The global broadcasting and cable TV market size is anticipated to reach USD 448.34 billion by 2030 and is expected to expand at a CAGR of 3.9% from 2023 to 2030. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market.
AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.
The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.
Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.
Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.
Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.
Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.________________________________________
AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.
The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.
Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.
Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.
Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.
Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.________________________________________
Broadcasting & Cable TV Market Report Highlights
- The IPTV sub-segment is anticipated to witness the fastest CAGR over the forecast period due to the accessibility of high-speed internet across the globe
- The subscription sub-segment is projected to showcase the highest CAGR from 2023 to 2030, owing to the growing demand for personalized viewing experiences amongst users, and the provision of bundled packages by market players to attract consumers
- The Asia Pacific region is estimated to rise as the fastest-growing region in the broadcasting and cable TV industry. The growth is attributed to the growing preference for satellite TV services coupled with accessibility to affordable internet
Table of Contents
Chapter 1 Methodology and Scope1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources & Third Party Perspective
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation And Data Visualization
1.6 Data Validation And Publishing
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook
Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market Driver Analysis
3.3.1.1 Advent Of 5g Delivery Model
3.3.1.2 Digitization Of Video And Content Distribution Process
3.3.2 Market Restraint/Challenges Analysis
3.3.2.1 Incremental Transition From Cable Tv To Ott Media Streaming Platforms
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
3.5.1 Pest Analysis
3.5.2 Porter’s Five Force Analysis
3.6 Key Company Ranking Analysis, 2022
Chapter 4 Technology Estimates And Trend Analysis
4.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
4.2 Technology Movement Analysis & Market Share, 2022 & 2030
4.3 Cable TV
4.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
4.4 Satellite TV
4.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
4.5 IPTV
4.5.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
4.6 DTT
4.6.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
Chapter 5 Revenue Channel Estimates And Trend Analysis
5.1 Market Size Estimates & Forecasts And Trend Analysis, 2018 - 2030 (USD Billion)
5.2 Revenue Channel Movement Analysis & Market Share, 2022 & 2030
5.3 Advertising
5.3.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
5.4 Subscription
5.4.1 Market Size Estimates And Forecasts By Region, 2018 - 2030 (USD Billion)
Chapter 6 Regional Estimates And Trend Analysis
6.1 Regional Market Size Estimates & Forecasts, 2018 - 2030 (USD Billion)
6.2 Regional Movement Analysis & Market Share, 2022 & 2030
6.3 North America
6.3.1 North America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.3.2 North America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.3.3 U.S.
6.3.3.1 U.S. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.3.3.2 U.S. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.3.4 Canada
6.3.4.1 Canada Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.3.4.2 Canada Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.4 Europe
6.4.1 Europe Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.4.2 Europe Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.4.3 Germany
6.4.3.1 Germany Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.4.3.2 Germany Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.4.4 U.K.
6.4.4.1 U.K. Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.4.4.2 U.K. Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.5 Asia Pacific
6.5.1 Asia Pacific Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.5.2 Asia Pacific Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.5.3 China
6.5.3.1 China Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.5.3.2 China Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.5.4 Japan
6.5.4.1 Japan Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.5.4.2 Japan Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.5.5 India
6.5.5.1 India Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.5.5.2 India Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.6 Latin America
6.6.1 Latin America Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.6.2 Latin America Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.6.3 Brazil
6.6.3.1 Brazil Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.6.3.2 Brazil Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.6.4 Mexico
6.6.4.1 Mexico Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.6.4.2 Mexico Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
