Direct Selling Establishments Global Market Opportunities And Strategies To 2032

Table of Contents

1. Executive Summary

2. Table Of Contents

3. List Of Figures

4. List Of Tables

5. Report Structure

6. Introduction And Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Direct Selling Establishments Market Definition and Segmentations
6.4. Segmentation By Type
6.4.1. Single-Level Marketing
6.4.2. Multi-Level Marketing
6.5. Segmentation By Product
6.5.1. Wellness
6.5.2. Cosmetics And Personal Care
6.5.3. Household Goods And Durables
6.5.4. Clothing And Accessories
6.5.5. Financial Services
6.5.6. Books, Toys and Stationery
6.5.7. Foodstuff And Beverages
6.5.8. Other Products
6.6. Segmentation By Price Range
6.6.1. Premium
6.6.2. Mid-Range
6.6.3. Economy

7. Major Market Trends
7.1. Focus On Tackling Disinformation In The Industry
7.2. Increasing Investments
7.3. Artificial Intelligence (AI)
7.4. Geographic Expansions
7.5. Mergers And Acquisitions

8. Global Market Size and Growth
8.1. Market Size
8.2. Historic Market Growth, 2017 - 2022, Value ($ Million)
8.2.1. Market Drivers 2017 - 2022
8.2.2. Market Restraints 2017 - 2022
8.3. Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
8.3.1. Market Drivers 2022 - 2027
8.3.2. Market Restraints 2022 - 2027

9. Global Direct Selling Establishments Market Segmentation
9.1. Global Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
9.2. Global Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
9.3. Global Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

10. Direct Selling Establishments Market, Regional and Country Analysis
10.1. Global Direct Selling Establishments Market, By Region, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
10.2. Global Direct Selling Establishments Market, By Country, Historic and Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

11. Asia-Pacific Market
11.1. Summary
11.2. Market Overview
11.2.1. Region Information
11.2.2. Market Information
11.2.3. Background Information
11.2.4. Government Initiatives
11.2.5. Regulations
11.2.6. Regulatory Bodies
11.2.7. Major Associations
11.2.8. Taxes levied
11.2.9. Corporate Tax Structure
11.2.10. Investments
11.2.11. Major Companies
11.3. Asia-Pacific Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.4. Asia-Pacific Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.5. Asia-Pacific Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.6. Asia-Pacific Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.7. Asia-Pacific Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.8. Asia-Pacific Direct Selling Establishments Market: Country Analysis
11.9. China Market
11.10. Summary
11.11. Market Overview
11.11.1. Country Information
11.11.2. Market Information
11.11.3. Background Information
11.11.4. Government Initiatives
11.11.5. Regulations
11.11.6. Regulatory Bodies
11.11.7. Major Associations
11.11.8. Taxes Levied
11.11.9. Corporate Tax Structure
11.11.10. Investments
11.11.11. Major Companies
11.12. China Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.13. China Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.14. China Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.15. China Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.16. China Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.17. India Market
11.18. India Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.19. India Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.20. India Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.21. India Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.22. India Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.23. Japan Market
11.24. Japan Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.25. Japan Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.26. Japan Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.27. Japan Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.28. Japan Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.29. Australia Market
11.30. Australia Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.31. Australia Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.32. Australia Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.33. Australia Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.34. Australia Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.35. Indonesia Market
11.36. Indonesia Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.37. Indonesia Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.38. Indonesia Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.39. Indonesia Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.40. Indonesia Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.41. South Korea Market
11.42. South Korea Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
11.43. South Korea Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
11.44. South Korea Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.45. South Korea Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
11.46. South Korea Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

12. Western Europe Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Western Europe Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.4. Western Europe Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.5. Western Europe Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.6. Western Europe Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.7. Western Europe Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.8. Western Europe Direct Selling Establishments Market: Country Analysis
12.9. UK Market
12.10. UK Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.11. UK Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.12. UK Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.13. UK Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.14. UK Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.15. Germany Market
12.16. Germany Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.17. Germany Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.18. Germany Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.19. Germany Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.20. Germany Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.21. France Market
12.22. France Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
12.23. France Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
12.24. France Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.25. France Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
12.26. France Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

13. Eastern Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Eastern Europe Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
13.4. Eastern Europe Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
13.5. Eastern Europe Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.6. Eastern Europe Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.7. Eastern Europe Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.8. Eastern Europe Direct Selling Establishments Market: Country Analysis
13.9. Russia Market
13.10. Russia Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
13.11. Russia Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
13.12. Russia Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.13. Russia Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
13.14. Russia Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

