3 Market size and forecast, by Location Type
9.3.7.2.4 Market size and forecast, by Enterprise Size
9.3.7.2.5 Market size and forecast, by Industry Vertical
9.3.7.3 France
9.3.7.3.1 Market size and forecast, by Offering
9.3.7.3.1.1 France Service Geomarketing Market by Service Type
9.3.7.3.2 Market size and forecast, by Deployment Mode
9.3.7.3.3 Market size and forecast, by Location Type
9.3.7.3.4 Market size and forecast, by Enterprise Size
9.3.7.3.5 Market size and forecast, by Industry Vertical
9.3.7.4 Spain
9.3.7.4.1 Market size and forecast, by Offering
9.3.7.4.1.1 Spain Service Geomarketing Market by Service Type
9.3.7.4.2 Market size and forecast, by Deployment Mode
9.3.7.4.3 Market size and forecast, by Location Type
9.3.7.4.4 Market size and forecast, by Enterprise Size
9.3.7.4.5 Market size and forecast, by Industry Vertical
9.3.7.5 Italy
9.3.7.5.1 Market size and forecast, by Offering
9.3.7.5.1.1 Italy Service Geomarketing Market by Service Type
9.3.7.5.2 Market size and forecast, by Deployment Mode
9.3.7.5.3 Market size and forecast, by Location Type
9.3.7.5.4 Market size and forecast, by Enterprise Size
9.3.7.5.5 Market size and forecast, by Industry Vertical
9.3.7.6 Netherlands
9.3.7.6.1 Market size and forecast, by Offering
9.3.7.6.1.1 Netherlands Service Geomarketing Market by Service Type
9.3.7.6.2 Market size and forecast, by Deployment Mode
9.3.7.6.3 Market size and forecast, by Location Type
9.3.7.6.4 Market size and forecast, by Enterprise Size
9.3.7.6.5 Market size and forecast, by Industry Vertical
9.3.7.7 Rest of Europe
9.3.7.7.1 Market size and forecast, by Offering
9.3.7.7.1.1 Rest of Europe Service Geomarketing Market by Service Type
9.3.7.7.2 Market size and forecast, by Deployment Mode
9.3.7.7.3 Market size and forecast, by Location Type
9.3.7.7.4 Market size and forecast, by Enterprise Size
9.3.7.7.5 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
9.4.1 Key trends and opportunities
9.4.2 Asia-Pacific Market size and forecast, by Offering
9.4.2.1 Asia-Pacific Service Geomarketing Market by Service Type
9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
9.4.4 Asia-Pacific Market size and forecast, by Location Type
9.4.5 Asia-Pacific Market size and forecast, by Enterprise Size
9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
9.4.7 Asia-Pacific Market size and forecast, by country
9.4.7.1 China
9.4.7.1.1 Market size and forecast, by Offering
9.4.7.1.1.1 China Service Geomarketing Market by Service Type
9.4.7.1.2 Market size and forecast, by Deployment Mode
9.4.7.1.3 Market size and forecast, by Location Type
9.4.7.1.4 Market size and forecast, by Enterprise Size
9.4.7.1.5 Market size and forecast, by Industry Vertical
9.4.7.2 Japan
9.4.7.2.1 Market size and forecast, by Offering
9.4.7.2.1.1 Japan Service Geomarketing Market by Service Type
9.4.7.2.2 Market size and forecast, by Deployment Mode
9.4.7.2.3 Market size and forecast, by Location Type
9.4.7.2.4 Market size and forecast, by Enterprise Size
9.4.7.2.5 Market size and forecast, by Industry Vertical
9.4.7.3 South Korea
9.4.7.3.1 Market size and forecast, by Offering
9.4.7.3.1.1 South Korea Service Geomarketing Market by Service Type
9.4.7.3.2 Market size and forecast, by Deployment Mode
9.4.7.3.3 Market size and forecast, by Location Type
9.4.7.3.4 Market size and forecast, by Enterprise Size
9.4.7.3.5 Market size and forecast, by Industry Vertical
9.4.7.4 Australia
9.4.7.4.1 Market size and forecast, by Offering
9.4.7.4.1.1 Australia Service Geomarketing Market by Service Type
9.4.7.4.2 Market size and forecast, by Deployment Mode
9.4.7.4.3 Market size and forecast, by Location Type
9.4.7.4.4 Market size and forecast, by Enterprise Size
9.4.7.4.5 Market size and forecast, by Industry Vertical
9.4.7.5 India
9.4.7.5.1 Market size and forecast, by Offering
9.4.7.5.1.1 India Service Geomarketing Market by Service Type
9.4.7.5.2 Market size and forecast, by Deployment Mode
9.4.7.5.3 Market size and forecast, by Location Type
9.4.7.5.4 Market size and forecast, by Enterprise Size
9.4.7.5.5 Market size and forecast, by Industry Vertical
9.4.7.6 Rest of Asia-Pacific
9.4.7.6.1 Market size and forecast, by Offering
9.4.7.6.1.1 Rest of Asia-Pacific Service Geomarketing Market by Service Type
9.4.7.6.2 Market size and forecast, by Deployment Mode
9.4.7.6.3 Market size and forecast, by Location Type
9.4.7.6.4 Market size and forecast, by Enterprise Size
9.4.7.6.5 Market size and forecast, by Industry Vertical
9.5 LAMEA
9.5.1 Key trends and opportunities
9.5.2 LAMEA Market size and forecast, by Offering
9.5.2.1 LAMEA Service Geomarketing Market by Service Type
9.5.3 LAMEA Market size and forecast, by Deployment Mode
