Switzerland Cards and Payments - Opportunities and Risks to 2026

The publisher's ‘Switzerland Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in Switzerland's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry including cash, cards, credit transfers, direct debits, and cheques during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into Switzerland's cards and payments industry, including:

• Current and forecast values for each market in Switzerland's cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Switzerland's cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Switzerland's cards and payments industry.

Scope

• Contactless cards have been increasingly gaining in popularity among Swiss consumers, especially since the outbreak of COVID-19. The total number of contactless cards rose from 15.7 million in 2018 to 20.5 million in 2022e at a CAGR of 6.9%; the figure is expected to rise to 25.6 million in 2026f. All major card scheme providers in the country raised the contactless payment limit on their cards from CHF40 ($43.87) to CHF80 ($87.74) in April 2020. Swiss Post’s financial services unit Post Finance further increased the contactless payment limit for its Post Finance Card to CHF100 ($109.67) in August 2021. These increased contactless limits are encouraging Swiss card holders to make higher-value contactless payments, which in turn is boosting card payment usage.
• The advent of digital-only banks will further support payment card market growth. In October 2022, Swiss fintech firm Alpian launched a new banking platform to serve high-net-worth clients. It offers a Visa-branded metal debit card for holders to carry out foreign exchange transactions, withdraw money, and make contactless payments. Previously, challenger bank YAPEAL launched its services in Switzerland in July 2020. The bank offers a Swiss bank account along with a Visa debit card. In August 2021, it launched the youth banking service Yapini for children aged seven and above.
• In a bid to curb rising inflation, the Swiss National Bank has increased its key benchmark interest rate. As of March 10, 2023, the interest rate stood at 1.0%, compared to -0.75% in March 2022. Surges in inflation and rises in interest rates will affect consumers’ purchasing power and borrowing costs, thereby impacting spending via credit cards.

Reasons to Buy

- The publisher's ‘Switzerland Cards and Payments: Opportunities and Risks to 2026' report provides top-level market analysis, information and insights into Switzerland's cards and payments industry, including:

• Make strategic business decisions, using top-level historic and forecast market data, related to Switzerland's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Switzerland's cards and payments industry.
• Assess the competitive dynamics in Switzerland's cards and payments industry.
• Gain insights into marketing strategies used for various card types in Switzerland.
• Gain insights into key regulations governing Switzerland's cards and payments industry.