14. North America Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. North America Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
14.4. North America Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
14.5. North America Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.6. North America Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.7. North America Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.8. North America Direct Selling Establishments Market: Country Analysis
14.9. USA Market
14.10. Summary
14.11. Market Overview
14.11.1. Country Information
14.11.2. Market Information
14.11.3. Background Information
14.11.4. Government Initiatives
14.11.5. Regulations
14.11.6. Regulatory Bodies
14.11.7. Major Associations
14.11.8. Taxes Levied
14.11.9. Corporate Tax Structure
14.11.10. Investments
14.11.11. Major Companies
14.12. USA Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
14.13. USA Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
14.14. USA Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.15. USA Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
14.16. USA Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

15. South America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investments
15.2.11. Major Companies
15.3. South America Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
15.4. South America Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
15.5. South America Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.6. South America Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.7. South America Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.8. South America Direct Selling Establishments Market: Country Analysis
15.9. Brazil Market
15.10. Brazil Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
15.11. Brazil Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
15.12. Brazil Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.13. Brazil Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
15.14. Brazil Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

16. Middle East Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. Middle East Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
16.4. Middle East Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
16.5. Middle East Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
16.6. Middle East Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
16.7. Middle East Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

17. Africa Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Background Information
17.2.4. Government Initiatives
17.2.5. Regulations
17.2.6. Regulatory Bodies
17.2.7. Major Associations
17.2.8. Taxes Levied
17.2.9. Corporate Tax Structure
17.2.10. Investments
17.2.11. Major Companies
17.3. Africa Direct Selling Establishments Market, Historic Market Growth, 2017 - 2022, Value ($ Million)
17.4. Africa Direct Selling Establishments Market, Forecast Market Growth, 2022 - 2027, 2032F Value ($ Million)
17.5. Africa Direct Selling Establishments Market, Segmentation By Type, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
17.6. Africa Direct Selling Establishments Market, Segmentation By Type Of Product, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)
17.7. Africa Direct Selling Establishments Market, Segmentation By Price Range, Historic And Forecast, 2017 - 2022, 2027F, 2032F, Value ($ Million)

18. Competitive Landscape and Company Profiles

19. Company Profiles
19.1. Amway Corp
19.1.1. Company Overview
19.1.2. Products And Services
19.1.3. Financial Overview
19.2. Herbalife Nutrition Ltd
19.2.1. Company Overview
19.2.2. Products And Services
19.2.3. Business Strategy
19.2.4. Financial Overview
19.3. Natura Cosmeticos SA
19.3.1. Company Overview
19.3.2. Products And Services
19.3.3. Business Strategy
19.3.4. Financial Overview
19.4. Vorwerk & Co. KG
19.4.1. Company Overview
19.4.2. Products And Services
19.4.3. Financial Overview
19.5. Nu Skin Enterprises Inc
19.5.1. Company Overview
19.5.2. Products And Services
19.5.3. Financial Overview

20. Key Mergers and Acquisitions
20.1. D2C Ecommerce Acquired Leading Natural Personal Care Brand Luxura Sciences
20.2. Boticário Acquired Dr. Jones
20.3. New Image Group Acquired Nutrimetics
20.4. Mamaearth, A Parent Company Honasa Consumer, Acquired BBLUNT
20.5. RS Group Acquired Unilever Life (Thailand)
20.6. Edgewell Acquired Billie Inc
20.7. Jeunesse Acquired Verway
20.8. Natura & Co. Acquired Avon Products
20.9. Groupe Rocher Acquired Arbonne International

21. Opportunities And Strategies
21.1. Global Direct Selling Establishments Market In 2027 - Countries Offering Most New Opportunities
21.2. Global Direct Selling Establishments Market In 2027 - Segments Offering Most New Opportunities
21.3. Global Direct Selling Establishments Market In 2027 - Growth Strategies
21.3.1. Market Trend Based Strategies
21.3.2. Competitor Strategies

22. Direct Selling Establishments Market, Conclusions And Recommendations
22.1. Conclusions
22.2. Recommendations
22.2.1. Product
22.2.2. Place
22.2.3. Price
22.2.4. Promotion
22.2.5. People

23. Appendix
23.1. Market Data Sources
23.2. Research Methodology
23.3. Currencies
23.4. About the Publisher
23.5. Copyright and Disclaimer

Executive Summary

This report describes and explains the direct selling establishments market and covers 2017-2022, termed the historic period, and 2022-2027 termed the forecast period, along with further forecasts for the period 2027-2032. The report evaluates the market across each region and for the major economies within each region.

