Probiotics Global Market Report 2024

Probiotics in food and cosmetics involve the consumption or application of living bacteria to provide health benefits. These beneficial microorganisms are commonly found in products like yogurt, certain beauty items, and various fermented foods. Probiotics are known to offer diverse health advantages, including weight loss and enhanced immunity.

The main categories of probiotic food and cosmetics include probiotic food and beverages, dietary supplements, and cosmetics. Probiotic food and beverages typically contain living microorganisms of specific strains, presenting a significant number of cells that contribute to beneficial effects for the host. The ingredients used in these products include bacteria and yeast. These items are distributed through various channels such as hypermarkets/supermarkets, pharmacies/drugstores, specialty stores, and online platforms.

The probiotics food and cosmetics market research report is one of a series of new reports that provides probiotics food and cosmetics market statistics, including probiotics food and cosmetics industry global market size, regional shares, competitors with a probiotics food and cosmetics market share, detailed probiotics food and cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the probiotics food and cosmetics industry. This probiotics food and cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The probiotics market size has grown strongly in recent years. It will grow from $73.65 billion in 2023 to $80.48 billion in 2024 at a compound annual growth rate (CAGR) of 9.3%. The growth observed in the historical period can be attributed to factors such as the increase in the prevalence of digestive disorders, a shift towards preventive healthcare, growth in the cosmetics sector, expansion of the pharmaceuticals industry, and an increase in the demand for dietary supplements.

The probiotics market size is expected to see rapid growth in the next few years. It will grow to $119.28 billion in 2028 at a compound annual growth rate (CAGR) of 10.3%.
The anticipated growth in the forecast period can be attributed to factors such as rising consumer interest in natural and functional foods, an expanding aging population, the growth of e-commerce platforms, increasing awareness of the importance of gut health and digestion, and rising disposable incomes. Major trends expected in the forecast period encompass the development of personalized probiotics, the popularity of probiotic beverages, the emergence of microbiome-based therapies, a focus on sustainability and eco-friendly packaging, and the exploration of genetically modified probiotics.

The anticipated growth of the probiotics foods and cosmetics market is expected to be propelled by customer preferences for products with proven health benefits. Probiotics, known for their various health advantages such as heightened immunity and altered metabolism, serve as functional foods, nutraceuticals, and supplements that contribute to a healthy lifestyle. Recent research has indicated significant improvements in gut microbiota balance, intestinal cell proliferation, and immune response in children given probiotics. A survey in 2021 revealed a 66% increase in probiotic users in the United States, constituting 25% of all supplement users. This awareness of probiotics' immune-enhancing properties, reflected in increased usage, underscores the proactive steps consumers are taking for health protection amid global challenges. Therefore, the rising demand for products with established health benefits is a driving force in the probiotics foods and cosmetics market.

The probiotics food and cosmetics market is poised for expansion due to the growing demand for personal care products. Personal care products, designed for maintaining hygiene, enhancing appearance, and promoting cleanliness, benefit from the inclusion of probiotic ingredients. These ingredients contribute various functionalities, enhancing overall performance and efficacy while providing a positive sensory experience. The surge in demand for personal care products, as indicated by a report from Loreal Cosmetic World in February 2021, underscores the market's growth. Skincare demand increased by 8% in 2021 and 41.8% in 2022, while e-commerce in the beauty sector rose from 22.8% in 2020 to 24.5% in 2021. Consequently, the heightened demand for personal care products is a key driver in the probiotics food and cosmetics market.

The probiotics foods and cosmetics market is shaped by product development driven by technological advancements. Companies in the industry strive to meet consumer needs by introducing new products with enhanced features. In February 2021, BioGaia, a Sweden-based company, utilized patented production technology to develop next-generation probiotics targeting metabolic illnesses, including diabetes. The company's innovative approach addresses the sensitivity of oxygen, although specific details remain undisclosed.

Major players in the probiotics foods and cosmetics market are actively engaged in product innovations, such as the introduction of probiotic yogurt, to cater to market demands for novel offerings. Probiotic yogurt, containing active cultures of beneficial bacteria, was launched by SIG, a Switzerland-based packaging solutions provider, and AnaBio Technologies, an Ireland-based encapsulation expertise company. This breakthrough in probiotic beverages and aseptic packaging introduces a new category of shelf-stable probiotic beverages in aseptic carton packs and spouted pouches.

In November 2021, Archer Daniels Midland, a US-based multinational food processing and commodities trading corporation, acquired Deerland Probiotics and Enzymes to strengthen its strategic investments in establishing a comprehensive global Health and Wellness business. This acquisition aligns with the growing demand for healthy foods, beverages, and supplements. Deerland Probiotics and Enzymes, specializing in science-backed solutions for microbiome health using probiotics, prebiotics, and enzymes, contributed to ADM's growth through acquisitions and capacity expansions, including those at the Valencia site for probiotics production.

Major companies operating in the probiotics food and cosmetics market include Danone SA, Yakult Honsha Co Ltd., Nestlé Alimentana SA, Dansk Handels- og Industri Company, Chr Hansen Holding A/S, Probi AB, BioGaia AB, Kerry Group PLC, Lifeway Foods Inc., Lallemand Inc., PepsiCo Inc., Arla Foods Inc., Deerland Probiotics & Enzymes Inc., Evolve BioSystems, ADM Protexin, Mother Dairy Fruit & Vegetable Private Ltd., General Mills Inc., i-Health Inc., Archer-Daniels-Midland Company, Cell Biotech Co. Ltd., Probiotical SPA, Bright Dairy & Food Co Ltd., Custom Probiotics Inc., Dietary Pro Inc., DuPont De Nemours Inc., Ganeden Inc., Nebraska Cultures Inc., ProbioFerm LLC, Reckitt Benckiser Group PLC, Reckitt Benckiser LLC, Symrise AG

Asia-Pacific was the largest region in the probiotic food and cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global probiotics food and cosmetics market share. The regions covered in probiotics food and cosmetics market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the probiotics food and cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The probiotics food and cosmetics market consists of sales of probiotics food and cosmetics with ingredients such as lactobacillus rhamnosus GG and lactobacillus acidophilus. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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