Hair Accessories Global Market Report 2024

Hair accessories are things that are wrapped, inserted, affixed, or knotted to the hair. Women are the primary users of hair accessories all around the world. Hair accessories come in a variety of materials, forms, and sizes. Some hair accessories are better for removing bangs from the face, while others are better for keeping haircuts in place. Ornaments and the materials used to make hair ornaments have been used to reflect fashion level, social class, religion, and age group throughout history.

The main types of products in the hair accessories market include clips and pins, headbands, wigs and extensions, elastics and ties, and others. The clips and pins of hair accessories are used to hold back or fasten the hair and to keep the hairstyle perfectly set for a long time. They are typically made from plastic and metal and are designed to secure hair without pulling or breaking it. Hair clips are useful items for everyday usage, whether for utility or aesthetics. The various distribution channels include hypermarkets and supermarkets, general stores, online or e-commerce, and are used in personal applications and commercial applications.

The hair accessories market research report is one of a series of new reports that provides hair accessories market statistics, including hair accessories industry global market size, regional shares, competitors with hair accessories market share, detailed hair accessories market segments, market trends, and opportunities, and any further data you may need to thrive in the hair accessories industry. This hair accessories market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The hair accessories market size has grown rapidly in recent years. It will grow from $25.15 billion in 2023 to $28.62 billion in 2024 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to popularity of elaborate hairstyles, cultural and societal significance of hair adornment, influence of fashion trends on hair accessory styles, increased disposable income and spending on personal grooming, traditional rituals and ceremonies involving the use of hair accessories.

The hair accessories market size is expected to see rapid growth in the next few years. It will grow to $47.06 billion in 2028 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to adoption of sustainable and eco-friendly materials, growing demand for customizable and personalized hair accessories, expansion of e-commerce and online sales channels, influencer marketing and social media shaping hair accessory trends, rise in genz population. Major trends in the forecast period include integration of technology in smart hair accessories, resurgence of vintage and retro-inspired hair accessory styles, incorporation of innovative designs and materials, emphasis on multi-functional and versatile hair accessories, collaborations between fashion brands and hair accessory designers.

Increasing consumers' focus on looks and aesthetics is expected to propel the growth of the hair accessories market going forward. Hair has a crucial function in enhancing one's image, as healthy, lustrous, and well-groomed hair enhance a person's appearance. People take care of their hair, try various haircuts, and accessorize in order to appear desirable, which increases the demand for hair care products. For instance, November 2021 according to survey done by Betterhalf. ai, a matrimony website and app in India, found that highest number of people, 43% consider 'looks' as the most important factor in a matrimonial profile. Therefore, the increasing consumer's focus on looks and aesthetics is driving the demand for the hair accessories market.

The increasing prevalence of baldness is expected to propel the growth of the hairline accessories market going forward. The prevalence of baldness refers to the percentage of people who experience hair loss or baldness. Hairline accessories can play a role for bald people in terms of covering up hair loss or thinning hair. Hair toppers, headbands, hats, scarves, and hair care accessories are some examples of hairline accessories that can be used by bald people. For instance, in January 2023, according to the National Library of Medicine, a US-based biomedical library, the prevalence of vertex or full baldness (Norwood Hamilton scale) increased with age from 31% (age 40-55) to 53% (age 65-69). Therefore, the increasing prevalence of baldness is driving the growth of the hairline accessories market.

New product innovations are a key trend gaining popularity in the hair accessories market. Major companies operating in the hair accessories sector are focused on developing new innovative products to increase their market share. For instance, in July 2022, Diva Divine Hair, an India-based premium retailer in hair extensions, launched an affordable yet premium quality line of clip-in hair extensions, hair toppers, wigs, and hair accessories. The products offered are made from 100% natural human hair, ranging from clip-in hair extensions that are easy to use and provide instant hair length and volume. Hair Toppers are available in various shapes and sizes. The Wigs collection is easy to apply and gives a natural look.

Major companies operating in the hair accessories market are focused on launching new products, to maximize their revenues in the market. A product launch is the introduction of a new product to the market, often accompanied by marketing and promotional efforts to attract customers and generate sales. For instance, in September 2022, Emi Jay, a US-based hair accessory brand, launched Bonne Nuit, a new hair accessory collection. The collection includes 28 pieces, such as clips and claws, and is inspired by Bridgerton and Gossip Girl aesthetics. Along with these new products, the company's campaign also includes a variety of paddle hair brushes, big claw clips, silky smooth headbands, and butterfly barrettes.

In May 2022, Creative Brands, a US-based company providing corporate clothing, corporate gifts and promotional products, acquired Pomchies for an undisclosed amount. Henkel would strengthen their marketing position across all channels of distribution. Deva Pomchies is a US-based wholesale company that offers scrunchies, and hair accessories. Among its product includes spirit band-it headbands, team-twist braided bracelets, pom-braids, scrunchies, face masks and other products.

Major companies operating in the in the hair accessories market report are Hairline Illusions LLC, Henry Margu Inc., Goody Products Inc., Diana Enterprise Inc., Conair Corporation, J & D Beauty Products Inc., Hennes & Mauritz AB, Forever 21 Inc., Fromm Holding AG, Annie International Inc., Silke London Ltd., Hair Drama Company, Bunzee Bands, Riot Accessories Ltd., SwirlyCurly LLC, SOQ Jewelry, Creative Findings, Good Hair Days, Jennifer Behr LLC, Lele Sadoughi LLC, PuffCuff LLC, Dongguan Yuanshan Webbing & Accessories Co. Ltd., Sta-Rite Ginnie Lou Inc., Novita Hair accessories, Evita Peroni International A/S, Claires Holdings LLC, Wigsroyal Hair Products, Vivica A. Fox Hair Collection, Remington Arms Company LLC, Bumble and Bumble LLC, Drybar LLC, Aveda Corporation, John Paul Mitchell Systems, Kenra Professional LLC, Henkel Corporation, Schwarzkopf Professional

North America was the largest region in the hair accessories market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair accessories market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the hair accessories market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The hair accessories market consists of sales of barrettes, cloth ornaments, and hair ribbons. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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