Hand Cream and Hand Lotion Market Report 2025

This Hand Cream and Hand Lotion market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The hand cream and hand lotion market size has grown strongly in recent years. It will grow from $7.8 billion in 2024 to $8.53 billion in 2025 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to skin health awareness, changing consumer preferences, seasonal demand, fashion and beauty trends, healthcare professional recommendations, marketing and branding strategies.

The hand cream and hand lotion market size is expected to see rapid growth in the next few years. It will grow to $13.3 billion in 2029 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to ingredient transparency and sustainability, customization and personalization, natural and clean beauty movement, hygiene awareness and health concerns, packaging and sustainability solutions. Major trends in the forecast period include inclusion of cbd and botanical extracts, innovative application methods, multifunctional products, aromatherapy and fragrance diversity, targeted solutions.

The surge in the practice of frequent hand washing as a preventive measure against infections emerges as a pivotal driver for the hand cream and hand lotion market. The emphasis on regular and thorough hand washing, particularly to mitigate the transmission of COVID-19, acknowledges the role of hands as primary carriers of bacteria into the respiratory system. Despite the importance of hand hygiene, the use of harsh sanitizers and extensive hand washing can lead to dryness, cracks, and soreness. Consequently, medical professionals advocate the use of hand creams to nourish the hands, alleviate dryness, and minimize skin irritation. The increasing prevalence of dry hands due to frequent washing is anticipated to fuel the expansion of the hand cream and hand lotion market.

A heightened focus on personal care and well-being is poised to propel the hand cream and hand lotion market. Personal care and well-being practices encompass behaviors that contribute to physical, mental, and emotional health, emphasizing overall self-care. Hand creams and lotions play a crucial role by providing essential hydration to the skin, promoting overall hand health and comfort. Notably, a survey conducted by Citron Hygiene, a Canada-based washroom hygiene services provider, in September 2022 revealed significant shifts in hygiene habits during the pandemic. Prior to the pandemic, only 11% of individuals adhered to the recommended 18-20 seconds of handwashing, a figure that rose to 25% amid the pandemic. Moreover, the awareness of proper hand hygiene increased, with only 15% continuing to sneeze into their hands without subsequent washing, compared to the pre-pandemic figure of 30%. This growing consciousness of personal care and hygiene is a driving force behind the expanding hand cream and hand lotion market.

The proliferation of counterfeit products stands out as a significant impediment to the growth of the hand cream and hand lotion market. The challenge arises from the fact that many users may be unaware that the product they are using is counterfeit, leading to a situation where the authentic company is wrongly held responsible for issues such as product malfunction, rapid deterioration, or unmet expectations. This misattribution of problems to reputable companies erodes trust among retailers, distributors, and other entities collaborating with these companies. Counterfeiting is a pervasive issue across various industries, with the fashion sector alone losing more than $31.76 billion annually to counterfeit goods. This widespread problem extends its negative impact to the hand cream and hand lotion market, hindering its growth prospects.

A prominent trend in the hand cream and hand lotion market revolves around products incorporating healthy ingredients such as herbs and essential oils, promoting skin healing and regeneration. Notably, aloe-based hand repair creams, formulated with 60% aloe gel, exemplify this trend by delivering deep moisture to the skin for a soothing and softening effect on hands. Beyond addressing dry and damaged skin, these creams can be applied to specific dry areas such as knees and elbows. The incorporation of natural ingredients also introduces a subtle scent, enhancing the appeal of these creams and encouraging more frequent usage.

Major companies in the hand cream and hand lotion market are concentrating on developing advanced body care solutions that incorporate natural ingredients, innovative moisturizing technologies, and eco-friendly packaging to meet the growing demand for effective and sustainable skincare products. Advanced body care solutions refer to innovative skincare offerings that go beyond basic moisturizing to address various skin health needs. These products often feature cutting-edge ingredients, such as hyaluronic acid, ceramides, and antioxidants, to enhance skin hydration, elasticity, and overall appearance. For example, in February 2023, The Vitamin Shoppe, a US-based omnichannel retailer, launched TrueYou Beauty, a groundbreaking body care collection that includes body washes, scrubs, lotions, and body butter tailored to women's specific skincare needs. This innovative line aims to promote self-care and empower women, reflecting a growing trend in which consumers view beauty through a holistic wellness lens that integrates skincare with overall health.

Hand cream and hand lotion are low-viscosity substances applied or massaged onto hands to hydrate and soften the skin, particularly for individuals engaged in strenuous activities. They aim to repair and prevent dryness and cracks in the hands.

Primary types include moisturizing hand lotion, protective hand lotion, repair hand cream, and other variants. Moisturizing hand lotion is a liquid formulation that enhances hand smoothness and softness upon application. These lotions cater to both adult and baby use cases and are distributed through various channels, including supermarkets, specialty stores, beauty salons, pharmacies, drug stores, and online retail platforms.

The hand cream and hand lotion market research report is one of a series of new reports that provides hand cream and hand lotion market statistics, including hand cream and hand lotion industry global market size, regional shares, competitors with hand cream and hand lotion market share, detailed hand cream and hand lotion market segments, market trends and opportunities, and any further data you may need to thrive in the hand cream and hand lotion industry. This hand cream and hand lotion market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

In April 2023, L'Oréal S.A., a France-based cosmetics manufacturer, acquired Aesop for $2.53 billion. This acquisition allows L’Oréal to expand its presence in the hand cream and hand lotion market by leveraging Aesop's expertise in high-quality, sustainable skincare products, thereby enhancing its luxury portfolio to meet the rising consumer demand for premium, clean beauty solutions. Aesop is an Australia-based company that specializes in hand cream and hand lotion.

Major companies operating in the hand cream and hand lotion market include Johnson & Johnson, Procter & Gamble Company, Unilever plc, L'Oréal SA, Henkel AG & Co. KGaA., Colgate-Palmolive Company., Estée Lauder Companies Inc., Kao Corporation, Beiersdorf Ag, Amway Corporation, Shiseido Company Limited, Natura & Co Holding SA, LG Household & Health Care Ltd., Coty Inc., Neutrogena Corporation, Galderma SA, Amorepacific Corporation, Avon Products Inc., Mary Kay Inc., Yves Rocher International, Revlon Inc., Jahwa Group Co. Ltd., Oriflame Holding AG, Whealthfields Lohmann GmbH & Co. KG, Body Shop International Limited, Weleda AG, LYNX International Ltd., Burt's Bees Inc., Clarins Group, Jurlique International Pty Ltd., Crabtree & Evelyn Ltd., Aveeno, O'Keeffe's Company.

North America was the largest region in the hand cream and hand lotion market in 2024. The regions covered in the hand cream and hand lotion market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hand cream and hand lotion market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hand cream and hand lotion market consists of sales of emollients, humectants, and occlusive moisturizers. Values in this market are """"factory gate values,"""" that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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