9.5.4 LAMEA Market size and forecast, by Location Type
9.5.5 LAMEA Market size and forecast, by Enterprise Size
9.5.6 LAMEA Market size and forecast, by Industry Vertical
9.5.7 LAMEA Market size and forecast, by country
9.5.7.1 Latin America
9.5.7.1.1 Market size and forecast, by Offering
9.5.7.1.1.1 Latin America Service Geomarketing Market by Service Type
9.5.7.1.2 Market size and forecast, by Deployment Mode
9.5.7.1.3 Market size and forecast, by Location Type
9.5.7.1.4 Market size and forecast, by Enterprise Size
9.5.7.1.5 Market size and forecast, by Industry Vertical
9.5.7.2 Middle East
9.5.7.2.1 Market size and forecast, by Offering
9.5.7.2.1.1 Middle East Service Geomarketing Market by Service Type
9.5.7.2.2 Market size and forecast, by Deployment Mode
9.5.7.2.3 Market size and forecast, by Location Type
9.5.7.2.4 Market size and forecast, by Enterprise Size
9.5.7.2.5 Market size and forecast, by Industry Vertical
9.5.7.3 Africa
9.5.7.3.1 Market size and forecast, by Offering
9.5.7.3.1.1 Africa Service Geomarketing Market by Service Type
9.5.7.3.2 Market size and forecast, by Deployment Mode
9.5.7.3.3 Market size and forecast, by Location Type
9.5.7.3.4 Market size and forecast, by Enterprise Size
9.5.7.3.5 Market size and forecast, by Industry Vertical
CHAPTER 10: COMPANY LANDSCAPE
10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments
CHAPTER 11: COMPANY PROFILES
11.1 ESRI
11.1.1 Company overview
11.1.2 Company snapshot
11.1.3 Operating business segments
11.1.4 Product portfolio
11.1.5 Business performance
11.1.6 Key strategic moves and developments
Executive Summary
According to this report, titled, 'Geomarketing Market,' the geomarketing market size was valued at $11.4 billion in 2021, and is estimated to reach $78.9 billion by 2031, growing at a CAGR of 21.5% from 2022 to 2031.Geomarketing involves delivering the right message to the right person in the right location. This marketing concept uses location data to deliver its messages to the most relevant audience at the right time. The key to geomarketing is the use of targeting and segmentation. In this case, marketers are segmenting by geographic location and then targeting consumers inside of that boundary. Furthermore, growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.
Depending on Location type, outdoor segment holds the largest share of the geomarketing market, owing to rise in digital marketing and reach to a greater number of people in outdoor. However, the indoor segment is expected to grow at the highest rate during the forecast period, owing the adoption of geomarketing by verticals such as retail and hospitality sector is providing ample growth opportunities for indoor segment in geomarketing market.
Region wise, the geomarketing market forecast was dominated by North America in 2021 and is expected to retain its position during the forecast period, owing to the growing adoption of location-based services in various sectors such as retailing, manufacturing in North America region. However, Asia-Pacific is expected to witness significant growth during the forecast period, owing to adoption of advanced technologies and continued innovations in the location-based services play a vital role in driving the growth of the market in this region.
The outbreak of COVID-19 has led to the large-scale transfer of sales from physical stores to digital stores, leading to large scale data usage by consumers of various sectors. Organizations are keeping up with their technology enhancement and investment to engage customer in times of panic buying and stay at home guidelines at global level. Organizations have succeeded in keeping productivity declines at minimal, with businesses providing all the essential infrastructure and technology support to their customers by adopting advertising and marketing strategies through digital media. Such factors have led to organizations adopting more geomarketing solutions leading to growth of the Geomarketing Industry.
KEY FINDINGS OF THE STUDY
By deployment mode, on premises segment accounted for the largest geomarketing market share in 2021.Region wise, North America generated highest revenue in 2021.
Depending on location type, outdoor generated the highest revenue in 2021.
The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the Geomarketing Industry.
Companies Mentioned
- Adobe
- Cisco Systems Inc.
- Clevertap
- Esri
- Google LLC.
- Hyp3R, Inc.
- IBM
- Microsoft
- Oracle
- Qualcomm Technologies, Inc.
- Saksoft, Salesforce, Inc.
- Software AG
- Telefonaktiebolaget Lm Ericsson
- Xtremepush
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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