The global direct selling establishments market reached a value of nearly $207,687 million in 2022, having grown at a compound annual growth rate (CAGR) of 3.6% since 2017. The market is expected to grow from $207,687 million in 2022 to $265,121 million in 2027 at a rate of 5.0%. The market is then expected to grow at a CAGR of 5.0% from 2027 and reach $338,635 million in 2032.

Growth in the historic period resulted from strong economic growth in emerging markets, rise in disposable income, consumers' increasing desire to inspect and authenticate products before purchase, and need for additional income opportunities. Factors that negatively affected growth in the historic period were rapid growth in ecommerce.

Going forward, government support, rising urbanization, low cost of starting a multi-level marketing (MLM) start-up, and rising population will drive the growth. Factors that could hinder the growth of the direct selling establishments market in the future include stringent regulations and increased demand for online shopping.

The direct selling establishments market is segmented by type into multi-level marketing and single-level marketing. The multi-level marketing market was the largest segment of the direct selling establishments market segmented by type, accounting for 81.0% of the total in 2022. Going forward, the multi-level marketing segment is expected to be the fastest growing segment in the direct selling establishments market segmented by type, at a CAGR of 5.0% during 2022-2027.

The direct selling establishments market is also segmented by type of product into wellness, cosmetics & personal care, household goods & durables, other products, clothing & accessories, books, toys, stationery, foodstuff & beverages, and financial services. The wellness market was the largest segment of the direct selling establishments market segmented by type of product, accounting for 38.2% of the total in 2022. Going forward, the wellness segment is expected to be the fastest growing segment in the direct selling establishments market segmented by type of product, at a CAGR of 5.6% during 2022-2027.

The direct selling establishments market is also segmented by price range into premium, mid-range and economy. The premium market was the largest segment of the direct selling establishments market segmented by price range, accounting for 59.7% of the total in 2022. Going forward, the premium segment is expected to be the fastest growing segment in the direct selling establishments market segmented by price range, at a CAGR of 5.09% during 2022-2027.

Asia-Pacific was the largest region in the direct selling establishments market, accounting for 42.7% of the total in 2022. It was followed by North America, and then the other regions. Going forward, the fastest-growing regions in the direct selling establishments market will be Middle East and Africa where growth will be at CAGRs of 14.1% and 10.1% respectively. These will be followed by Asia Pacific and North America where the markets are expected to grow at CAGRs of 7.7% and 6.0% respectively.

The direct selling establishments market is fairly fragmented, with a large number of players. The top ten competitors in the market made up to 18.47% of the total market in 2021. Amway Corp was the largest competitor with 4.78% share of the market, followed by Herbalife Nutrition Ltd with 3.12%, Natura with 2.08%, Vorwerk & Co. KG with 1.50%, Nu Skin Enterprises Inc with 1.45%, Mary Kay Inc with 1.42%, Coway with 1.34%, PM- International with 1.26%, Tupperware Brands Corporation with 0.86%, and Oriflame with 0.65%.

The top opportunities in the direct selling establishments market segmented by type will arise in the multi-level marketing segment, which will gain $47,006.6 million of global annual sales by 2027. The top opportunities in the direct selling establishments market segmented by type of product will arise in the wellness segment, which will gain $24,962.1 million of global annual sales by 2027. The top opportunities in the direct selling establishments market segmented by price range will arise in the premium segment, which will gain $34,900.4 million of global annual sales by 2027. The direct selling establishments market size will gain the most in China at $7,706.6 million.

Market-trend-based strategies for the direct selling establishments market include focus on tackling disinformation in the industry, increasing investments, artificial intelligence (AI), geographic expansions and mergers and acquisitions.

Player-adopted strategies in the direct selling establishments market include focus on delivering best-in-class digital experience through strategic investments and focus on expanding operational capabilities through strategic acquisitions.

To take advantage of the opportunities, the publisher recommends the direct selling establishments companies to focus on use of artificial intelligence, focus on increasing investments in new manufacturing units, expand in emerging markets, increase focus on geographic expansion, focus on mergers and acquisitions, provide competitively priced offerings, focus on premium pricing, participate in trade shows and events, focus on multi-level marketing, focus on consumers of cosmetics and personal care products, increase focus on online consumers and target millennials.

Companies Mentioned

• Amway Corp
• Herbalife Nutrition Ltd
• Natura; Vorwerk & Co. KG
• Nu Skin Enterprises Inc

Methodology