Body Lotions Market Report 2025

This Body Lotions market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The body lotions market size has grown rapidly in recent years. It will grow from $78.94 billion in 2024 to $88.12 billion in 2025 at a compound annual growth rate (CAGR) of 11.6%. The growth in the historic period can be attributed to increasing awareness of the importance of skin care, rising disposable incomes, effective marketing and advertising campaigns, aging population, beauty and cosmetic industry growth.

The body lotions market size is expected to see rapid growth in the next few years. It will grow to $138.69 billion in 2029 at a compound annual growth rate (CAGR) of 12%. The growth in the forecast period can be attributed to changing lifestyles, rising health and wellness trends, customization and personalization, e-commerce growth, men's skincare. Major trends in the forecast period include clean beauty products, advanced formulations, inclusivity and diversity, cbd-infused products, development of multifunctional body lotions.

The body lotions market is poised for significant growth, primarily fueled by the expanding population of millennials. Cosmetics Europe reports that the cosmetics and personal care sector significantly contributes around €29 billion (USD 33.14 billion) annually to the European economy, with the number of cosmetic product users exceeding 500 million in Europe, showing rapid expansion. By 2025, millennials are projected to make up nearly 75% of the global workforce. With their substantial presence in the workforce and influential roles in the economy, the preferences and purchasing behaviors of millennials will significantly impact and drive the body lotion market.

The growing awareness of personal grooming is expected to drive the growth of the body lotion market moving forward. Personal grooming encompasses practices such as maintaining cleanliness, hygiene, well-groomed nails and hair, and appropriate dressing, all of which contribute to one’s overall appearance and health. Body lotions are widely used in personal grooming routines for skin hydration, health, moisturization, improved texture, and sun protection. For example, in October 2022, a survey conducted by the New York Post, a US-based newspaper, revealed that 73% of men and women in the US considered hygiene to be simple, though only one in ten women agreed. The survey also found that 90% of respondents preferred washing their hands and bodies over brushing their teeth (87%) or using deodorant (84%). Men were more likely to maintain schedules for nail trimming (69%) and shaving (74%), while women prioritized bathing intimate areas (85%) and skincare regimens (84%). Additionally, in July 2022, a report by the International Trade Administration noted that in 2021, the Canadian cosmetics market generated approximately USD 1.24 billion, with projected annual growth of 1.45%, expected to increase revenue to USD 1.8 billion by 2024. As a result, the increasing focus on personal grooming is expected to boost the body lotion market.

Major companies operating in the body lotion market are developing innovative products, such as Body Lotion Concentrates, to enhance moisturizing effectiveness, cater to diverse skin types, and offer consumers more convenient and concentrated hydration solutions. Body Lotion Concentrates are highly concentrated formulations designed to deliver intense hydration and nourishment to the skin. For instance, in August 2024, Natura & Co., a Brazil-based cosmetics company, introduced the Ekos Castanha Body Lotion Concentrate, the world’s first of its kind. This product combines a 30 ml concentrate with water to create a nourishing lotion. Made with 95% natural ingredients, including Brazil nut oil, it offers hydration for up to 24 hours while effectively combating dryness. The product also emphasizes sustainability, utilizing 81% less plastic than traditional refills and packaging made from 100% plastic sourced from Amazonian rivers.

Key companies in the body lotion market are innovating by introducing products like the SPF 30 replenishing body lotion to cater to the rising demand for body lotions. SPF 30 is a light, non-greasy lotion offering skin nourishment and protection against damaging UV rays from the sun. The product, water-resistant for up to 80 minutes, delivers effective and safe broad-spectrum sun protection. For example, in May 2023, Versed, a US-based personal care producer, introduced the total package replenishing body lotion. This new offering nourishes the skin, providing protection from harmful UV rays and various features like lightweight, non-greasy, hydration, and moisturization, ensuring safety and effectiveness across all skin types.

Major companies operating in the body lotions market include Aveeno, Cetaphil, Olay, Alba Botanica, Avalon Organics, Crabtreeand Evelyn, Hempz, Murad LLC, L'Oréal SA, Unilever PLC, Beiersdorf AG, Colgate-Palmolive Company, Estée Lauder Companies Inc., Johnson and Johnson, Avon Products Inc., Shiseido Company Limited, Procter & Gamble Company, Revlon Inc., CeraVe, Avène, Eucerin, Vanicream, EltaMD, La Roche-Posay, Jergens Inc., Kao Corporation, Coty Inc., Henkel AG & Co. KGaA, Natura & Co., Amway Corporation, Oriflame Cosmetics Global SA, Mary Kay Inc., Yves Rocher, The Body Shop International Limited, Bath & Body Works LLC, Neutrogena Corporation, Nivea, Vaseline.

Body lotions represent smooth liquid formulations specifically created for skin application, offering medicinal, cosmetic, or protective benefits. For instance, sunscreens function to safeguard against the sun's ultraviolet (UV) radiation, aiding in the prevention of sunburn.

The primary body lotion types include formulations suitable for dry skin, oily skin, normal skin, and others. These lotions are designed for use by men, women, and babies, distributed through various channels such as direct sales and distributors.

The body lotions market research report is one of a series of new reports that provides body lotions market statistics, including body lotions industry global market size, regional shares, competitors with a body lotions market share, detailed body lotions market segments, market trends and opportunities, and any further data you may need to thrive in the body lotions industry. This body lotion market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Asia-Pacific was the largest region in the body lotion market in 2024. North America was the second-largest region in the body lotions market. The regions covered in the body lotions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the body lotions market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The body lotions market consists of the sales of water-based, and occlusive body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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