Natural Sweeteners Market Report 2026

The natural sweeteners market size has grown strongly in recent years. It will grow from $6.45 billion in 2025 to $6.89 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to growth of sugar-reduction initiatives, rising consumer awareness of metabolic health, expansion of processed food manufacturing, increased use in pharmaceutical formulations, availability of diverse natural sweetener sources.

The natural sweeteners market size is expected to see strong growth in the next few years. It will grow to $9.01 billion in 2030 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to growing demand for diabetic-friendly products, expansion of functional food and beverage categories, rising investments in fermentation-based sweeteners, increasing adoption of natural sugar substitutes, innovation in sweetness optimization technologies. Major trends in the forecast period include increasing demand for low-calorie sweetening solutions, rising adoption of plant-based sweeteners, growing use in sugar-reduction formulations, expansion of functional and specialty sweeteners, enhanced focus on clean-label taste enhancement.

The growing prevalence of diabetes and obesity is expected to drive the expansion of the natural sweeteners market in the coming years. A significant share of the population is increasingly opting for low-sugar alternatives to manage diabetes and obesity. Many consumers are shifting away from refined table sugar and high-fructose corn syrup toward natural sweeteners, as these are considered healthier substitutes that may support weight management. For example, in May 2024, according to data published by the Office for Health Improvement and Disparities, a UK-based government body, approximately 64% of adults aged 18 and above in England were classified as overweight or living with obesity during 2022-2023, a figure similar to the 63.8% reported in the previous year. Therefore, the rising incidence of diabetes and obesity is contributing to the growth of the natural sweeteners market.

The increasing focus on product innovations is influencing the natural sweeteners market. Major companies in the natural sweeteners sector are dedicated to developing innovative products to enhance their market position. For example, in November 2023, Ocean Spray, a US-based agricultural cooperative, introduced the Zero Sugar line of its flagship juices. This line features cranberry and mixed berry flavors, sweetened with stevia leaf extract, containing just 5 calories and no added sugar per cup, catering to health-conscious consumers looking for lower-sugar options. This product launch highlights Ocean Spray's commitment to adapting to evolving consumer preferences and revitalizing the juice category, which has experienced declining sales due to the high sugar content of traditional fruit beverages.

In August 2023, Ozark Holdings LLC, a US-based food company, acquired Whole Earth Brands Inc. for an undisclosed amount. This acquisition strengthens Ozark Holdings' position in the sweetener market and aligns with a broader strategy to diversify its product portfolio within the natural sweeteners segment. Whole Earth Brands Inc. is a US-based food company that offers plant-based sweeteners.

Major companies operating in the natural sweeteners market are Associated British Foods., Archer-Daniels-Midland Company, Cargill Inc., E.I. du Pont de Nemours & Company, FoodChem International Corporation, Galam Ltd., GLG Life Tech Corp, Herboveda India, Imperial Holly Corporation, Ingredion Inc., Madhava Foods Ltd., Merisant UK Ltd., Morita Kagaku Kogyo Co. Ltd., Ohly GmbH, Associated British Foods plc, DSM NV, Ecogreen Oleochemicals Pvt Ltd., Fooditive B.V, Koninklijke (Royal DSM), MacAndrews & Forbes Holdings Inc., Madhava Ltd., Nestle SA, Pyure Brands LLC, Saganà Association, Stevia Biotech Pvt. Ltd., Suminter India Organics Pvt. Ltd., The Real Stevia Company, Wilmar International Ltd., XiliNat.

North America was the largest region in the natural sweeteners market in 2025. The regions covered in the natural sweeteners market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the natural sweeteners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The natural sweeteners market consists of sales of unprocessed honey, maple syrup, agave nectar, and other natural sweeteners. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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