6.7 Middle East And Africa (Mea)
6.7.1 Mea Broadcasting & Cable Tv Market, By Technology, 2018 - 2030 (USD Billion)
6.7.2 Mea Broadcasting & Cable Tv Market, By Revenue Channel, 2018 - 2030 (USD Billion)
Chapter 7 Competitive Landscape
7.1 Company Profiles
7.2 AT&T Inc.
7.2.1 Company Overview
7.2.2 Financial Performance
7.2.3 Product Benchmarking
7.2.4 Recent Developments
7.3 Canadian Broadcasting Company (CBC)
7.3.1 Company Overview
7.3.2 Financial Performance
7.3.3 Product Benchmarking
7.3.4 Recent Developments
7.4 DISH Network L.L.C.
7.4.1 Company Overview
7.4.2 Product Benchmarking
7.4.3 Recent Developments
7.5 Discovery Communications, Inc.
7.5.1 Company Overview
7.5.2 Financial Performance
7.5.3 Product Benchmarking
7.5.4 Recent Developments
7.6 FOX
7.6.1 Company Overview
7.6.2 Financial Performance
7.6.3 Product Benchmarking
7.6.4 Recent Developments
7.7 Tata Sky ltd.
7.7.1 Company Overview
7.7.2 Financial Performance
7.7.3 Product Benchmarking
7.7.4 Recent Developments
7.8 The Walt Disney Company
7.8.1 Company Overview
7.8.2 Product Benchmarking
7.8.3 Recent Developments
7.9 ViacomCBS Inc.
7.9.1 Company Overview
7.9.2 Financial Performance
7.9.3 Product Benchmarking
7.9.4 Recent Developments
List of Tables
Table 1 Broadcasting & Cable tv market size estimates & forecasts, 2018 - 2030 (USD Billion)
Table 2 Broadcasting & Cable tv market, by region, 2018 - 2030 (USD Billion)
Table 3 Broadcasting & Cable tv, by technology, 2018 - 2030 (USD Billion)
Table 4 Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 5 Key market driver impact
Table 6 Key market restraint/challenges impact
Table 7 Cable tv market, by region, 2018 - 2030 (USD Billion)
Table 8 Satellite tv market, by region, 2018 - 2030 (USD Billion)
Table 9 IPTV market, by region, 2018 - 2030 (USD Billion)
Table 10 DTT market, by region, 2018 - 2030 (USD Billion)
Table 11 Broadcasting & Cable TV advertising market, by region, 2018 - 2030 (USD Billion)
Table 12 Broadcasting & Cable TV subscription market, by region, 2018 - 2030 (USD Billion)
Table 13 North America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 14 North America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 15 U.S. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 16 U.S. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 17 Canada Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 18 Canada Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 19 Europe Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 20 Europe Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 21 Germany Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 22 Germany Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 23 U.K. Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 24 U.K. Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 25 Asia Pacific Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 26 Asia Pacific Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 27 China Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 28 China Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD billion)
Table 29 Japan Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 30 Japan Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
Table 31 India Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 32 India Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Billion)
Table 33 Latin America Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 34 Latin America Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 35 Brazil Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 36 Brazil Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 37 Mexico Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 38 Mexico Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
Table 39 MEA Broadcasting & Cable tv market, by technology, 2018 - 2030 (USD Billion)
Table 40 MEA Broadcasting & Cable tv market, by revenue channel, 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 Market segmentation
Fig. 2 Information Procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research process
Fig. 5 Market formulation and data visualization
Fig. 6 Industry snapshot
Fig. 7 Value chain analysis
Fig. 8 Market dynamics
Fig. 9 Broadcasting & Cable tv system use case
Fig. 10 Penetration & growth prospect mapping
Fig. 11 PEST Analysis
Fig. 12 Industry analysis-Porter’s
Fig. 13 Key company ranking analysis, 2022
Fig. 14 Broadcasting & Cable tv market, by technology, key takeaways
Fig. 15 Technology movement analysis & market share, 2022 & 2030 (USD Billion)
Fig. 16 Cable tv market, 2018 - 2030 (USD Billion)
Fig. 17 Satellite tv market, 2018 - 2030 (USD Billion)
Fig. 18 IPTV market, 2018 - 2030 (USD Billion)
Fig. 19 DTT market, 2018 - 2030 (USD Billion)
Fig. 20 Broadcasting & Cable tv market, by revenue channel, key takeaways
Fig. 21 Revenue channel movement analysis & market share, 2022 & 2030 (USD Billion)
Fig. 22 Broadcasting & Cable tv advertisement market, 2018 - 2030 (USD Billion)
Fig. 23 Broadcasting & Cable tv subscription market, 2018 - 2030 (USD Billion)
Fig. 24 Regional market size estimates & forecasts, 2018 - 2030 (USD Billion)
Fig. 25 Regional movement analysis & market share, 2022 & 2030 (USD Billion)
Fig. 26 North America Broadcasting & Cable tv market, 2022 & 2030
Fig. 27 Europe Broadcasting & Cable tv market, 2022 & 2030
Fig. 28 Asia Pacific Broadcasting & Cable tv market, 2022 & 2030
Fig. 29 Latin America Broadcasting & Cable tv market, 2022 & 2030
Fig. 30 Middle East and Africa Broadcasting & Cable tv market, 2022 & 2030
Companies Mentioned
- AT&T Inc.
- Canadian Broadcasting Company (CBC)
- DISH Network L.L.C.
- Discovery Communications, Inc.
- FOX
- Tata Sky ltd.
- The Walt Disney Company
- ViacomCBS Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | January 2023 |
| Forecast Period | 2023 - 2030 |
| Estimated Market Value ( USD | $ 343.35 Billion |
| Forecasted Market Value ( USD | $ 448.34 Billion |
| Compound Annual Growth Rate | 3.9% |
| Regions Covered | Global |
| No. of Companies Mentioned | 8 |
