The global exhibition organizing market size reached US$ 32.3 billion in 2023. The market is projected to reach US$ 46.1 billion by 2032, exhibiting a growth rate (CAGR) of 4.03% during 2023-2032. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes represent some of the key factors driving the market.
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
2. What is the expected growth rate of the global exhibition organizing market during 2024-2032?
3. What are the key factors driving the global exhibition organizing market?
4. What has been the impact of COVID-19 on the global exhibition organizing market?
5. What is the breakup of the global exhibition organizing market based on the area?
6. What is the breakup of the global exhibition organizing market based on the application?
7. What are the key regions in the global exhibition organizing market?
8. Who are the key players/companies in the global exhibition organizing market?
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It assists in attracting a wider number of visitors and building new customer relationships. It is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, and hall. An exhibition is organized by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, and building a brand. It is arranged by specialists to simplify the entire event, including the preparation, planning, and post-event stages. It provides the possibility to bring suppliers, buyers, purchase influencers, consultants, and the media together.
Exhibition Organizing Market Trends
The increasing number of events, art and commercial exhibitions, and trade fairs represent one of the major factors driving the demand for exhibition organizing around the world. Moreover, the rising popularity of virtual events in small and medium-scale enterprises (SMEs) on account of rapid digitization and the increasing adoption of the remote working module is favoring the growth of the market. These events rely on numerous collaborative tools, including polling, announcements, live chats, and live questions and answers (Q&A) columns, to improve the efficiency of the exhibition. In addition, the growing demand for exhibition management services and the emerging trend of theme parties are influencing the market positively. Apart from this, several exhibition organizers are focusing on using social media for various promotional activities like celebrity endorsements, branding, and event invitations. Furthermore, the growing number of professional exhibition planners to address the evolving needs of clients is creating a positive outlook for the market. Besides this, governing agencies of numerous countries are undertaking initiatives to organize exhibitions supporting artisans with design and promoting culture. They are also collaborating with social media influencers to promote exhibitions. Additionally, the increasing use of guest data for personalized services is propelling the growth of the market. Exhibition organizers and hotels are connecting via the social media profiles of guests as this helps them provide services according to the requirements of the guests, which include early and late check-in facilities for the convenience of guests. Such services offered by exhibition organizers and hotels to their guests drive them to revisit the same venue and hotel, which is anticipated to provide a favorable outlook to the market.Key Market Segmentation:
The report provides an analysis of the key trends in each segment of the global exhibition organizing market, along with forecasts at the global, regional, and country level from 2023-2032. The report has categorized the market based on area and application.Area Insights:
- 5000-20000 Sqm
- 20000-100000 Sqm
- More Than 100000 Sqm
Application Insights:
- Commercial Exhibitions
- Art Exhibitions
- Academic Exhibitions
- Others
Regional Insights:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape
The report has also provided a comprehensive analysis of the competitive landscape in the global exhibition organizing market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Coex, Emerald Events, Fiera Milano S.p.A., GL events, Hong Kong Trade Development Council, Koelnmesse GmbH, Messe Frankfurt GmbH, Messe München GmbH, NürnbergMesse GmbH, RELX Plc, Tokyo Big Sight Inc., etc.Key Questions Answered in This Report
1. How big is the global exhibition organizing market?2. What is the expected growth rate of the global exhibition organizing market during 2024-2032?
3. What are the key factors driving the global exhibition organizing market?
4. What has been the impact of COVID-19 on the global exhibition organizing market?
5. What is the breakup of the global exhibition organizing market based on the area?
6. What is the breakup of the global exhibition organizing market based on the application?
7. What are the key regions in the global exhibition organizing market?
8. Who are the key players/companies in the global exhibition organizing market?
Table of Contents
1 Preface3 Executive Summary10 Value Chain Analysis12 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Exhibition Organizing Market
6 Market Breakup by Area
7 Market Breakup by Application
8 Market Breakup by Region
9 Drivers, Restraints, and Opportunities
11 Porters Five Forces Analysis
13 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Coex
- Emerald Events
- Fiera Milano S.p.A.
- GL events
- Hong Kong Trade Development Council
- Koelnmesse GmbH
- Messe Frankfurt GmbH
- Messe München GmbH
- NürnbergMesse GmbH
- RELX Plc
- Tokyo Big Sight Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 144 |
| Published | January 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 32.3 Billion |
| Forecasted Market Value ( USD | $ 46.1 Billion |
| Compound Annual Growth Rate | 4.0% |
| Regions Covered | Global |
| No. of Companies Mentioned | 11 |
