Natural Sweeteners Market Report 2025

This Natural Sweeteners report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The natural sweeteners market size has grown strongly in recent years. It will grow from $6.09 billion in 2024 to $6.5 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to increased health consciousness, rise in demand for low-calorie alternatives, consumer preference for natural ingredients, regulatory support for natural sweeteners, implementation of sugar taxes.

The natural sweeteners market size is expected to see strong growth in the next few years. It will grow to $8.51 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to increasing demand for low-calorie and sugar-free food and beverages, rising diabetic population, growing market for functional foods and beverages, clean label regulations, urbanization in developing countries. Major trends in the forecast period include monk fruit's emerging popularity, plant-based and vegan diet, sustainable sourcing, blending natural sweeteners, functional sweeteners with prebiotic or probiotic properties.

The rising prevalence of diabetes and obesity is anticipated to drive the growth of the natural sweeteners market in the coming years. A significant portion of the population is opting for low-sugar alternatives to manage their diabetes and obesity. Many individuals are transitioning from refined table sugar and high-fructose corn syrup to natural sweeteners, as these offer a healthier option compared to refined sugars and can assist with weight loss. For example, in May 2024, statistics published by the Office for Health Improvement and Disparities, a UK-based government entity, indicated that approximately 64% of adults aged 18 and older in England were classified as overweight or living with obesity in 2022 to 2023, a figure comparable to the previous year's 63.8%. Thus, the increasing prevalence of diabetes and obesity is fueling the growth of the natural sweeteners market.

The natural sweeteners market is expected to experience growth owing to the heightened demand in the food and beverage industry. With food and beverage encompassing items consumed for nourishment and refreshment, natural sweeteners are valued for providing sweetness, enhancing flavor, and offering health-conscious alternatives. Projections from Common Thread Collective, a US-based advertising services provider, indicate that global revenue in the food and beverage industry is expected to rise from $506.3 billion in 2021 to reach $856.9 billion by 2025. Consequently, the growing demand for food and beverage products is anticipated to drive the natural sweeteners market.

The increasing focus on product innovations is influencing the natural sweeteners market. Major companies in the natural sweeteners sector are dedicated to developing innovative products to enhance their market position. For example, in November 2023, Ocean Spray, a US-based agricultural cooperative, introduced the Zero Sugar line of its flagship juices. This line features cranberry and mixed berry flavors, sweetened with stevia leaf extract, containing just 5 calories and no added sugar per cup, catering to health-conscious consumers looking for lower-sugar options. This product launch highlights Ocean Spray's commitment to adapting to evolving consumer preferences and revitalizing the juice category, which has experienced declining sales due to the high sugar content of traditional fruit beverages.

To meet the increasing demand for natural sweeteners, major companies in the market are actively developing innovative products. Tate & Lyle PLC, a UK-based supplier of food and beverage products, announced the launch of Erytesse Erythritol in November 2022. This innovative sweetener, suitable for beverages, dairy, bakery, and confectionery, provides a sugar-like taste experience without the calories and negative health effects associated with traditional sugars.

In August 2023, Ozark Holdings LLC, a US-based food company, acquired Whole Earth Brands Inc. for an undisclosed amount. This acquisition strengthens Ozark Holdings' position in the sweetener market and aligns with a broader strategy to diversify its product portfolio within the natural sweeteners segment. Whole Earth Brands Inc. is a US-based food company that offers plant-based sweeteners.

Major companies operating in the natural sweeteners market include Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods plc, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Koninklijke (Royal DSM), MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat.

North America was the largest region in the natural sweeteners market in 2024. The regions covered in the natural sweeteners market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the natural sweeteners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Natural sweeteners are sugar substitutes refined and prepared using methods such as boiling, mixing, pH adjustment, filtration, and fermentation. They serve to enhance the palatability and shelf life of food products, offering the potential to make food both nutritional and flavorful.

The main types of natural sweeteners include stevia, sorbitol, xylitol, mannitol, erythritol, sweet proteins, and others. Stevia, derived from a leaf related to popular garden flowers like asters and chrysanthemums, is a notable natural sweetener. These sweeteners find applications in various products such as bakery goods, sweet spreads, confectionery, chewing gums, beverages, and dairy products. They are utilized across different sectors, including food and beverages, pharmaceuticals, direct sales, and others.

The natural sweeteners market research report is one of a series of new reports that provides natural sweeteners market statistics, including natural sweeteners industry global market size, regional shares, competitors with a natural sweeteners market share, detailed natural sweeteners market segments, market trends and opportunities, and any further data you may need to thrive in the natural sweeteners industry. This natural sweeteners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The natural sweeteners market consists of sales of unprocessed honey, maple syrup, agave nectar, and other natural sweeteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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