Global Meal Kit Market Report by End User Meal Type Offering Type Distribution Channel Countries and Company Analysis, 2024-2032

The Worldwide Meal Kit Market was US$ 13.15 Billion in 2022

Global Meal Kit Market Analysis

Global Meal Kit Market is expected more than US$ 51.39 billion by 2032 from 15.40 billion in 2023, with CAGR of 14.33% through the years 2024 through 2032. The reasons for this growth are as follows: ready to eat meals grab the attention of the consumers cutting short their time to eat, more number of people settling in the urban areas, and modification of life styles across the worlds.

Global Meal Kit Market Outlook

Meal kits are a type of convenience food product which are ready to be used at home and impregnated with cooking recipes and pre-portioned ingredients. They are very advantageous to consumers who require easy ways in preparing foods, but at the same time do not want to spend a lot of time shopping for food and preparing for meals. Meal kits are a convenient solution for people with little time and large crowds, proven as an opportunity to cook tasty homemade dishes without overpaying efforts and product consumption.

Meal kits are usually purchased by consumers who want to have a simplicity in their meals and preparing them. They come pre-portioned and with instructions on what to do, which helps to minimize the number of times one has to go out to shop for food and plan how to prepare the meals. Meals need kits to target the working people or families with many engagements, and they do not have the time to cook but also avoid fewer fresh meals from restaurants and takeaways. They also serve those who would like to try out new recipes or change the type of meal they prefer, as well as their families as convenient ways of eating delicious and healthy meals at home.

Driving Forces for the Meal Kit Market

Increasing demand from consumers for convenient meal solutions that save time on shopping and meal preparation

People are demanding quick and convenient options of meals, they do not want to spend hours in the kitchen preparing meals. Meal kits satisfy this demand by offering designed portioned ingredients and easy recipes that are delivered to your home. This has been preferred by this generation and other goodness because it goes well with people and families that have busy schedules. Through meal kits, one is saved the time required in shopping for groceries and spending a lot of time planning on the meals to prepare for the week. This can be attributed to the general concern for efficiency in solution provision that is influenced by current life modalities.

Shift towards busier lifestyles and dual-income households

The recent changes in the society such as busy schedules and new generation two income earner families have boosted the demand of convenience food. Consumers are focusing more on home-cooked meals but since people are not spending much time and efforts on cooking and shopping, they are opting for ready to cook solutions like meal kits. It provides servings of materials and easy recipes that make the preparation of food easier without the compromise of quality or healthy meals. They could be ordered conveniently and fit any schedule, giving people an opportunity to consume home cooked meals averting the time limitations. This trend proves to be one of the key tendencies in modern culture associated with more efficient and convenient ways of food consumption, which is in harmony with the contemporary lifestyle.

With a growing emphasis on health-conscious eating habits

Consumers are paying more attention to their health and switching to healthier diet which requires meal kits from delivery services suppliers that offer fresh and portioned according to customer’s preference food. If it is low-carb meals, vegetarian, or avoiding certain allergens, then a meal kit meeting the nutritional requirements of a customer is delivered at their doorstep. This phenomenon is quite consistent with people’s growing concern regarding the significance of maintaining a healthy diet that supports good health. Packed meal delivery services help to make meals less complex and more manageable and allow the consumer to make proper decisions on the meals that they take without having to compromise the quality or taste of foods that they are taking eaten in today’s society and with the help of packed meal services, people can improve on their diets.

Packaging, logistics, and online platform innovations enhance customer experience.

Advancements in packaging technology, the delivery process and e-commerce, are changing the dynamics of the meal kit business for the better in terms of service delivery and market reach. Sophisticated packaging means that the ingredients are fresh and of good quality by the time they reach the consumers. This is because the networks of logistics make sure that meal kits get to the consumers as soon as possible. In contrast, on-line services provide convenient ordering, defining preferences in meals and the choice of the subscription, and the customers’ convenience. These innovations enhance meal kit providers’ efficiency, as well as increase the perception of consumer value - overall, it makes affordable and healthy and convenient meal solutions processor a larger group of consumers.

Asia Pacific Meal Kit Market

The Asia Pacific region in particular has been observed as experiencing dynamic growth in the field of meal kit services due to the variety of consumer tastes, improving living standards, and innovative technologies. Players such as Japan, South Korea, Australia, and China are the most significant in market as they show various tendencies in their sales. The two countries include Japan and South Korea, which are known to have challenging working schedules; therefore, they desire convenience and traditional flavors in their meals in the form of meal kits. Australian meal kits are focused on healthy options with more and more producers offering their products with Organic & Australian sourced ingredients. These are through increased affordability and a shift towards better standards of living where more and more people are moving to urban areas in China and more sound a demand for Western and International foods more especially when delivered in meal kits. New techniques in packaging and delivery services and systems blended with online services play an important role in increasing outlets and market share in these diverse markets covering the Asia-Pacific for the food and beverages industry to meet the growing demand of quick and easy to cook food products that are nutritional and conforms to the customers culture.

Meal Kit Company Overview

The key players in the Meal Kit market are Blue Apron Holdings, Tyson Foods, Nestle, Gobble Inc, Gousto, HelloFresh, and SimplyCook Ltd.

Meal Kit Company News

In May 2024, leading vegan substitute business Squeaky Bean raised the bar for the plant-based market in the UK by adding a meal kit and alternative meat snacks to its lineup. Along with snack alternatives including Southern Fried Straws, Duck and Hoisin Style Bites, and BBQ Pork Style Rolls, the Hoisin Duck Style Pancakes Meal Kit is being introduced.

In March 2024, eight farm-fresh dishes make up the new meal kit that Emily Mariko, a well-known content creator known for sharing simple and delicious recipes, has created in collaboration with Green Chef. Ricotta pancakes with cherry maple syrup, sockeye salmon with sweet hot pan sauce, and maple cauliflower bowls with seared tofu are some of the recipes that come in the kit.

In January 2024, The Albertsons Companies introduced new meals in an effort to overtake eateries by focusing on convenient meal times.

In September 2023, Blue Apron was acquired by Wonder Group, a firm headquartered in the United Kingdom, officially revealed. It's no secret that Blue Apron is a major participant in the meal kit delivery service market. Wonder Group has made a significant entry into the same business with this acquisition. With this acquisition, Wonder Group should have a stronger foundation on which to provide mealtime solutions that give customers more options, flexibility, and convenience.

Meal Type - Market Breakup in 3 Viewpoints :

1. Vegetarian
2. Non-Vegetarian
3. Vegan

Offering Type - Market Breakup in 3 Viewpoints :

1. Heat and Eat
2. Cook and Eat
3. Ready to Eat

End User - Market Breakup in 2 Viewpoints :

1. Individuals
2. Families

Distribution Channel - Market Breakup in 4 Viewpoints :

1. Online
2. Hypermarket/Supermarket
3. Convenience Store
4. Others

Geography - Market Breakup of 25 Countries :

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Mexico
• Argentina

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

Company Insights:

• Overviews
• Recent Developments
• Revenue

Company Analysis:

1. Blue Apron Holdings
2. Tyson Foods
3. Nestle
4. Gobble Inc
5. Gousto
6. HelloFresh
7. SimplyCook Ltd.