Body Lotions Market Report 2026

The body lotions market size has grown rapidly in recent years. It will grow from $86.98 billion in 2025 to $97.36 billion in 2026 at a compound annual growth rate (CAGR) of 11.9%. The growth in the historic period can be attributed to increasing personal hygiene awareness, growth of cosmetic industry, rising disposable income, expansion of retail distribution, demand for daily skincare products.

The body lotions market size is expected to see rapid growth in the next few years. It will grow to $149.08 billion in 2030 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising awareness of UV protection, demand for multifunctional skincare, growth of e commerce beauty sales, innovation in dermatological formulations, increasing baby care product adoption. Major trends in the forecast period include growing demand for skin specific formulations, rising preference for natural ingredients, expansion of sunscreen body lotion use, increasing focus on sensitive skin products, growth of premium personal care products.

The growing awareness of personal grooming is expected to drive the growth of the body lotion market in the coming years. Personal grooming involves maintaining cleanliness, hygiene, well-groomed nails and hair, preventing body odor, and dressing appropriately. Body lotions play a key role in personal grooming by providing skin hydration, improving skin health, enhancing moisturizing, refining appearance and texture, and offering sun protection. For example, in October 2024, Cosmetics Business, a UK-based beauty industry publication, reported that US sales increased by 10%, with hair care products priced above an average of $30 - part of the personal grooming ecosystem - growing at three times the rate of lower-priced items during the first half of 2024 compared to the previous year. Therefore, rising awareness of personal grooming is fueling the growth of the body lotion market.

Major companies in the body lotion market are focusing on developing innovative products, such as Body Lotion Concentrates, to enhance moisturizing efficacy, address diverse skin types, and provide consumers with more convenient and concentrated hydration solutions. Body Lotion Concentrate refers to a highly concentrated formulation designed to deliver intense hydration and nourishment. For instance, in August 2024, Natura & Co., a Brazil-based cosmetics company, launched the Ekos Castanha Body Lotion Concentrate, the world’s first body lotion concentrate combining a 30 ml concentrate with water to create a nourishing lotion. Formulated with 95% natural ingredients, including Brazil nut oil, it provides up to 24 hours of hydration while effectively combating dryness. The product emphasizes sustainability, using 81% less plastic than traditional refills and packaging made from 100% recycled plastic sourced from Amazonian rivers.

In November 2025, Himalaya Wellness Company, an Indian personal care brand specializing in herbal and natural skincare, partnered with the Indian Women’s Ice Hockey Team to promote its new serum body lotion. Through this collaboration, the brand highlights the strength and resilience of the athletes while emphasizing the deep, long-lasting moisturization and skin protection offered by the Himalaya Cocoa Butter Intensive Serum Body Lotion, designed for full-body hydration and nourishment. The Indian Women’s Ice Hockey Team is governed by the Ice Hockey Association of India (IHAI).

Major companies operating in the body lotions market are Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L'Oréal SA, Unilever plc, Beiersdorf AG, Colgate-Palmolive Company, Estée Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline.

Asia-Pacific was the largest region in the body lotion market in 2025. North America was the second-largest region in the body lotions market. The regions covered in the body lotions market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the body lotions market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The body lotions market consists of the sales of water-based, and occlusive body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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