Kefir Market Report 2025

This Kefir market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The kefir market size has grown strongly in recent years. It will grow from $2.49 billion in 2024 to $2.62 billion in 2025 at a compound annual growth rate (CAGR) of 5.3%. The growth in the historic period can be attributed to rise in awareness of probiotic and fermented foods, growth in interest in gut health and digestive wellness, demand for natural and functional food products, increased consumer preference for dairy alternatives, adoption of health-conscious lifestyles and diets.

The kefir market size is expected to see strong growth in the next few years. It will grow to $3.25 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to expansion of online retail channels for kefir, rising prevalence of lactose intolerance and dairy sensitivities, research on kefir's potential health benefits beyond digestive health, demand for convenient and ready-to-drink kefir products, inclusion of kefir in functional food and beverage formulations. Major trends in the forecast period include plant-based and non-dairy kefir, flavor innovation and blends, diy kefir kits and home fermentation, packaging innovations for extended shelf life, kefir-infused snacks and beverages.

The Kefir market is set to experience growth driven by the increasing popularity of functional beverages. Functional beverages, which are non-alcoholic drinks enriched with ingredients like herbs, vitamins, minerals, amino acids, and more, are gaining traction. The demand for nutrient-rich, sugar-free, and non-dairy products is contributing to the expansion of the Kefir market. According to Nielsen IQ's data from March 2021, products aligned with a plant-based diet constituted 14% of the expenditure on food and beverages. Thus, the surging demand for functional beverages is expected to propel the kefir market.

The kefir market is anticipated to witness growth due to the rising demand in the health and wellness industry. This industry, focusing on enhancing physical, mental, and emotional well-being, encompasses a wide array of products and services. Kefir, being a rich source of probiotics that support gut health, aligns with the health and wellness trend. Consumption of kefir may contribute to a healthy gut flora balance, potentially reducing digestive issues and improving overall gut function. According to Wellness Creative Co.'s data from February 2023, the UK's health and wellness sector is projected to reach $37.22 billion by 2023. Thus, the increasing demand in the health and wellness industry is a driving factor for the kefir market.

Leading companies in the kefir market are concentrating on innovations, such as drinkable and spoonable formats, to achieve a smooth texture and mild flavor. Drinkable kefir refers to the liquid version intended for direct consumption, whereas spoonable kefir is thicker and typically eaten with a spoon, similar to yogurt. For instance, in September 2024, Activia, an India-based company in the fast-moving consumer goods sector, introduced a new range of spoonable and drinkable kefir designed to promote gut health. This new kefir line offers both drinkable and spoonable options, available in Natural and Strawberry & Raspberry flavors. It contains 16 live culture strains aimed at enhancing digestive wellness and is fortified with calcium, crafted to provide a smooth texture and mild taste. The product seeks to offer an accessible and enjoyable experience for gut health.

Major companies in the kefir market are innovating with new products, such as Krunchy Kefir, to enhance their market presence. Krunchy kefir, a solid kefir product providing an alternative to traditional liquid kefir, was launched by Synbio Technologies, a US-based biotechnology company, in October 2023. With a probiotic boost and distinctive texture, Krunchy kefir can be added to smoothies, various foods, baked products, or enjoyed as a standalone snack, offering versatility in incorporating this new kefir product into the diet.

In June 2022, Vitalatte & Yorgus Laticínios, a dairy product manufacturer based in Brazil, acquired Keiff Kefir for an undisclosed sum. This acquisition allows Vitalatte & Yorgus to capitalize on Keiff's established brand and product line, enhancing its market position and aiming to dominate the premium dairy segment in Brazil amid changing consumer preferences and market dynamics. Keiff Kefir is a Brazilian producer of kefir drinks.

Major companies operating in the kefir market include Danone SA, Lifeway Foods Inc., Nestle SA, Fresh Made, Maple Hill Creamery LLC, The Hain Celestial Group Inc., Green Valley Organics, Wallaby Yogurt Company, Biotiful Dairy Ltd., Redwood Hill Farm & Creamery Inc., Babushka Kefir, Greek Gods Yogurt, GO-KEFIR, Nancy's Probiotic Foods, Yofix Probiotics Ltd., Grace Harbor Farms, Forager Project LLC, Rumba Kefir, Organic Meadow Limited Partnership, Oak Knoll Dairy, Oy Elopak Ab, Latta Buildtech Private Ltd., Güvenç A.S, Kri Kri Milk Industry SA, New Age Farm Inc., One Straw Farm, Lifeway Foods Canada Inc., Granarolo S.p.A, Good Karma Foods Inc., The Icelandic Milk and Skyr Corporation, Green Mountain Creamery LLC.

North America was the largest region in the kefir market in 2024. Asia-Pacific is expected to be the fastest-growing region in the kefir market share during the forecast period. The regions covered in the kefir market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the kefir market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Kefir is a fermented milk beverage made using kefir grains, which consist of a mixture of bacteria and yeast. This probiotic drink has a tangy taste and a creamy texture, resembling yogurt but generally thinner. It is packed with beneficial probiotics, vitamins, and minerals, and is recognized for its potential health benefits, such as enhancing digestion and supporting the immune system. Kefir can be enjoyed on its own or incorporated into smoothies, salad dressings, and a variety of recipes.

The primary types of kefir include milk kefir and water kefir, both sourced from various liquids such as animal milk, soy milk, coconut milk, and others. Milk kefir, a fermented dairy product, is created by adding the kefir culture to milk and allowing it to ferment in a warm environment, similar to the process of making yogurt. Rich in probiotics, milk kefir supports digestion. It is available in both flavored and unflavored varieties, sourced from both organic and conventional ingredients, and distributed through supermarkets/hypermarkets, convenience stores, specialty stores, and other distribution channels.

The kefir market research report is one of a series of new reports that provides kefir market statistics, including kefir industry global market size, regional shares, competitors with a kefir market share, detailed kefir market segments, market trends, and opportunities, and any further data you may need to thrive in the kefir industry. This kefir market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The kefir market consists of sales of kefir grains, kefir milk, kefir yogurt, kefir smoothie, kefir probiotic drink. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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