Natural Sweeteners Global Market Report 2024

Natural sweeteners are sugar substitutes refined and prepared using methods such as boiling, mixing, pH adjustment, filtration, and fermentation. They serve to enhance the palatability and shelf life of food products, offering the potential to make food both nutritional and flavorful.

The main types of natural sweeteners include stevia, sorbitol, xylitol, mannitol, erythritol, sweet proteins, and others. Stevia, derived from a leaf related to popular garden flowers like asters and chrysanthemums, is a notable natural sweetener. These sweeteners find applications in various products such as bakery goods, sweet spreads, confectionery, chewing gums, beverages, and dairy products. They are utilized across different sectors, including food and beverages, pharmaceuticals, direct sales, and others.

The natural sweeteners market research report is one of a series of new reports that provides natural sweeteners market statistics, including natural sweeteners industry global market size, regional shares, competitors with a natural sweeteners market share, detailed natural sweeteners market segments, market trends and opportunities, and any further data you may need to thrive in the natural sweeteners industry. This natural sweeteners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural sweeteners market size has grown strongly in recent years. It will grow from $5.71 billion in 2023 to $6.09 billion in 2024 at a compound annual growth rate (CAGR) of 6.7%. The growth observed in the historic period in the market for natural sweeteners can be attributed to various factors, including increased health consciousness among consumers, a rise in demand for low-calorie alternatives, consumer preference for natural ingredients, regulatory support for natural sweeteners, and the implementation of sugar taxes.

The natural sweeteners market size is expected to see strong growth in the next few years. It will grow to $7.95 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The anticipated growth in the forecast period in the market for natural sweeteners can be attributed to factors such as the increasing demand for low-calorie and sugar-free food and beverages, the rising diabetic population, a growing market for functional foods and beverages, clean label regulations, and urbanization in developing countries. Key trends expected during this period include the emerging popularity of monk fruit, the adoption of plant-based and vegan diets, a focus on sustainable sourcing, the blending of natural sweeteners, and the incorporation of functional sweeteners with prebiotic or probiotic properties.

The natural sweeteners market is poised for growth due to the increasing prevalence of diabetes and obesity. A significant portion of the population is opting for low-sugar alternatives to manage these health conditions, leading to a shift from refined table sugar and high-fructose corn syrup to natural sweeteners. These alternatives are considered healthier and aid in weight management. For example, data from the Centers for Disease Control and Prevention in 2022 revealed that approximately 37.3 million people, equivalent to 11.3% of the United States population, are affected by diabetes. The International Diabetes Federation's December 2021 report stated that globally, around 537 million adults suffer from diabetes, with three out of four adults in low- and middle-income countries. Thus, the increasing prevalence of diabetes and obesity is a key driver of the natural sweeteners market.

The natural sweeteners market is expected to experience growth owing to the heightened demand in the food and beverage industry. With food and beverage encompassing items consumed for nourishment and refreshment, natural sweeteners are valued for providing sweetness, enhancing flavor, and offering health-conscious alternatives. Projections from Common Thread Collective, a US-based advertising services provider, indicate that global revenue in the food and beverage industry is expected to rise from $506.3 billion in 2021 to reach $856.9 billion by 2025. Consequently, the growing demand for food and beverage products is anticipated to drive the natural sweeteners market.

Product innovations are shaping the landscape of the natural sweeteners market, with major companies focusing on developing innovative products to fortify their positions. A notable example is Manus Bio Inc., a Georgia-based biotechnology company that introduced NutraSweet Natural in April 2021. NutraSweet Natural is a zero-calorie, plant-based sweetener derived from the Stevia leaf through a process that extracts the most sugary and pristine elements. Manus Bio utilizes microorganisms to replicate plant processes and produce natural ingredients via fermentation.

To meet the increasing demand for natural sweeteners, major companies in the market are actively developing innovative products. Tate & Lyle PLC, a UK-based supplier of food and beverage products, announced the launch of Erytesse Erythritol in November 2022. This innovative sweetener, suitable for beverages, dairy, bakery, and confectionery, provides a sugar-like taste experience without the calories and negative health effects associated with traditional sugars.

In December 2021, Whole Earth Brands, Inc., a US-based food company, acquired Wholesome Sweeteners, further diversifying its portfolio. This acquisition responds to the growing consumer demand for natural and plant-based dietary options, baking ingredients, and flavorful profiles. Wholesome Sweeteners Incorporated, the acquired company, specializes in organic sweeteners.

Major companies operating in the natural sweeteners market include Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods PLC, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Hearthside Food Solutions LLC, Koninklijke, MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat

North America was the largest region in the natural sweeteners market in 2023. The regions covered in the natural sweeteners market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The countries covered in the natural sweeteners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

The natural sweeteners market consists of sales of unprocessed honey, maple syrup, agave nectar, and other natural sweeteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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