Digital Loyalty Programmes: Market Forecasts, Emerging Trends & Regional Analysis 2022-2026

The new Digital Loyalty Programmes research report provides insightful analysis of the evolution of customer loyalty, including changing consumer expectations and how to meet them, future prospects for vendors, and regional preferences around loyalty solutions.

It provides a comprehensive study of the new developments and key trends driving this highly important market for both retailers and loyalty platforms.

The report also positions 18 digital loyalty programme vendors in the Competitor Leaderboard; providing an invaluable resource for stakeholders seeking to understand the competitive landscape in the market.

The report also presents comprehensive market forecasts; delivering extensive insights and overall market sizing across the digital loyalty space.

Key Statistics

• $92bn - Market size in 2022
• $108bn - Market size in 2026
• 15% - 2022 to 2026 market growth
• 2022-2026 - Forecast period

Key Features

Market Status: Analysis of the current status of the market and current trends, including the following elements:

• Analysis of the key growth drivers of digital loyalty programmes, including increases in mobile apps and omnichannel loyalty solutions.
• Evaluation of the impact of COVID-19 on the digital loyalty landscape.

Regional Analysis: Detailed insight into regional variations within the digital loyalty market, including the following elements:

• Assessment of consumer preferences of digital loyalty solutions.
• Detailed overview of the upcoming trends in the digital loyalty market.

Key Takeaways & Strategic Recommendations: Key opportunities for vendors highlighted across the digital loyalty programmes landscape; providing critical insight for key stakeholders.

Omnichannel Loyalty and Future of the Digital Loyalty Market: Insightful analysis of key new technologies and approaches within digital loyalty, including the use of NFTs and omnichannel loyalty solutions.

Competitor Leaderboard: Key player capability and capacity assessment of 18 digital loyalty programme providers, including:

• Annex Cloud
• AppCard
• Bink
• BrandLoyalty
• Brierley+Partners
• CodeBroker
• Comarch
• Eagle Eye
• Epsilon
• Kobie
• Kognitiv
• The Lacek Group
• m-wise
• Quotient
• Salesforce
• Smile.io
• Valassis
• Yotpo

Benchmark Forecasts: 5-year forecasts are provided for digital loyalty programmes, including splits by mobile coupons. Data is also split by our 8 key regions and 25 countries, including:

• Argentina
• Australia
• Brazil
• Canada
• China
• Colombia
• Denmark
• France
• Germany
• India
• Italy
• Japan
• Mexico
• Netherlands
• Norway
• Poland
• Portugal
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• UK
• US

Research Deliverables

• Market Data & Forecasting Report - The numbers tell you what's happening, but our written report details why, alongside the methodologies.
• Interactive Forecast Excel - Full 5-year forecasts for every available market metric provided in Excel format, with interactive 'What If' and scenario tools.
• harvest Online Data Platform - Access the very latest data in our exclusive online data platform, harvest. All the data from Excel, with frequent updates and a more user-friendly interface.
• Market Trends & Strategies Report - A comprehensive analysis of the current market landscape, alongside strategic recommendations.
• Competitor Leaderboard Report - Provides a visual representation of the competitive positioning of the leaders within the market.